{"id":11928,"date":"2017-03-06T05:03:30","date_gmt":"2017-03-06T05:03:30","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=11928"},"modified":"2020-08-31T11:43:29","modified_gmt":"2020-08-31T15:43:29","slug":"7-days-to-the-perfect-lead-magnet","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/7-days-to-the-perfect-lead-magnet\/","title":{"rendered":"7 Days to the Perfect Lead Magnet"},"content":{"rendered":"

Brace yourself for this shocking announcement:<\/em><\/strong><\/p>\n

THE MONEY IS IN THE LIST.<\/strong><\/h1>\n

I know, I know \u2013 if you had a dollar for every time you heard that clich\u00e9, you\u2019d already be a millionaire. \u00a0Maybe it makes your eyes roll a little every time you read it?<\/p>\n

And you know what? \u00a0<\/em>The reason you keep hearing is because it\u2019s absolutely true.<\/strong><\/p>\n

Now hear me out for a moment\u2026<\/em><\/p>\n

Maybe you\u2019re looking at your own list-building efforts and scratching your head a bit. You know you need a list, because it\u2019s the number one way to follow-up with prospects, close the sale, and get repeat purchases. \u00a0Heck, you\u2019ve seen others make some pretty amazing money with their lists.<\/p>\n

You know having a list is as vital to your business as water is to a fish.<\/strong><\/p>\n

You need to rock this thing.<\/p>\n

I mean when you started this whole list-building thing, you probably had visions of people falling all over themselves to join your list. \u00a0After all, who wouldn\u2019t want to get your pearls of wisdom delivered by email?<\/p>\n

But then reality hit.<\/strong> It was a lot harder to persuade people to join your list than you first imagined. And if you haven\u2019t yet started building your list, then this is something you\u2019re going to find out lightning-quick.<\/p>\n

Now don\u2019t go throwing in the towel just yet\u2026<\/em><\/p>\n

Because you\u2019re about to discover the missing link that\u2019s going to virtually build your list for you. And that missing link is how to create an amazing lead magnet that both attracts new subscribers and generates sales.<\/p>\n

You see, here\u2019s the thing\u2026<\/em><\/p>\n

\"LeadMagnets\"<\/p>\n

I\u2019m talking one that will build your list, close the sale, help you develop authority in your niche, and create a strong relationship with your prospects.<\/strong><\/p>\n

That\u2019s why you\u2019re about to learn is a simple seven-day process for creating your own amazing lead magnet. \u00a0Specifically, you\u2019re going to find out how to create a free ebook or report.<\/strong><\/p>\n

I know, there are about a bazillion different types of lead magnets: videos, apps, access to live events, checklists, membership sites and so many more.<\/p>\n

So why create a report?<\/strong><\/p>\n

Here are five good reasons why you so many others use reports as lead magnets (and why you should too)\u2026<\/p>\n

    \n
  1. Builds authority.<\/strong> A report lets quickly and easily show off your chops and establish yourself as an expert in the niche. \u00a0(That is of course assuming it\u2019s a good report. That\u2019s because it can also backfire on you if you put out some boring piece of fluff that paints you as a lightweight in the niche. Ouch!)<\/li>\n
  2. Gives you prolonged exposure to your content.<\/strong> People tend to hang onto and use a good report for years, which in turn gives you multiple opportunities to get your links and calls to action in front of your prospects\u2019 eyeballs.<\/li>\n
  3. Offers multiple positions where you can promote and make more revenue in the report.<\/strong> You can promote a related product or service at the beginning of the report, at the end of the report, or even embed it right into the content. \u00a0In fact, here\u2019s a little secret: you can use your report to \u201cset up\u201d your entire promo. Basically, you can plant seeds in your prospect\u2019s mind all through the report\u2026 and then at the end you can \u201charvest\u201d the fruit of your labor by getting the reader to click on your links. You\u2019ll find out how to do this just a bit later.<\/li>\n
  4. Puts your lead magnet just a click away from your prospects.<\/strong> When you create a good report, then people keep it close by. It\u2019s on their hard drive, or bookstore, or in a download area. Whenever they think of it, they can immediately access it. They don\u2019t need to remember passwords or jump through hoops to re-read it.<\/li>\n
  5. Creates real estate in their living environment.<\/strong> All you have to do is tell people to print off your report (and give them a good reason to do so), and your report will get a presence in your prospect\u2019s life. Plus, printing off the report makes it tangible, which in turn creates a higher perceived value. Nice bonus!<\/li>\n<\/ol>\n

    So you can see why a report is one of the best lead magnets you can offer to your prospects. Now it\u2019s time to create your own. And the best way to do it is by following this proven seven-day process that takes you from idea creation to awesome end product.<\/p>\n

    Take a look\u2026<\/p>\n

    DAY 1: BRAINSTORM AN IDEA<\/strong><\/h1>\n

    Think about this for a moment:<\/strong> there\u2019s not a true fudge-lover on the planet who can walk out of a fudge shop without making a purchase.<\/p>\n

    Why? Because inside the shop, the prospect gets ooey gooey delicious samples of fudge. Once the warm, rich fudge hits the prospect\u2019s tongue, she\u2019s a goner. Her brain is filling with all sorts of feel-good neurotransmitters. She can taste for herself the quality of the product. She can smell all the fudgey goodness filling the shop. And there\u2019s no freakin\u2019 way she\u2019s walking out of that shop without a bag of fudge to bring home.<\/p>\n

    The reason I\u2019m telling you this isn\u2019t to make you crave some really good fudge (though it kinda does, right<\/em>?). Instead, I want you to think of your lead magnet as an enticing sample of your main product. Just as a fudge shop owner offers tiny bits of enticing chocolate goodness to \u201chook\u201d prospects, you\u2019re going to offer a report that whets your prospects\u2019 appetite and encourages them to buy your main products or services.<\/p>\n

    So here\u2019s the key\u2026<\/strong><\/p>\n

    When you\u2019re first starting to think about what kind of report to create, you need to start with the end in mind. Specifically, what do you want your prospects to do when they finish the report? In other words, what product or service do you want them to buy?<\/p>\n

    For example,<\/em> let\u2019s suppose you have a blogging course you want to sell to your prospects. So what kind of report are you going to create?<\/p>\n

    Well, something like \u201cMating Habits of the Common Field Mouse\u201d isn\u2019t going to create a whole flurry of sales for your blogging course. That\u2019s a given, right?<\/p>\n

    A report about traffic generation is a step closer\u2026 but close only counts in horseshoes and hand grenades. It\u2019s not perfect, because not everyone who wants to learn about traffic generation is going to want to learn about blogging too.<\/p>\n

    So here\u2019 a better idea<\/em>: a report about how to set up a blog. Basically, you give your prospects detailed instruction on how to get their blog off the ground, and this will naturally lead to your paid blogging course about how to create and monetize a successful blog.<\/p>\n

    Boom, now you get these benefits:<\/p>\n

      \n
    1. You\u2019re building a highly targeted list of prospects who are known to be interested in blogging topics.<\/li>\n
    2. You get more sales, because anyone who grabs your freebie offer will also want to lay their hands on your paid offer too.<\/li>\n<\/ol>\n

      So here\u2019s what you want to do\u2026<\/em><\/p>\n

      Picture your entire funnel, and then work backwards to figure out what enticing sample should serve as your lead magnet at the entry point to your funnel.<\/p>\n

      Hint:<\/strong> Remember, your lead magnet is just a sample of your main product. So the lead magnet should solve part of your prospect\u2019s problem, and then naturally lead to your paid product where prospects can get a more comprehensive solution.<\/p>\n

      Example 1:<\/strong> Let\u2019s imagine you\u2019re selling a suite of list-building products, including a list-building app and a list-building course. You might create an overview report that shows people how to build a profitable mailing list. Anyone who requests this free report will naturally want the other products in the sales funnel.<\/p>\n

      Example 2:<\/strong> Your end point is a coaching program where you personally help copywriters hone their craft. The mid-points in your sales funnel include reports or videos on how to craft high-converting sales letters and press releases. The entry point might solve part of the problem, such as a report on how to create attention-grabbing headlines.<\/p>\n

      TIP:<\/strong> Don\u2019t use your Magic 8 Ball or a crystal ball to figure out what products to include in your sales funnel. Do your market research. Find out what\u2019s ALREADY selling. If people in your niche are already snapping up a particular product, then they\u2019re sure to buy yours if you create something similar but even better.<\/p>\n

      Same goes for your lead magnet. Create something that people are already buying, and you know prospects will trample your lead page just to sign up for your list. \u00a0So, here\u2019s what you need to do:<\/em><\/p>\n

      Step 1:<\/strong> Work backwards by brainstorming what type of report will naturally lead to the paid products in your sales funnel. Be sure your lead magnet directly leads to the tripwire or other entry-level product.<\/p>\n

      Step 2:<\/strong> Do some market research to make sure your lead magnet (as well as other products in your funnel) are in high demand. You do this by visiting marketplaces such as Clickbank.com or Amazon.com to find out what people are already buying.<\/p>\n

      Once you have an awesome idea in hand, then you\u2019re ready for the next step\u2026<\/em><\/p>\n

      DAY 2: OUTLINE YOUR TOPIC<\/strong><\/h1>\n

      Some marketers who write reports are called \u201cpantsers,\u201d which makes it sound like they run around and de-pants people. (Apologies if that gave you high school flashbacks.)<\/p>\n

      Actually, the name comes from the fact that they \u201cwrite by the seat of their pants.\u201d In other words, they don\u2019t do a lick of outlining. They don\u2019t plan. They hardly research. Instead, they just spew whatever comes to mind.<\/p>\n

      The term verbal vomit comes to mind. You might fancy yourself a genius if you write by the seat of your pants. But the end result will probably be a big, stinky mess. And you can bet it won\u2019t accomplish your goals of attracting leads and closing the sale.<\/p>\n

      So here\u2019s what you need to do instead: carefully plan your report, research it, and outline it.<\/p>\n

      Here\u2019s how to make it happen (and make it good<\/em>)\u2026<\/p>\n

      Step 1:<\/strong> Scope Out the Competition \u2013\u00a0Don\u2019t make stuff up. Don\u2019t guess at how to create an in-demand report. Instead, go find out what your competitors are putting in their top lead magnets and bestselling ebooks and reports.<\/p>\n

      Hang on a second\u2026<\/p>\n

      This doesn\u2019t mean you copy them. Not at all. What you do is use their table of contents as inspiration for what to include in your lead magnet report. Amazon even has a \u201clook inside\u201d feature so you can view the table of contents without purchasing the product.<\/p>\n

      However, it\u2019s a good idea to purchase the product too.<\/p>\n

      And that\u2019s because of this next step\u2026<\/p>\n

      Step 2:<\/strong> Decide How to Make Your Report Better \u2013\u00a0You\u2019re not making a Stepford lead magnet that is a carbon copy clone of everyone else\u2019s product. You want your lead magnet to stand out in a crowded field. You want your lead magnet to be like the bright fireworks that light up the night sky and dazzle your prospects.<\/p>\n

      How?<\/p>\n

      Simple:<\/strong> you make your report BETTER than everything else on the market. That means your report will retain the strengths of the competitor\u2019s product, and it will improve on the weaknesses. This is where the old saying \u201cbuild a better mousetrap\u201d comes into play.<\/p>\n

      So how do you figure out what these strengths and weaknesses are?<\/p>\n

      Two ways:<\/p>\n

        \n
      1. Read and use the competitions\u2019 products. This is a really good way to figure out a product\u2019s strengths and weaknesses.<\/li>\n
      2. Read the product reviews. You\u2019ll see users touting the strengths and down-rating the perceived weaknesses of a product.<\/li>\n<\/ol>\n

        For example, you might see several reviewers of a blogging course say something like this: \u201cThe chapter on getting traffic was really short and didn\u2019t go into any detail on the methods<\/em>.\u201d<\/p>\n

        Ding, ding, ding\u2026<\/strong> that\u2019s a clue that YOUR report needs to give people more information on generating traffic.<\/p>\n

        Once you\u2019ve figured out the product strengths and weaknesses, then you can move onto the next step\u2026<\/p>\n

        Step 3: Draft Your Outline<\/strong><\/p>\n

        Now that you know what all you want to include in your report, it\u2019s time to craft your outline.<\/p>\n

        Here are a few tips\u2026<\/p>\n

        1. Create a logical order.<\/strong> This isn\u2019t a side salad where you toss the ingredients around randomly and hope for a good result. This is a report that offers a solution, so make sure the info is presented in a logical way (such as in a \u201cstep by step\u201d order, or a beginner-to-advanced order).<\/p>\n

        2. Be specific about what to include.<\/strong> In other words, create a detailed outline. Break every section up into bite-size chunks, which will make it easier for you to actually sit down and crank out your report.<\/p>\n

        3. Use word counts to stay focused.<\/strong> Figure out upfront about how many pages or words you want your report to be, and then assign a specific number of words or pages to EACH section of your report. This will keep you focused so that you emphasize the truly important parts of your report.<\/p>\n

        Next\u2026<\/p>\n

        DAY 3: HOOK THEM AND REEL \u2018EM IN<\/strong><\/h1>\n

        It\u2019s Go Time.<\/p>\n

        Today is the day you actually start knocking out your report. You\u2019ve already done your research to figure out what to include in it, and you\u2019ve created a detailed outline to keep you on track. Now you just need to sit down and start banging on those keys.<\/p>\n

        TIP:<\/strong> Use your favorite word processor, which is probably already installed on your computer. But if you don\u2019t have a word processor installed\u2026 (insert loud gasp from the audience)\u2026 then you can get one for free by downloading the free Open Office suite of tools at www.openoffice.org.<\/p>\n

        TIP:<\/strong> If you\u2019re a \u201chunt and peck\u201d typist, you might consider using a speech-to-text app such as Dragon Naturally Speaking.<\/p>\n

        Now heads up\u2026<\/em><\/p>\n

        One of the biggest threats to finishing your report is getting distracted. If you\u2019re a \u201cHey, look\u2026 a squirrel!<\/strong>\u201d type of person, then you need to deal with that. Use a productivity app. Chain yourself to the desk. Get an accountability partner.<\/p>\n

        Do whatever works for you so that you can get to work.<\/p>\n

        However, all that productivity stuff is beyond the scope of this post. What we\u2019re going to focus on here in Day #3 are these two things:<\/p>\n

        #1, creating an attention-getting title for your report.#2, crafting an engaging report.<\/p>\n

        Let\u2019s zoom in for a moment\u2026 \u00a0Creating an Attention-Getting Title<\/strong><\/p>\n

        Some marketers just slap a title on their report almost as an afterthought.<\/p>\n

        BIG MISTAKE.<\/strong><\/h1>\n

        That\u2019s because a title can make or break the success of your lead magnet. If your title is totally irresistible, then people will line up around the block to get their hands on your report. On the other hand, a bland title will have people backing out of your lead page faster than you can say, \u201cBut wait, it\u2019s a really good report!\u201d<\/p>\n

        So we need to put a little window dressing on your report to make it sparkle. And that means crafting an attention-getting title. Here are three quick tips\u2026<\/em><\/p>\n

        Tip 1<\/strong>: Fire Your Big Guns.<\/strong> The idea here is to put your biggest benefits front and center, right there in your title.<\/p>\n

        Let\u2019s take a classic example: \u201cHow to Win Friends and Influence People.\u201d Boom, that\u2019s a title with two big benefits in one short title.<\/p>\n

        Another example: \u201cThe 4 Hour Workweek: Escape 9-5, Live Anywhere, And Join The New Rich.\u201d That\u2019s a title that\u2019s bursting at the seams with benefits!<\/p>\n

        Tip 2:<\/strong> Arouse Curiosity.<\/strong> You can think of curiosity is an \u201citch\u201d that you create, and the only way your prospects can scratch this itch is by reading your free lead magnet. It\u2019s an incredibly powerful way to boost your conversions.<\/p>\n

        Here\u2019s an example:<\/em><\/p>\n

        \u201cHOW TO LOSE WEIGHT WITHOUT HUNGER PANGS OR EXERCISE.\u201d<\/strong><\/h1>\n

        Any serious dieter is going to scratch their head and go, \u201cHmmm? I wonder how that works?<\/em>\u201d<\/p>\n

        And just like that, you\u2019ve got a new subscriber.<\/p>\n

        Tip 3:<\/strong> Use Psychological Trigger Words.<\/strong> These words are proven to get attention and push emotional or psychological buttons. If you use these powerful words in combination with benefits and\/or curiosity, you\u2019re almost sure to have an irresistible title on your hands.<\/p>\n

        Here are examples of these powerful words:<\/em><\/p>\n