We have collected the 3 key viral traffic triggers that turn prospects and customers into rabid brand advocates who can’t stop talking about your products. Interested in learning more?
Think about the normal way you get traffic to your site. I’m betting all that traffic incurs a cost, right? Sometimes it costs a lot of money. Sometimes it costs a lot of time. Sometimes you need to lay out both time and money to get traffic.
But here’s the problem… Your time and money are finite.
You only have 24 hours in a day. So, if you’re working on a traffic strategy that takes a lot of time, then you’ll be limited to the amount of traffic you can get. Either that or you end up strapped to your desk for most of the day, trying to spend more time just to get a little more traffic.
You know what happens? Major burn out.
No time for fun. No time for hobbies. No time for family. (And if you have a spouse of significant other, you’re going to get a lot of complaints if you spend every waking minute sitting in front of your computer.)
The other resource you can invest to get traffic is money. While it’s a finite resource, it’s not as strictly limited as your time. And when you make a little money with a paid traffic strategy, you can reinvest that money right back into the advertising.
But you know what?
I’m betting you don’t have the very deep pockets of a Fortune 500 company. Your overall business budget is smaller. And every month you need to decide how much of that budget to allocate to advertising along with all your other investments and expenses.
And if you’re like most small business owners, you’re pulling cash out of your business to pay the mortgage and put food on the table. That means reinvesting profits doesn’t always work. So, you can only get as much traffic as you have money to pay for ad buys… and those ad buys aren’t even necessarily guaranteed to turn a profit.
You can see the problems here. When you’re using traffic methods whose ROI is directly related to the amount of time or money you spend getting that traffic, you’re going to be limited in the amount of traffic you can get.
So, let’s talk about viral traffic triggers that don’t require a whole lot of time. Using these types of traffic don’t incur an advertising expense and grow exponentially on their own to build your list, increase brand recognition, and drive up sales.
What are they?
Word-of-mouth marketing. Buzz. Referral traffic to name a few.
Tell you what, this is some of the BEST traffic you can get.
But the question is… HOW? How do you turn your best customers into your most rabid advocates to build your brand, build your list and build your bank account?
The Secrets of Recruiting Brand Advocates
Here’s where a lot of marketers totally mess up…
They think they can simply put something clever out, and people will fall all over themselves to share it.
Guess what? It doesn’t work that way.
That’s why a lot of marketers end up throwing a bunch of campaigns at the wall to see what sticks. They have no idea what works. So, they waste a lot of time and a lot of money trying to figure it all out on their own.
(Fortunately, you don’t have to do that since you’re reading this post!)
You see, those who know a little bit about the psychology behind sharing will get a lot more traffic than the average marketer. And those who know the viral traffic triggers of how to incentivize sharing the right way will get the MOST traffic.
And that’s exactly what you’re about to discover.
Take a closer look at these three topics that will help you turn your top customers into advocates who can’t stop talking about your products and services:
- Understanding the big picture
- Giving people something shareworthy
- Incentivizing sharing.
Understanding the Big Picture
In order to get more people sharing your content, you need to understand WHY people share content. And in a lot of cases, people share because it makes them FEEL a certain way. Take a look…
Sharing Makes Them Feel Like a Hero
When people share useful content with their friends, and especially when their friends get really excited about the content, the sharer feels like a hero. This useful content might be:
- A report, video or other content that shares useful “how to” information will make people feel like a hero. This is especially true if you’ve created something new. This doesn’t need to be completely new. Even just sharing one new twist on a proven method – or teaching an old method in a new way – will be enough to make it seem new.
- A discount coupon for a popular product or service. People love getting discounts – and they also like sharing their good finds with others, because it makes them feel like a hero.
- A link to enter a contest. Again, this is something that people really love, especially if the prizes are good. So, people who share contest links that their friends don’t yet know about feel like heroes.
Now in order to make those who are doing the sharing feel like heroes, your content needs to be extraordinary in some way.
- The “how to” content must be extraordinarily useful and/or unique. You want your users to say “Wow, that is so cool!” when they read or watch the method you’re sharing.
- The discount coupon codes must really save users money. This is not the time for some skimpy 5% discount. Big whoop. Instead, give as steep a discount as you can, and put an expiration date on it to create a sense of urgency.
- Likewise, your contest should have prizes that get people excited. No one is going to share a contest if entering the contest isn’t worth the prize package. Make it good, and you’ll get lots of entries because people will tell their friends.
Sharing Makes Them Feel Good
Yes, people feel good when they feel like a hero. But there are other ways to make people feel good. For example, sharing something inspiring, heart-warming or uplifting makes people feel good about sharing the content.
Sharing Certain Things Makes Them Feel Superior
No one will admit to being petty. And you sure as heck don’t want to point this out to your followers, prospects and customers. But here’s the thing…
People LIKE feeling superior to others. And they like when something makes them look sophisticated, smart, hip or any other positive attribute.
Point is, if you can create something that makes your sharers feel superior in some way to others, they’ll share it like crazy.
This might be something that is so unique, it makes everyone who looks at it say, “WOW!” It might be a piece of information that’s really clever. It might be little-known information. It might even be a feel-good story that makes the sharer look kind or compassionate (e.g., a story about rescuing dogs).
And you know what? Sometimes people will share this sort of information just because they are the first in their circle of friends to do so. Being “first” makes them feel superior too. Any of these triggers that make someone feel superior will boost your word of mouth traffic.
Sharing Content Helps Others Understand Them
Still another reason people share content is because it matches their own worldview. And in doing so, it helps their friends understand them better.
Go back to the example above, where someone shares a story about rescuing dogs. By sharing this sort of story, the person is telling his friends, “This is important to me. Being kind to animals is important to me. If you want to understand me, then read this story.”
That’s one example.
Another example are political posts. People who share them, especially if they comment on them, let their networks know where they fall on the political spectrum with regards to an issue.
For example, someone in a self-defense niche might share a story about gun control, along with their feelings about that story.
Sharing Content Makes Them Feel Like Part of a Tribe
People like to feel special. They like to feel like they’re an “insider,” a part of a tribe. And so if you create content only people in a certain “tribe” will understand, they’ll share it for two reasons:
- To show others in the tribe that, “I’m one of you.” It’s like a secret handshake among people in a niche.
- To feel superior to those who aren’t in the tribe (because those folks don’t “get it”). People like understanding things that others don’t understand. This might be “high level” information in the niche, it might be jargon-laden information, or it might even be a joke that only “those in the know” will get or find funny,
For example, you might have an article titled, “10 Things Only [Insert Niche Group Here] Will Understand.” The niche group might be marathon runners, online marketers, dog owners, parents or any other group.
Now let’s look at the next major characteristic your content must possess if you want to get that word of mouth buzz going…
Giving People Something Shareworthy
This goes back to something mentioned a few moments ago – you want to make people say “wow.” You want to give them something they haven’t seen before, something they’ve never thought of. You want to give something really useful. You want to make them FEEL something.
Collectively, when you put all these factors together, then you’ve created something truly shareworthy.
You know exactly what I’m talking about here, right?
You see all sorts of videos and articles on blogs and via your social media newsfeeds every day. The vast majority of them you read or watch without giving them a second thought. But every once in a while you find something that makes you slow down, absorb EVERY bit of the content, and sort of forget about the rest of the world for a minute or two.
Know what I mean? You find something that captivates you. And chances are, it captivates you because you’ve never seen it before. When your brain encounters something novel, it “lights up” the pleasure/reward center of the brain. And people want to share this sort of content, because it made them feel good… and they want others to feel good too.
So that’s the first part of creating something shareworthy, which is discussed in more detail in the previous section.
The second part of creating something shareworthy is to just be sure you’re offering something eye-catching, engaging and professional.
Because here’s the thing…
You could create a video that shares the world’s most amazing secret in your niche. But if it’s a poorly produced video with a lot of “ums” and “ahs,” people aren’t going to watch. They’re going to get bored. They might judge the quality of your video as poor, and assume the quality of the content is poor too.
That might not be fair, but it’s the reality. People aren’t going to waste time reading typo-riddled reports, watching unpolished videos, or consuming anything that doesn’t hold their interest. So, if you’re sharing content such as videos or reports, then be sure you’re creating something that’s engaging.
NOTE: This post is an example of creating content that’s easy to read. Take note of features such as this bulleted list, which is easier to read than a long paragraph or wall of text.
And now the final major factor that kick starts word-of-mouth traffic…
One way to get more people to share your content is to simply ASK them to share it.
Some people can see an amazing piece of content and it doesn’t even occur to them to share it. But if you ask them (or, more appropriately, tell them) to share it, they will. This is especially true if you give them a really good reason to share it.
Now, think back to what you learned just a few moments ago about some of the reasons why people share content. People want to feel like a hero, they want to feel good by making others feel good, they want to feel superior, they want to be first. You can use these psychological triggers to get people talking about your products, services, content or business.
So, specifically telling people to share your content is one really good way to increase word-of-mouth traffic. Now here’s another way…
Incentivize them. That’s right, give them a little “bribe” to share it. Do that, and you’ve given your prospects and customers a good reason to share it.
I’m betting there are a few marketers out there who are tossing their noses in the air, sniffing, and saying, “My content stands on its own. I don’t need to bribe people to share it.”
Hey, that’s your choice. It’s your business. But if you want up to 10 times the traffic, subscribers and/or sales then you’re currently getting, then you’ll want to read this…
See, some people can read or watch something amazing, read or hear your call to action (along with a psychological trigger), and they still won’t share.
So, you know what psychological trigger gets them going?
Well, at a minimum, these folks just love freebies. Dangle something valuable in front of their face, and they’ll hit that share button so fast it will make your head spin.
And in some cases, not just any freebie will do…
In some cases, you need to be tripping the “greed gland.” You’re offering something amazing in exchange for sharing. If the offer is big enough, you’re gonna get people figuratively drooling over your share buttons.
In short, you’re telling people: you share this, and you’ll get something REALLY good in return.
It’s as simple as that.
Now, what sort of things might you offer to your visitors to get them hitting the share button?
That’s going to depend on your audience. But you want to give them something really enticing. Something they really WANT. (Not something you think they want – something you KNOW they want.)
This could come in many forms, including:
- A discount on a popular product. Again, no skimpy discounts here – give at least 25%, especially if this is a digital product. Bigger is even better.
- A popular product for free. Maybe for a limited time you giveaway one of your tripwire products or bonus products. Give away something that, until now, was only available to those who paid cash.
- Another freemium – video, ebook, access to a membership site, seat at a webinar, app, etc.
- A content upgrade – an enhanced version of the content they’re currently viewing. For example, if they’re looking at a blog post, you might offer .PDF or even a video.
- Any other enticing bit, such as an extra entry into a contest.
Let me give you a few examples of ways to use this strategy…
One more example…
How do you make something like this happen?
Simple – you offer bonus product or content upgrade to any visitor or subscriber who shares your lead page with their friends. And once again, your list grows exponentially – without you putting any extra time or money into advertising!
The Million-Dollar Question:
How Do You Offer These Incentives?
Obviously, you want to automate the task. And while there are a few apps that will do some of what I described above, there is only one app that makes it easy for you to grow your list, get more traffic, and generate more sales using ALL of the examples above (and more).
And that app is called PerkZilla.
This amazing little web-based app (no download or installation needed) lets you offer everything from extra contest entries to discounts to products – or anything else you can think of – to people who share your content. You get to set how many referrals people need in order to unlock their rewards, so you can grow your traffic as quickly as you want.
If you’re ready to start growing your lists, traffic and sales exponentially through the power of word of mouth marketing, then you’ll want to check out this app now at www.perkzilla.com.
Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.
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