{"id":13450,"date":"2017-07-06T21:39:40","date_gmt":"2017-07-07T01:39:40","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=13450"},"modified":"2017-07-06T21:40:31","modified_gmt":"2017-07-07T01:40:31","slug":"effective-lead-magnets","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/effective-lead-magnets\/","title":{"rendered":"The Secret Ingredients For Creating Highly Effective Lead Magnets"},"content":{"rendered":"

If you\u2019ve created a few lead magnets in your time, then you know how easy it is to create a dud… Let’s not create duds.<\/strong> <\/em><\/span><\/p>\n

Often you get all excited creating your lead magnet because you\u2019re imagining it will attract prospects like crazy. But instead, it causes about as much excitement as a sale on sand in the desert.<\/p>\n

So let\u2019s not let that happen to you.<\/em>\u00a0A good lead magnet has two jobs:<\/strong><\/p>\n

    \n
  1. It needs to be attractive enough to get prospect customers to join your mailing list.<\/li>\n
  2. It needs to turn these new subscribers into cash-paying customers.<\/li>\n<\/ol>\n

    If you want to start creating highly effective lead magnets that are text-based and get great results, then you\u2019ll want to take a look at the following ingredients your lead magnets ought to include\u2026<\/p>\n

    \"\"It\u2019s Something People Want<\/h2>\n

    Seems a little bit obvious, right? But the truth is, a lot of people create lead magnets that they THINK<\/span> their audience would want\u2026 but they never do the research<\/strong> to find out if it\u2019s something their audience really is interested.<\/p>\n

    So here\u2019s what you need to do\u2026<\/strong><\/em><\/p>\n

    Find out what topics people are ALREADY<\/span> eagerly buying in your niche. Because if you offer a free, enticing lead magnet on the same topic, then you can bet people will eagerly swap their email address for access to this hot product.<\/p>\n

    So how do you figure out what people are already buying? It\u2019s pretty simple, really. Just visit marketplaces<\/strong> like ClickBank.com, JVZoo.com, and Amazon.com. Then search for your niche keywords and take note of the hottest-selling products in your market. Your goal is to then create something on the same topic that\u2019s even better than the current solutions on the market.<\/p>\n

    Here\u2019s the next ingredient your lead magnet out to include\u2026<\/strong><\/em><\/p>\n

    \"EffectiveIt\u2019s Valuable<\/h2>\n

    Sure, you\u2019re offering your lead magnet for free. But that doesn\u2019t mean it should be worth $0. On the contrary, your lead magnet should be something valuable. It should be something that you could easily charge for, and your audience would happily buy. You want to make your prospects realize they\u2019re getting a lot of value when they read your lead magnet.<\/p>\n

    Next\u2026<\/strong><\/em><\/p>\n

    \"EffectiveIt\u2019s Engaging<\/h2>\n

    Now there are two components to this factor:<\/strong><\/p>\n

    #1\u00a0<\/strong><\/span>\u00a0you need an attention-getting title to attract prospects.<\/strong> Generally, this is a benefit-driven and\/or curiosity-arousing title. For example: \u201cThe #1 Secret For Creating Million-Dollar Sales Letters.<\/em>\u201d<\/p>\n

    #2\u00a0<\/strong><\/span>\u00a0you need to be sure the content itself is engaging to keep them hooked and reading right through to the very end. Think \u201cedutainment<\/strong>,\u201d where you educate prospect while entertaining them.<\/p>\n

    [su_note note_color=”#e8f6e7″ text_color=”#030303″ radius=”0″]Here are a few tips for creating engaging content:<\/strong><\/p>\n