Great content is not always what sells.<\/h5>\n
You can write the most helpful, interesting content in the world and make no money from it simply because you haven\u2019t written the content in a way that makes sales. The most productive content is always written with the bottom line objective in mind, whether that\u2019s increasing your mailing list, finding leads, or just making money. Generally, profit is the bottom line for any organization except a non-profit.<\/p>\n
In this post, you\u2019re going to learn some of the best ways to create content that is not only interesting, but helps you to achieve your business goals\u2014whatever those goals may be.<\/p>\n
No more spending hours writing content that isn\u2019t going perform. Learn how to write content that sells every time.<\/p>\n
Why Content Doesn\u2019t Sell<\/h1>\n
Before we start talking about the ways you can write content that does<\/em><\/strong> sell, let\u2019s take a look at a few mistakes people typically make when writing content that causes that content to not<\/em><\/strong> sell well.<\/p>\n Now that you know some of the mistakes you might make that could cause your content to fail in its mission to help you reach those goals you\u2019ve set for your business, it\u2019s time to take a look at the best way to create content that does sell.<\/strong><\/p>\n The first thing you must do, obviously, is decide exactly what your primary and secondary goals are for your business. It might be solely to sell a particular product or service, perhaps with a secondary goal of building your email list. Maybe it\u2019s the other way around, and you\u2019d prefer to focus on building your email list with the secondary goal of getting sales.<\/p>\n Once you\u2019ve chosen your goals, you can figure out what type of content you should create to best reach your goals.<\/p>\n Let\u2019s say you want to focus on building your list as a golf professional. Each piece of content you post should specifically be geared toward building your list.<\/p>\n For example, let\u2019s say you have a lead magnet called \u201c10 Ways to Shave Strokes Off Your Golf Game\u201d. You\u2019d want to create content specifically that focuses on ways to improve one\u2019s golf game so you could have a call-to-action asking people to subscribe for a free copy of your lead magnet.<\/p>\n Try to figure out a number of different types of content you can write specifically to relate to your lead magnet. If you create different types of content later, you might want to first create a lead magnet that matches it, especially if you think it will attract more subscribers.<\/p>\n For example, let\u2019s say you\u2019re running a weight loss blog that covers several different types of weight loss. You\u2019ve been concentrating on the low carb diet, and your current lead magnet is a list of foods that are good for each phase of the low carb diet, and ideas for snacks and meals.<\/p>\n Now you\u2019ve decided you want to focus on the raw food diet. People who practice this diet would most likely not be the least bit interested in a list of low carb foods, because those foods are most often cooked or processed in some way. Thus, you\u2019d need to create a brand new lead magnet that focused specifically on the raw food diet.<\/p>\n What if you don\u2019t have a lead magnet for a particular topic and would rather not create one? Well, you could instead find an inexpensive paid product to promote, or just have a generic opt-in box that says something like, \u201cEnter your name and email address for more information about the raw food diet.\u201d<\/p>\n There are lots of types of blog posts that have the potential to get results, and some that probably won\u2019t. In this section, we\u2019re going to take a look at some of the most effective content types.<\/p>\n Always remember that you should keep your content as tightly niched as possible. You don\u2019t want to create content that could hurt your SEO, and there\u2019s no reason to create content that isn\u2019t likely to help you achieve your goals.<\/p>\n Let\u2019s say you\u2019re running a blog about golf. You might think that creating a post about the top ten new luxury cars could attract golfers. While that\u2019s not completely outside the realm of possibility since golf is a rather expensive hobby, that article is likely to attract a lot of visitors that don\u2019t care anything about golf.<\/p>\n You want to create content that is the most likely to get you a new email subscriber, or buy something, or take whatever other action you wish.<\/p>\n This will often lead to not just types of posts\/content but also using the right tools to lead the visitors you are getting, to take the right type of actions.<\/p>\n Top lists are a very popular type of content that is perfect for a lead-in to a call-to-action. For example, you could have an article called, \u201cThe Top 5 Drivers That Can Lengthen Your Drives\u201d. You could then have your call-to-action at the end of the article asking people to opt in for your lead magnet called \u201c10 Ways to Shave Strokes Off Your Golf Game\u201d. Or you could let your visitor download your top tips and tricks post to read later or share with other golfers.<\/p>\n Interviews with industry experts and popular figures in your market will draw a lot of attention, and they help lend a little credibility to your call-to-action. If you\u2019ve interviewed someone people recognize, not only will it draw in more traffic, it will also make people naturally feel your own information is more likely to be good.<\/p>\n Like interviews, guest posts by popular people within your niche lend credibility to your own calls-to-action. As mentioned before, allowing your readers to download a pdf of the interview will make it easier to get their email address, so you can give them great offers at a later time. Plus guest writers, experts, bloggers, etc. can download their posts as a pdf to use and share with others.<\/p>\n People love articles that provide simple tips and tricks in an easy-to-digest format. Lists of 5-10 tips and tricks on a particular topic draw a lot of readers, and make it easy to lead in to a call-to-action.<\/p>\n In-depth tutorials always tend to be big draws, but they\u2019re also excellent for getting people to take action. A good in-depth tutorial will bring in a lot of traffic, and it will also give you a lot of credibility if it is well-written and interesting.<\/p>\n Video is a type of content that has huge potential for getting people to take action, because you can actually ask them to take action in the video itself. For example, you could say, \u201cVisit my website your-url.com and enter your name and email address for more information about how you can lose weight with today\u2019s most popular diets!\u201d People who are watching your video are much more likely to hear your call-to-action than someone who\u2019s just read a lot of text and now need to read a call-to-action, so video can be extremely effective.<\/p>\n There are other types of content you can consider, too. Remember that you don\u2019t have to stick 100% to your main goals. Occasionally, you can have additional goals for your content. For example, maybe you just want to raise brand awareness. You want to get a big kick of viral traffic, and you\u2019re not as worried about your main goals. In that case, you could create a post that was totally out there just to get traffic and help people recognize your name within your niche.<\/p>\n Let\u2019s take a look at an example:<\/strong><\/p>\n Let\u2019s say you write an article called, \u201cThe 25 Most Bizarre Weight Loss Inventions Ever Created!\u201d<\/p>\n This article is pretty generic, and it could potentially draw a lot of people who aren\u2019t even interested in losing weight because they just want to see the strange information\u2014BUT, it could also draw dieters who would be interested in what you are offering.<\/p>\n It could also increase recognition of your brand in your niche, which could benefit you down the road even if you don\u2019t get a lot of results immediately.<\/p>\n Now that you know how to create good content and how to get people to take action when they read your content, it\u2019s time to learn a few advanced tips that can increase conversions. Above I mentioned using the right tools along side having the right content to make sales, like sharing your posts as pdf\u2019s. The tips below will be easy to institute using a post to pdf tool. We looked all over for a tool that worked to do this and could not find a single all in one solution so we had one made. If you want to learn more check out PostGopher<\/a>.<\/p>\n Now on to the advanced tips that can increase conversions\u2026<\/em><\/strong><\/p>\n If you have a website or blog that has multiple types of content\u2014for example an outdoor website that has sections for fishing, hunting, and camping\u2014it\u2019s important to use different calls-to-action for each section.<\/p>\n Sure, it\u2019s easier to create one single report that covers all of the outdoor hobbies on your site, but you could be turning off people who only like one aspect of the outdoor life. For example, someone might like fishing, but not care for camping or hunting at all. If you have a free report that covers camping and hunting as well as fishing, that person probably would not subscribe.<\/p>\n It\u2019s a better idea to segment and create a unique lead magnet for each topic in order to give you the best chance to get the subscriber. You can also segment your mailing list into separate topics to be sure you aren\u2019t later marketing hunting products to camping fans.<\/p>\n Of course, you could always have a generic mailing list signup box in your sidebar for people who want information about every topic.<\/p>\n You don\u2019t have to limit yourself to a single call-to-action in each article. For example, you can have your normal opt-in box at the end of the article, but you could also ask them to view another related article on your site. This would help you get more page views, and also give you another chance to get the subscriber if they didn\u2019t subscribe after reading the first article.<\/p>\n You could also put your subscription box halfway through the article, and then put a call-to-action for a paid product at the end, or vice versa.<\/p>\n If you use an ad service like Facebook or YouTube, you can include a retargeting pixel on your website so you can run ads to people who have visited your site and perhaps didn\u2019t buy anything or subscribe when they were there before.<\/p>\n Maybe they were not convinced the first time. Maybe they were too busy the first time they visited your site, and meant to subscribe or buy something later. Who knows?<\/p>\n But using retargeting will give you another opportunity to convert the visitor into a buyer or subscriber. You can run ads that specifically target people who have visited your site in the past\u2014people who have already proven they\u2019re interested in your offerings, because they\u2019ve visited your site before.<\/p>\n Writing good content isn\u2019t necessarily enough to get you the results you are looking for. You have to craft that content specifically to get results by creating content that naturally leads users to want to take action.<\/p>\n Always write your content with conversion in mind. Whether your primary goal is to sell a product, grow your mailing list, or even make money from advertising on your site, content should be written with that primary goal in mind. (You may also have a secondary goal in mind. Don\u2019t forget you can have multiple calls-to-action in a single article.)<\/p>\n\n
![\"Brain](\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/Brain_Storm_Blog_Content-150x150.jpg\")
Brainstorming<\/h1>\n![\"blog](\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/blog-content-that-sells-150x150.jpg\")
<\/h1>\nTypes of Blog Posts that Sell<\/h1>\n
![\"list](\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/list-items-150x150.jpg\")
<\/h1>\nTop Lists<\/h1>\n
Interviews<\/h1>\n
![\"Interveiws](\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/Interviews-for-blog-content-that-sells-150x150.jpg\")
<\/h1>\n![\"blog](\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/Guest-blog-content-that-sells-150x150.jpg\")
<\/h1>\nGuest Posts<\/h1>\n
![\"Tips](\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/tips-and-tricks-for-blog-content-that-sells-150x150.jpg\")
<\/h1>\nTips & Tricks<\/h1>\n
![\"blog](\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/Tutorials-for-blog-content-that-sells-150x150.jpg\")
<\/h1>\nIn-Depth Tutorials<\/h1>\n
![\"Video](\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/Video-for-blog-content-that-sells-150x150.jpg\")
<\/h1>\nVideo<\/h1>\n
Other Types of Content<\/h1>\n
Advanced Tips<\/h1>\n
Segmenting<\/h1>\n
Multiple Calls-to-Action<\/h1>\n
Retargeting<\/h1>\n
So, in summary\u2026<\/h1>\n