{"id":13193,"date":"2017-06-20T18:02:38","date_gmt":"2017-06-20T22:02:38","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=13193"},"modified":"2022-04-19T01:03:15","modified_gmt":"2022-04-19T05:03:15","slug":"basics-to-blogging","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/","title":{"rendered":"Learn The Basics To Blogging Like A Pro"},"content":{"rendered":"<p><span style=\"color: #000000;\">As far as the basics to blogging, we\u2019re going to focus on content marketing<\/span><strong><em><span style=\"color: #008000;\"><span style=\"color: #000000;\">,<\/span>\u00a0<\/span><\/em><\/strong>specifically, we will focus on content marketing using SEO, social, and viral marketing, and using that content to drive traffic and sales.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/content-is-magnet.png\" alt=\"basic to blogging\" width=\"998\" height=\"194\" \/><\/p>\n<h2 style=\"text-align: justify;\">Think of content like a magnet.<\/h2>\n<p style=\"text-align: justify;\">A big powerful magnet. Every piece of content you create is going to attract search engine spiders and, ultimately, visitors. Without that content, you\u2019re not going to attract a thing.<\/p>\n<p style=\"text-align: justify;\">Of course, content can be expensive and time consuming to make. It takes time to think of topics, research them, and write long, quality articles complete with other forms of media like videos and pictures.<\/p>\n<p style=\"text-align: justify;\">You\u2019ll learn the easiest ways to create content without wanting to pull your hair out over the obscene amounts of time and money it usually takes to create great content!<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/define-purpose.png\" alt=\"Basics to Blogging defining your purpose\" width=\"998\" height=\"194\" \/><\/p>\n<h1 style=\"text-align: justify;\">Define Your Purpose<\/h1>\n<p style=\"text-align: justify;\">The most important thing you can do \u2013 the one thing you really MUST do before you develop another piece of content \u2013 is to define the one main purpose you have for creating content.<\/p>\n<p style=\"text-align: justify;\">This could be to:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Drive sales to affiliate products<\/li>\n<li>Drive sales to your own products<\/li>\n<li>Get clients for your services<\/li>\n<li>Increase your blog subscriber base<\/li>\n<li>Increase your email subscriber list<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">You may want to do several, or even ALL of these things at some point, but for now you need to figure out what your main purpose is for creating the content you\u2019re working on.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Why is this such a <u>critical<\/u> step?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Because you need to figure out exactly what to promote within each article, because you can\u2019t have a dozen calls-to-action in each post you make on your blog or website.<\/p>\n<p style=\"text-align: justify;\">You will want to include one main call-to-action in every post you make. Whether this is asking people to join your email list or buy a product or whatever else, you need to include this in every article.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Does it have to be the same one in every article?<\/strong><\/h2>\n<p style=\"text-align: justify;\"><u>Absolutely not!<\/u><\/p>\n<p style=\"text-align: justify;\">Let\u2019s say you make a post on container gardening. You could definitely link to a squeeze page that offers a beginner\u2019s guide to container gardening as your lead magnet.<\/p>\n<p style=\"text-align: justify;\">Then you make a post on urban gardening. You could create a different lead magnet specifically on the topic of urban gardening.<\/p>\n<p style=\"text-align: justify;\">You obviously won\u2019t want to have a different lead magnet for every single article you write. That would get ridiculous pretty quickly. But the closer your lead magnet is to the exact topic of your article, the more effective it will be.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Here\u2019s another example:<\/strong><\/h3>\n<p style=\"text-align: justify;\">Let\u2019s say the product you have to promote is a build-your-own greenhouse kit. That may be the ultimate product you\u2019d like to promote, but is it the best thing to promote on every single article you create? Probably not.<\/p>\n<p style=\"text-align: justify;\">What if you write an article on how to grow a garden on an apartment balcony?<\/p>\n<p style=\"text-align: justify;\">If you were to promote a build-your-own greenhouse kit in an article on apartment balcony gardening, the odds of making a sale would probably be pretty bad.<\/p>\n<p style=\"text-align: justify;\">The average apartment dweller simply doesn\u2019t have anywhere to put a greenhouse, even if they\u2019d very much like to have one.<\/p>\n<p style=\"text-align: justify;\">As you can see, it\u2019s important to think about the purpose of your content before you create it. If that build-your-own greenhouse kit is your product, and the absolute main purpose of your website, you probably wouldn\u2019t even want to write that article on balcony gardening at all, because this market is NOT your target market.<\/p>\n<p style=\"text-align: justify;\">Once you\u2019ve figure out your main purpose for all the content you create, it\u2019s time to start planning your content. (And planning is an important step!)<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/define-content.png\" alt=\"Basics to blogging\" width=\"998\" height=\"194\" \/><\/p>\n<h1 style=\"text-align: justify;\">Planning Your Content<\/h1>\n<p style=\"text-align: justify;\">Planning is a step that a lot of people simply skip, and that\u2019s a mistake. There\u2019s a lot of reasons you want to plan your content in advance instead of just creating content on the fly.<\/p>\n<p style=\"text-align: justify;\">Will you always go 100% by this plan?<\/p>\n<p style=\"text-align: justify;\">Of course not.<\/p>\n<p style=\"text-align: justify;\"><strong>If there\u2019s breaking news or some kind of time-sensitive content you need to create, obviously you can break your plan and add that content.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>\u00a0<\/strong><strong>However, planning your content is important for such reasons as:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>So you don\u2019t forget to create event or holiday-centric content<\/li>\n<li>So you don\u2019t suffer from analysis paralysis deciding what to do<\/li>\n<li>To make it easier to see what you\u2019ve already done<\/li>\n<li>To be sure you\u2019re covering all the important topics in your niche<\/li>\n<li>To make it easier to create content when you\u2019re not 100% into it<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">There are actually WordPress plugins you can use to make the process easier. The best place to find one would be the\u00a0WordPress plugin directory. The search feature on that site is not the best so using Google&#8217;s advance search on their site works better then trying to use their search box.<\/p>\n<p style=\"text-align: justify;\">Once you have picked the best plugin for your blog, you\u2019ll probably want to schedule at least a month in advance, and some bloggers plan a year or more in advance. Remember, you can still add in content that is relevant to breaking news and industry trends, but it helps to know what you\u2019ll be doing in the future so you don\u2019t accidentally repeat topics or forget to make a time-sensitive post.<\/p>\n<p style=\"text-align: justify;\">Plus, having an editorial calendar helps when you think of an article topic but you\u2019re not ready to write about it. Just add a note to your editorial calendar, and you can come back to the topic when you\u2019re ready.<\/p>\n<p style=\"text-align: justify;\">This is also especially helpful if you have a multi-author blog, because you can schedule content for each writer without topic overlaps. You definitely wouldn\u2019t want to have three different writers all doing articles on the same topic the same week, unless, of course, they had wildly different angles.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/magnetic-content.png\" alt=\"Basics to blogging with magnetic content\" width=\"998\" height=\"194\" \/><\/p>\n<h1 style=\"text-align: justify;\">Creating Magnetic Content<\/h1>\n<p style=\"text-align: justify;\">Once you\u2019ve created your content plan, it\u2019s time to start creating the content itself. Remember, in the simplest form the basics to blogging direct\/ that you must keep your main goal in mind at all times so that you remember to place those calls-to-action in every single article.<\/p>\n<p style=\"text-align: justify;\">What calls-to-action might you have?<\/p>\n<ul style=\"text-align: justify;\">\n<li>A lead magnet to get an opt-in subscriber<\/li>\n<li>A link to purchase a product<\/li>\n<li>A request to follow you on a particular social media property<\/li>\n<li>A request to leave a comment on the article<\/li>\n<li>It could even be a link to another related piece of content on your site or someone else\u2019s<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">These calls to action should all support the purpose you defined earlier. Whether it\u2019s to grow your traffic, sell a product, get more opt-ins, or whatever else you\u2019ve decided your primary goal happens to be.<\/p>\n<p style=\"text-align: justify;\">Each piece of content you create should also somehow support that particular goal. For example, if your main goal is to promote your knitting patterns membership website, you probably wouldn\u2019t want to create content on jewelry making. (Unless you have a secondary jewelry-making product you can promote.)<\/p>\n<p style=\"text-align: justify;\">Don\u2019t create content simply because you think it will bring traffic to your website unless traffic is your ultimate goal.<\/p>\n<p style=\"text-align: justify;\">Bloggers get so caught up in the ongoing process of creating quality content for their site, that they tend to forget about some of the key factors that make a blog successful.<\/p>\n<p>Now, if you want to <strong>grow your subscriber list, increase engagement and get free traffic on autopilot<\/strong> there is a tool for that&#8230;<\/p>\n<p>You can turn your blog posts and pages into irresistible lead magnets by using a post to PDF creator on steroids called <a href=\"http:\/\/promotelabs.link\/MagneticPostGopher\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">PostGopher<\/span><\/span><\/a>.<\/p>\n<p>That single tool will create dedicated readers that return to your blog on a regular basis&#8230; These are the people who regularly read and share your content with their friends, their own site visitors and across their social networks.<\/p>\n<p>Engaged subscribers and returning visitors = inspiration, traffic and revenue potential and YES they are critical.<\/p>\n<p>However, unfortunately, far too many bloggers either ignore the value of these readers or simply lack the time, resources or technical abilities to build up their numbers. But the truth is, the more casual visitors you can get to opt-in and become subscribers the wider your reach will become and the more successful you&#8217;ll become as a blogger.<\/p>\n<p>All content should directly support your main goal, so keep that in mind.\u00a0If you want to learn some of the best ways to create content that is not only interesting, but helps you to achieve your business goals, check out our post <span style=\"color: #0000ff;\">&#8220;<span style=\"text-decoration: underline;\"><a href=\"https:\/\/promotelabs.com\/blog\/write-blog-content-that-sells\/\">How To Write Blog Content That Sells<\/a><\/span>&#8220;<\/span><\/p>\n<p style=\"text-align: justify;\">Now, if you\u2019re struggling to think of topics, you can browse other similar sites in your niche, as well as social media websites, to see what is currently popular.<\/p>\n<p style=\"text-align: justify;\">Pinterest is a great place to find out what\u2019s currently trending in your niche, because you can take a look at the popular section as well as seeing which articles have been re-pinned the most.<\/p>\n<p style=\"text-align: justify;\">Looking at other sites in your niche will also help you with the next topic we will discuss, which is creating content without having to write something unique every single time.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/streamline.png\" alt=\"streamline basics to blogging\" width=\"998\" height=\"194\" \/><\/p>\n<h1 style=\"text-align: justify;\">Streamline Content Creation<\/h1>\n<p style=\"text-align: justify;\">Content creation can be incredibly expensive and\/or time consuming if you create 100% unique content all the time. The trouble is, you really need unique content if you hope to rank well in the search engines.<\/p>\n<p style=\"text-align: justify;\">But there\u2019s good news. You can actually turn other people\u2019s content into unique content without plagiarism, without spinning, without theft, and without a lot of time involved.<\/p>\n<p style=\"text-align: justify;\">The answer is curating content, and there are a number of ways to do this&#8230;<\/p>\n<p style=\"text-align: justify;\">Let\u2019s take a look at a few ways you can benefit from other people\u2019s content.<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong>Roundups<\/strong> \u2013 Create lists of related posts from other websites. For example, you could make a post called \u201cThe Top 10 Ways to Save Money on Plane Tickets\u201d. Then you\u2019d link to ten different articles on the topic on different websites.<\/li>\n<li><strong>Lists <\/strong>\u2013 This type of post is easy, because all you have to do is think of several similar things on a particular topic and list them. For example, \u201c10 Essential Lures for Bass Fishing.\u201d<\/li>\n<li><strong>Videos<\/strong> \u2013 You can embed a YouTube video into a page on your website and give a short description of the video. Your description is unique content, but you don\u2019t have to create any actual content yourself other than the description or summary of the video.<\/li>\n<li><strong>Single Article Curation<\/strong> \u2013 Link to a single post on another website with a short description.<\/li>\n<li><strong>FAQ Posts<\/strong> \u2013 Create a list of frequently asked questions on a specific topic and link to articles that answer each one.<\/li>\n<li><strong>People to Follow <\/strong>\u2013 Create a list of blogs, websites, YouTube channels, social media profiles, etc. in your niche.<\/li>\n<li><strong>Comparisons <\/strong>\u2013 Create lists of multiple similar items and compare and contrast the items. For example, \u201cWhich Brand of Painter\u2019s Tape Works Best?\u201d<\/li>\n<li><strong>Profile Posts<\/strong> \u2013 Write a quick profile about someone who is important in your niche and then link to a more in-depth article about the person.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">These are a few ideas of the types of posts you can make without creating a ton of original content yourself.<\/p>\n<p style=\"text-align: justify;\">If you want to discover more tips, tricks, and tactics for generating curated content then download our free report &#8220;Ten Content Curation Best Practices&#8221; to learn more about how to really be a profitable blogger\u2026<\/p>\n<div class=\"postgopher-button\" data-pid=\"12936\" data-effect=\"slide\" data-effect-repeat=\"30\" data-scname=\"Content Curation Post\">Click Here to Download Your Free Report<\/div>\n<p style=\"text-align: justify;\">Don\u2019t forget about private label rights (PLR) content. Private label rights content is written by someone else and the rights are sold to individuals for use on their websites or other projects.<\/p>\n<p style=\"text-align: justify;\">PLR content should NOT be used as-is. This may have worked at one point, but Google and other search engines are much wiser now. There simply is no room for untouched PLR.<\/p>\n<p style=\"text-align: justify;\">The same holds true for \u201cspun\u201d content, where the same content is spun into multiple versions using software that substitutes words and phrases in the article for similar ones. Google can spot spun content easily, and there\u2019s a good chance your site will get penalized if you use it.<\/p>\n<p style=\"text-align: justify;\">Instead, you can use PLR content as a basis for your articles, combining multiple PLR articles into a single article, or perhaps splitting a single PLR article into multiple articles by expanding on several topics within the article, each in its own new article.<\/p>\n<p style=\"text-align: justify;\">You don\u2019t want to use PLR content as it is, but that doesn\u2019t mean you can\u2019t use it to generate ideas. Just turn your PLR into something totally new by putting your unique spin on it.<\/p>\n<h1 style=\"text-align: justify;\">Other Media Types<\/h1>\n<p style=\"text-align: justify;\">Don\u2019t forget that articles are not the only type of content you can create. There are other media types that will help attract traffic to your site, too.<\/p>\n<p style=\"text-align: justify;\">Remember that images and video are much easier and more popular to share than written content, so it\u2019s a great idea to include those media types on your site. It\u2019s much easier for visual content like pictures and videos to go viral, and ultimately viral content is key, because it draws more traffic in than content that is not so shareable.<\/p>\n<p style=\"text-align: justify;\">If you don\u2019t know how to create your own quality images and videos, you can easily use OPC (other people\u2019s content) to draw this type of traffic. As we looked at earlier, you can use OPC in your own posts by simply embedding their content or linking to it. This will increase the sharability of your own content.<\/p>\n<p style=\"text-align: justify;\"><strong>Here are some different ideas for other media types you might want to use:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Infographics (stats, charts, etc.)<\/li>\n<li>Picture collages<\/li>\n<li>Memes (pictures with funny sayings)<\/li>\n<li>Inspirational images (pictures with inspirational quotes)<\/li>\n<li>Videos<\/li>\n<li>Audio<\/li>\n<li>PDFs<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">In Summary<\/h2>\n<p style=\"text-align: justify;\">Content is undoubtedly critical for any website. Without content, you\u2019re just not going to get the kind of traffic you\u2019re hoping for. Content is the backbone, the very foundation, of the internet.<\/p>\n<p style=\"text-align: justify;\">As you\u2019ve seen, you don\u2019t have to spend a lot of time or money creating content. Having a solid editorial plan, combined with content curation, makes creating great content a breeze.<\/p>\n<p style=\"text-align: justify;\">Remember:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Always remember your primary goal when creating content<\/li>\n<li>Always create content people will want to share<\/li>\n<li>Combine other forms of media with written content<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">By keeping these things in mind, you will start getting more traffic, because you\u2019ll be creating content people will want to share.<\/p>\n<p style=\"text-align: justify;\">Plus, by using OPC (other people\u2019s content), you will be able to focus on content that\u2019s already gone viral, making it more likely that your own content will be shared wide.<\/p>\n<p style=\"text-align: justify;\">Best of luck with your content creation efforts!<\/p>\n<p style=\"text-align: justify;\">If you would like to get the ABSOLUTE MOST out of the content that you have already created &#8211; then don&#8217;t forget to check out <span style=\"color: #0000ff;\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/promotelabs.link\/MagneticPostGopher\" target=\"_blank\" rel=\"noopener\">PostGopher<\/a><\/span>!<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/06\/PostGopher-Email-Header.png\" alt=\"\" width=\"600\" height=\"180\" \/><a href=\"http:\/\/promotelabs.link\/MagneticPostGopher\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Click Here To Learn More<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As far as the basics to blogging, we\u2019re going to focus on content marketing,\u00a0specifically, we will focus on content marketing using SEO, social, and viral marketing, and using that content to drive traffic and sales. Think of content like a magnet. A big powerful magnet. Every piece of content you create is going to attract [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26566,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1576],"tags":[1481,1480,1479,1382],"class_list":["post-13193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-category","tag-blogging-hacks","tag-post-gopher","tag-postgopher","tag-write-blog-content","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Learn The Basics To Blogging Like A Pro | PromoteLabs Blog<\/title>\n<meta name=\"description\" content=\"Learn tips on content marketing and the basics to blogging then you will be keeping up with the pros in no time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn The Basics To Blogging Like A Pro | PromoteLabs Blog\" \/>\n<meta property=\"og:description\" content=\"Learn tips on content marketing and the basics to blogging then you will be keeping up with the pros in no time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoteLabs Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/simonhodgkinsonpage\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-20T22:02:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-19T05:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"822\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Hodgkinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/SimonHodgkinson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Hodgkinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/\"},\"author\":{\"name\":\"Simon Hodgkinson\",\"@id\":\"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645\"},\"headline\":\"Learn The Basics To Blogging Like A Pro\",\"datePublished\":\"2017-06-20T22:02:38+00:00\",\"dateModified\":\"2022-04-19T05:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/\"},\"wordCount\":2521,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg\",\"keywords\":[\"Blogging Hacks\",\"Post Gopher\",\"PostGopher\",\"Write Blog Content\"],\"articleSection\":[\"Blog Category\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/\",\"url\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/\",\"name\":\"Learn The Basics To Blogging Like A Pro | PromoteLabs Blog\",\"isPartOf\":{\"@id\":\"https:\/\/promotelabs.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg\",\"datePublished\":\"2017-06-20T22:02:38+00:00\",\"dateModified\":\"2022-04-19T05:03:15+00:00\",\"author\":{\"@id\":\"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645\"},\"description\":\"Learn tips on content marketing and the basics to blogging then you will be keeping up with the pros in no time.\",\"breadcrumb\":{\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#primaryimage\",\"url\":\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg\",\"contentUrl\":\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg\",\"width\":1200,\"height\":822,\"caption\":\"Learn The Basics To Blogging Like A Pro\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/promotelabs.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Learn The Basics To Blogging Like A Pro\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/promotelabs.com\/blog\/#website\",\"url\":\"https:\/\/promotelabs.com\/blog\/\",\"name\":\"PromoteLabs Blog\",\"description\":\"The Art &amp; Science of Better Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/promotelabs.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645\",\"name\":\"Simon Hodgkinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g\",\"caption\":\"Simon Hodgkinson\"},\"description\":\"Simon Hodgkinson is a best-selling author, copywriter and conversion optimization consultant. Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.\",\"sameAs\":[\"https:\/\/promotelabs.com\/blog\/author\/simonhodgkinson\/\",\"https:\/\/www.facebook.com\/simonhodgkinsonpage\",\"https:\/\/www.linkedin.com\/in\/hodgkinsonpublishing\",\"https:\/\/uk.pinterest.com\/digiwebrocket\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/SimonHodgkinson\"],\"url\":\"https:\/\/promotelabs.com\/blog\/author\/simonhodgkinson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Learn The Basics To Blogging Like A Pro | PromoteLabs Blog","description":"Learn tips on content marketing and the basics to blogging then you will be keeping up with the pros in no time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/","og_locale":"en_US","og_type":"article","og_title":"Learn The Basics To Blogging Like A Pro | PromoteLabs Blog","og_description":"Learn tips on content marketing and the basics to blogging then you will be keeping up with the pros in no time.","og_url":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/","og_site_name":"PromoteLabs Blog","article_author":"https:\/\/www.facebook.com\/simonhodgkinsonpage","article_published_time":"2017-06-20T22:02:38+00:00","article_modified_time":"2022-04-19T05:03:15+00:00","og_image":[{"width":1200,"height":822,"url":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg","type":"image\/jpeg"}],"author":"Simon Hodgkinson","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/SimonHodgkinson","twitter_misc":{"Written by":"Simon Hodgkinson","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#article","isPartOf":{"@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/"},"author":{"name":"Simon Hodgkinson","@id":"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645"},"headline":"Learn The Basics To Blogging Like A Pro","datePublished":"2017-06-20T22:02:38+00:00","dateModified":"2022-04-19T05:03:15+00:00","mainEntityOfPage":{"@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/"},"wordCount":2521,"commentCount":0,"image":{"@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#primaryimage"},"thumbnailUrl":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg","keywords":["Blogging Hacks","Post Gopher","PostGopher","Write Blog Content"],"articleSection":["Blog Category"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/","url":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/","name":"Learn The Basics To Blogging Like A Pro | PromoteLabs Blog","isPartOf":{"@id":"https:\/\/promotelabs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#primaryimage"},"image":{"@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#primaryimage"},"thumbnailUrl":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg","datePublished":"2017-06-20T22:02:38+00:00","dateModified":"2022-04-19T05:03:15+00:00","author":{"@id":"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645"},"description":"Learn tips on content marketing and the basics to blogging then you will be keeping up with the pros in no time.","breadcrumb":{"@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promotelabs.com\/blog\/basics-to-blogging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#primaryimage","url":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg","contentUrl":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/06\/Learn-The-Basics-To-Blogging-Like-A-Pro.jpg","width":1200,"height":822,"caption":"Learn The Basics To Blogging Like A Pro"},{"@type":"BreadcrumbList","@id":"https:\/\/promotelabs.com\/blog\/basics-to-blogging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promotelabs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Learn The Basics To Blogging Like A Pro"}]},{"@type":"WebSite","@id":"https:\/\/promotelabs.com\/blog\/#website","url":"https:\/\/promotelabs.com\/blog\/","name":"PromoteLabs Blog","description":"The Art &amp; Science of Better Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promotelabs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645","name":"Simon Hodgkinson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g","caption":"Simon Hodgkinson"},"description":"Simon Hodgkinson is a best-selling author, copywriter and conversion optimization consultant. Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.","sameAs":["https:\/\/promotelabs.com\/blog\/author\/simonhodgkinson\/","https:\/\/www.facebook.com\/simonhodgkinsonpage","https:\/\/www.linkedin.com\/in\/hodgkinsonpublishing","https:\/\/uk.pinterest.com\/digiwebrocket\/","https:\/\/x.com\/https:\/\/twitter.com\/SimonHodgkinson"],"url":"https:\/\/promotelabs.com\/blog\/author\/simonhodgkinson\/"}]}},"_links":{"self":[{"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/posts\/13193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/comments?post=13193"}],"version-history":[{"count":0,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/posts\/13193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/media\/26566"}],"wp:attachment":[{"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/media?parent=13193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/categories?post=13193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/tags?post=13193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}