{"id":12996,"date":"2017-05-29T18:00:34","date_gmt":"2017-05-29T22:00:34","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=12996"},"modified":"2022-03-23T17:40:48","modified_gmt":"2022-03-23T21:40:48","slug":"tips-effective-copywriting","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/tips-effective-copywriting\/","title":{"rendered":"Eight Solid Effective Copywriting Tips"},"content":{"rendered":"
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Wouldn\u2019t you like to write up a blog post that holds onto a reader\u2019s attention, makes them grab their wallets, AND gets them to sign up for your email list \u2013 all while avoiding newbie mistakes and using simple effective copywriting techniques? <\/em><\/strong><\/p>\n

Copywriting is undoubtedly one of the most vital skills one can possess in the business world. Not only is it useful for crafting sales letters, which is what people typically think of when they hear the word \u201ccopywriting\u201d, but it is also invaluable for crafting emails for email marketing, for writing effective calls to action on websites, blogs, and social media, and many other uses.<\/p>\n

The trouble is that a lot of newbie copywriters (and even seasoned veterans) seem to leave out the real value of the product\/services over and over, and that can absolutely destroy<\/strong> otherwise effective copy.<\/p>\n

In this post, we\u2019re going to take a look at how you can add value to your copywriting and how you can avoid making some disastrous mistakes in your copy.<\/p>\n

Once you learn how to add that value and avoid newbie mistakes, you\u2019ll be on your way to crafting the most effective sales copy you\u2019ve ever written!<\/p>\n

\"Polygon<\/h2>\n

Add Value in Copywriting<\/h2>\n

So, what is value…Value is the one thing you must constantly focus on in your sales copy if you want to be truly successful at the craft.<\/p>\n

Value is what you are ultimately trying to offer your customers. Not necessarily monetary value, but some sort of benefit. The thing is, you<\/u> know the value of your product. After all, you probably created it. At the very least, if it\u2019s your primary product, you should know it inside and out. (If you don\u2019t, you\u2019d better learn it, and FAST!)<\/p>\n

But your potential customers don\u2019t<\/u> know your product\u2019s value. It\u2019s up to your copy to constantly let them know the value of your product.<\/p>\n

You\u2019ll soon learn how failing to concentrate on value is involved in several of the big mistakes, and how you can be sure you\u2019re demonstrating value during every step of the copywriting process.<\/p>\n

Remember, from start to finish, you must concentrate on what your product can do for the reader.<\/p>\n

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Add Plenty of Value to the Headline<\/h2>\n

Everyone who knows anything at all about copywriting knows that the headline is absolutely the most important part of your sales copy. Get the headline wrong, and you\u2019ll lose 75-80% of your traffic right off the bat. (Yes, that\u2019s a real statistic. About 5 times as many people read a sales letter\u2019s headline as read the body!)<\/p>\n

Your headline should tell someone exactly what the product can do for them right off the bat. It should not, contrary to popular opinion, pose a question \u2013 at least not without a corresponding answer included in the headline itself. Rather, it should tell someone exactly what they will get right off the bat.<\/p>\n

Examples:<\/p>\n

BAD<\/strong> \u2013 What Would You Do If Someone Broke Into Your House?<\/p>\n

GOOD<\/strong> \u2013 Get Our Free Report And Learn How To Stop A Burglar Dead In His Tracks!<\/p>\n

BAD<\/strong> \u2013 Do You Want To Lose Weight Quickly?<\/p>\n

GOOD<\/strong> \u2013 Lose 10 Pounds In 10 Days With Our Breakthrough System!<\/p>\n

These headlines (the GOOD headlines) let people immediately know what results they can expect upon use of the product. There\u2019s no question posed that makes the reader think, which can result in the reader leaving. Instead, there\u2019s a clear, definitive result posed that lets a reader know whether or not the product is what they are looking for.<\/p>\n

Not only that but these headlines get a user to keep reading out of curiosity. Now that they know what<\/u><\/strong> they can achieve, they want to know more about how<\/u><\/strong> they can achieve it.<\/p>\n

Ultimately, the job of the headline is to get people to read the rest of the copy (or at least skip right to the call-to-action where they can take that desired action.) If your headline successfully does its job of conveying value,<\/p>\n

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Focus on \u201cAction Words\u201d in the CTA<\/h2>\n

CTA means “Call To Action”. Many copywriters have read about the importance of using \u201caction words\u201d or CTA to get people to take a desired action, such as buying a product, adding an item to their shopping cart, or subscribing to an email newsletter… And using those words is a good idea in some areas of your copy.<\/p>\n

However, too many people have taken the \u201caction word\u201d thing too far and are using them in their calls-to-action as their primary focus.<\/p>\n

Remember, we\u2019re focusing on value. We want to let people know what they can GET<\/u> at every step of the process in our copy. So instead of focusing on action words<\/strong>, focus on value words<\/strong>.<\/p>\n

Value words let people know they can GET<\/u> something. In fact, GET<\/u> is one of the most powerful value words there is!<\/p>\n

Instead of saying \u201cClick Here\u201d say \u201cGet Your Report Now\u201d. Instead of saying \u201cJoin Now\u201d say \u201cGet Free Access Now\u201d.<\/p>\n

By focusing on your value words, you will find your conversions increase significantly, and more people will respond to your copy in the way you want them to than if you use those oft-touted \u201caction words\u201d.<\/p>\n

And here is an extra tip to get you more subscribers<\/strong> and get a second chance at getting people to read your copy…<\/p>\n

If you want dedicated readers that return to your blog on a regular basis… people who regularly read and share your content with their friends, their own site visitors and across their social networks?<\/p>\n

Engaged subscribers and returning visitors = inspiration, traffic and revenue potential and YES get that second chance to get your copy read!<\/p>\n

Just use PostGopher<\/a> – a WordPress plugin that converts your blog posts and pages into downloadable PDF books. It builds beautiful forms, integrates directly with your autoresponder, captures leads and sends out download links on complete autopilot.<\/p>\n

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Get To Know Your Audience<\/h2>\n

A lot of people are certain they know their market inside and out. They\u2019re so sure, in fact, that they do little to no research and instead write copy based on what they believe their audience thinks and feels. The trouble is\u2026 what if you do this and you\u2019re wrong?<\/p>\n

Market research is vital. There\u2019s a reason why mega corporations spend huge amounts of their marketing budgets on research. They do all types of research, including uncovering their market demographics and focus groups that test individual products.<\/p>\n

You need to know your market inside and out not only to make sure you\u2019re writing the right stuff, but to make sure you\u2019re NOT<\/u><\/strong> writing the WRONG<\/u><\/strong> stuff.<\/p>\n

Think of it this way. Let\u2019s say your market happens to be mostly females, but you erroneously believe it is mostly males. You write your copy specifically to target men, and you throw a minor joke about \u201cmake sure your wife doesn\u2019t know you\u2019re buying this!\u201d If your market is mostly women, they\u2019ve probably just been insulted and also feel like your product isn\u2019t for them since it\u2019s obviously targeting men.<\/p>\n

Never assume to know your audience. Make sure<\/strong> you know it!<\/p>\n

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Avoid Bland Copy That Is Hard To Read<\/h2>\n

I\u2019m not talking about boring copy here, although that would certainly be a big mistake. I\u2019m talking about copy that is nothing but a bunch of monochromatic words bunched up together on a page.<\/p>\n

If you\u2019ve ever read sales copy like this, you\u2019ll understand how hard it is on the eyes, and how frustrating it is to try to read a solid wall of text with little to nothing to break it up.<\/p>\n

Make sure you are making your copy look as interesting as possible by adding interesting elements to the text. Use elements such as bold<\/strong>, color, underline<\/u>, italics<\/em>, etc.<\/p>\n

Bullets are a great way to break up large chunks of text into parts that are easier to digest:<\/p>\n