1.0PromoteLabs Bloghttps://promotelabs.com/blogSimon Hodgkinsonhttps://promotelabs.com/blog/author/simonhodgkinson/rich600338<blockquote class="wp-embedded-content" data-secret="O3FOhft1ZK"><a href="https://promotelabs.com/blog/email-newsletters/">5 Characteristics of the Perfect Email Newsletter</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://promotelabs.com/blog/email-newsletters/embed/#?secret=O3FOhft1ZK" width="600" height="338" title="“5 Characteristics of the Perfect Email Newsletter” — PromoteLabs Blog" data-secret="O3FOhft1ZK" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://promotelabs.com/blog/wp-includes/js/wp-embed.min.js </script> https://promotelabs.com/blog/wp-content/uploads/2018/03/5-Perfect-Email.jpg1200600The average open rate of an email newsletter is appalling, with many more ending up straight in the spam folder and not even being noticed at all by the recipients. However, when conducted with care, email marketing presents the potential of the highest return on investment of any form of marketing. On the other hand, […]