{"id":13486,"date":"2017-07-07T18:01:58","date_gmt":"2017-07-07T22:01:58","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=13486"},"modified":"2017-07-10T22:26:52","modified_gmt":"2017-07-11T02:26:52","slug":"building-a-mailing-list","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/","title":{"rendered":"A Crash Course In Building a Mailing List"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><span style=\"color: #008000;\"><em>You\u2019re a savvy blogger, so you know you need to build an email list. After all, even if all your traffic from social media, the search engines, and other sources dried up tomorrow, you\u2019d still be okay as long as you had your mailing list.<\/em><\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">But maybe you haven\u2019t really started building your list, yet? The whole process might just seem a tad tedious or even overwhelming. If any of this sounds familiar, then you\u2019re reading the right post. That\u2019s because you\u2019re about to get a crash-course in building a mailing list.<\/p>\n<p style=\"text-align: justify;\">And if you\u2019re already building a list\u2026 great! Along the way you\u2019ll get some tips and tricks for building your list faster and creating a more responsive list.<\/p>\n<p style=\"text-align: justify;\"><em><strong>So let\u2019s take a look at the pieces and parts you need to build your mailing list\u2026<\/strong><\/em><\/p>\n<h2 style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13495\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/07\/autoresponder-email-marketing-150x150.jpg\" alt=\"building a mailing list\" width=\"150\" height=\"150\" \/>Autoresponder<\/strong><\/h2>\n<p style=\"text-align: justify;\">First things first \u2013 you need to research autoresponders (email service providers) to find out which ones are a good fit for you.<\/p>\n<p style=\"text-align: justify;\">Now if you search for \u201cautoresponder\u201d in Google, you\u2019ll quickly discover that there are a whole lot of options out there \u2013 and some of them aren\u2019t very good. You can save yourself a whole lot of time and money by checking out our autoresponder reviews here: <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a href=\"https:\/\/promotelabs.com\/blog\/email-marketing-software\/\">Top 5 Email Marketing Software | Compared &amp; Reviewed<\/a><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><em><strong><span style=\"color: #333333;\">Once you get your autoresponder in place, then you need this next piece\u2026<\/span><\/strong><\/em><\/p>\n<h2 style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-13497\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/07\/autoresponder-marketing-150x150.jpg\" alt=\"building a mailing list\" width=\"150\" height=\"150\" \/>Follow-Up Messages<\/strong><\/h2>\n<p style=\"text-align: justify;\">You don\u2019t want people joining your autoresponder and then experiencing radio silence. If you don\u2019t send anything to your new subscribers on a regular basis, they\u2019re going to forget about you. Then when you do get around to sending an email, you\u2019ll have whole lot of people who won\u2019t even bother opening your email. And worse yet, some of them will unsubscribe or even hit the \u201cspam\u201d button if they don\u2019t really recognize your name.<\/p>\n<p style=\"text-align: justify;\">So what you need to do is upload a set of anywhere from five to twelve (or more) evergreen messages that your subscribers will start receiving just as soon as they join your list.<\/p>\n<p style=\"text-align: justify;\"><strong>Keep these tips in mind:<\/strong>[su_list icon=&#8221;icon: arrow-right&#8221; icon_color=&#8221;#2ca749&#8243; class=&#8221;ktets&#8221;]<\/p>\n<ul style=\"text-align: justify;\">\n<li>These emails should be highly relevant to the lead magnet. Your subscribers joined your list to get a lead magnet, so make sure your emails reflect the same sort of content to keep people engaged.<\/li>\n<li>Offer some of your best content. Part of your goal here is to build a good relationship with your new prospects. So offer them useful and valuable information so that they form a good impression of you, and that they being to know, like and trust you.<\/li>\n<li>Promote something on the backend. Initially this may be the same product that you\u2019re promoting from within your lead magnet. Later on in your email series you may elect to promote other related and targeted offers.[\/su_list]<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em><strong>Here\u2019s the next ingredient in the secret sauce\u2026<\/strong><\/em><\/p>\n<h2 style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13499\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/07\/create-lead-magnet-icon2.jpg\" alt=\"tricks for building your list faster \" width=\"128\" height=\"128\" \/>Lead Magnets<\/strong><\/h2>\n<p style=\"text-align: justify;\">There\u2019s no use snapping a mailing list platform into place if you don\u2019t have a juicy bit of \u201cbait\u201d (AKA a lead magnet) to entice prospects to join your list. And indeed, you should have multiple lead magnets that will appeal to different subsets of your population. That\u2019s because multiple lead magnets builds your list more quickly, it gives you more opportunities to sell products on the backend, and it lets you separate your list into highly targeted (and profitable!) segments.<\/p>\n<p style=\"text-align: justify;\">So the point is, you need to create as many lead magnets as you. These free products should be:[su_list icon=&#8221;icon: arrow-right&#8221; icon_color=&#8221;#2ca749&#8243; class=&#8221;ktets&#8221;]<\/p>\n<ul style=\"text-align: justify;\">\n<li>Highly desirable to your target market.<\/li>\n<li>Relevant to what you\u2019re selling on the backend.<\/li>\n<li>Directly related to whatever it is the prospect is looking at on your site right now.<\/li>\n<li>Attention-getting and engaging.[\/su_list]<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em><strong>And the final piece\u2026<\/strong><\/em><\/p>\n<h2 style=\"text-align: justify;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13500 size-thumbnail\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/07\/lead-page-email-marketing-150x150.jpg\" alt=\"tricks for building your list faster \" width=\"150\" height=\"150\" \/>Lead Pages<\/strong><\/h2>\n<p style=\"text-align: justify;\">Once you have everything else in place, then you need to create a lead page. This is a short page of sales copy with an opt-in form. Your sales copy may include:[su_list icon=&#8221;icon: arrow-right&#8221; icon_color=&#8221;#2ca749&#8243; class=&#8221;ktets&#8221;]<\/p>\n<ul style=\"text-align: justify;\">\n<li>A benefit-driven, curiosity-arousing headline that\u2019s designed to grab your prospect\u2019s attention.<\/li>\n<li>A short opening statement or two that tells your prospect what you\u2019re offering and to whom.<\/li>\n<li>A bulleted list of benefits that gets prospects excited about your lead magnet and wanting to join your mailing list.<\/li>\n<li>A call to action alongside your opt-in form.[\/su_list]<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><em>Now at this point a lot of bloggers start thinking\u2026<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Whew! That\u2019s a lot of work. <span style=\"color: #008000;\">Is there an easier way?<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\">You\u2019re right, it is a lot of work. And the hardest part is creating all of those lead magnets, which can take days to create just one. If you outsource this task, you need to be ready to invest hundreds or even thousands of dollars into each product. And if you\u2019re just getting started, that may be more money than you have on hand right now.<\/p>\n<p style=\"text-align: justify;\"><em>So is there an easier way?<\/em><\/p>\n<p style=\"text-align: justify;\">You bet there is. It\u2019s a little WordPress plugin called <a href=\"http:\/\/promotelabs.link\/postgopher-build\" target=\"_blank\" rel=\"noopener noreferrer\">PostGopher<\/a>. This nifty tool automatically turns your blog pages and posts into lead magnets, converts them into PDFs, generates the opt-in page for you, and then delivers the lead magnet to your new subscriber.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12982 size-full\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2017\/05\/PostGopher-LargeLogo.png\" alt=\"\" width=\"698\" height=\"270\" \/>[su_button url=&#8221;http:\/\/promotelabs.link\/postgopher-build&#8221; target=&#8221;blank&#8221; style=&#8221;flat&#8221; background=&#8221;#291214&#8243; color=&#8221;#fefeff&#8221; size=&#8221;16&#8243; wide=&#8221;yes&#8221; center=&#8221;yes&#8221; radius=&#8221;0&#8243;]<span style=\"text-decoration: underline;\">Click Here To Learn More<\/span>[\/su_button]<\/p>\n<p style=\"text-align: justify;\"><em>Think about that for a moment\u2026<\/em><\/p>\n<p style=\"text-align: justify;\">No more blowing a hole in your budget or spending days and weeks creating lead magnets. No more fussing with lead pages, because Post Gopher generates an opt-in popup for you.\u00a0 And you don\u2019t even have to format or convert your posts, because Post Gopher does all the heavy lifting for you!<\/p>\n<p style=\"text-align: justify;\">Simply put, this is the fastest and easiest way to create all the lead magnets you need.<\/p>\n<p style=\"text-align: justify;\">Check it out here: <span style=\"text-decoration: underline; color: #0000ff;\"><a href=\"http:\/\/promotelabs.link\/postgopher-build\" target=\"_blank\" rel=\"noopener\">www.postgopher.com<\/a><\/span><\/p>\n<p style=\"text-align: justify;\">\u00a0<em><strong>You can also learn more about the different ways to create lead magnets, and how Post Gopher makes it easy by reading this post: \u00a0<\/strong><\/em><em><strong>\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a href=\"https:\/\/promotelabs.com\/blog\/easy-way-create-lead-magnets\/\">The Unbelievably Easy Way to Create Lead Magnets<br \/>\n<\/a><\/span><\/span><br \/>\n<\/strong><\/em><strong>Or just click the button below to download your very own PDF report!<\/strong><\/p>\n<div><div class=\"postgopher-button\" data-pid=\"13301\" data-effect=\"slide\" data-effect-repeat=\"30\" data-scname=\"Click Here to Download Your Guide To Creating Easy and Effective Lead Magnets\">Click Here to Download Your Guide To Creating Easy and Effective Lead Magnets<\/div><\/div>\n<p><\/p>\n<p style=\"text-align: justify;\"><strong>So go ahead and visit the links above now<\/strong> \u2013 because the sooner you do, the sooner you can turn all your best posts into highly attractive and profitable lead magnets that drive traffic and sales!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re a savvy blogger, so you know you need to build an email list. After all, even if all your traffic from social media, the search engines, and other sources dried up tomorrow, you\u2019d still be okay as long as you had your mailing list. But maybe you haven\u2019t really started building your list, yet? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[1383],"tags":[1480,1479],"class_list":["post-13486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-hacks","tag-post-gopher","tag-postgopher","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Crash Course In Building a Mailing List | PromoteLabs Blog<\/title>\n<meta name=\"description\" content=\"You\u2019re about to get a crash-course in building a mailing list.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Crash Course In Building a Mailing List | PromoteLabs Blog\" \/>\n<meta property=\"og:description\" content=\"You\u2019re about to get a crash-course in building a mailing list.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoteLabs Blog\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/simonhodgkinsonpage\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-07T22:01:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-11T02:26:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2018\/03\/email-crash-course.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Simon Hodgkinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/SimonHodgkinson\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simon Hodgkinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/\"},\"author\":{\"name\":\"Simon Hodgkinson\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#\\\/schema\\\/person\\\/7822b975c608c7efa096e194dc4ba645\"},\"headline\":\"A Crash Course In Building a Mailing List\",\"datePublished\":\"2017-07-07T22:01:58+00:00\",\"dateModified\":\"2017-07-11T02:26:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/\"},\"wordCount\":1133,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/email-crash-course.jpg\",\"keywords\":[\"Post Gopher\",\"PostGopher\"],\"articleSection\":[\"Marketing Hacks\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/\",\"url\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/\",\"name\":\"A Crash Course In Building a Mailing List | PromoteLabs Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/email-crash-course.jpg\",\"datePublished\":\"2017-07-07T22:01:58+00:00\",\"dateModified\":\"2017-07-11T02:26:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#\\\/schema\\\/person\\\/7822b975c608c7efa096e194dc4ba645\"},\"description\":\"You\u2019re about to get a crash-course in building a mailing list.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/email-crash-course.jpg\",\"contentUrl\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2018\\\/03\\\/email-crash-course.jpg\",\"width\":1200,\"height\":600,\"caption\":\"Building a Mailing List Crash Course\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/building-a-mailing-list\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Crash Course In Building a Mailing List\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/\",\"name\":\"PromoteLabs Blog\",\"description\":\"The Art &amp; Science of Better Marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#\\\/schema\\\/person\\\/7822b975c608c7efa096e194dc4ba645\",\"name\":\"Simon Hodgkinson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g\",\"caption\":\"Simon Hodgkinson\"},\"description\":\"Simon Hodgkinson is a best-selling author, copywriter and conversion optimization consultant. Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.\",\"sameAs\":[\"https:\\\/\\\/promotelabs.com\\\/blog\\\/author\\\/simonhodgkinson\\\/\",\"https:\\\/\\\/www.facebook.com\\\/simonhodgkinsonpage\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/hodgkinsonpublishing\",\"https:\\\/\\\/uk.pinterest.com\\\/digiwebrocket\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/SimonHodgkinson\"],\"url\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/author\\\/simonhodgkinson\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A Crash Course In Building a Mailing List | PromoteLabs Blog","description":"You\u2019re about to get a crash-course in building a mailing list.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/","og_locale":"en_US","og_type":"article","og_title":"A Crash Course In Building a Mailing List | PromoteLabs Blog","og_description":"You\u2019re about to get a crash-course in building a mailing list.","og_url":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/","og_site_name":"PromoteLabs Blog","article_author":"https:\/\/www.facebook.com\/simonhodgkinsonpage","article_published_time":"2017-07-07T22:01:58+00:00","article_modified_time":"2017-07-11T02:26:52+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2018\/03\/email-crash-course.jpg","type":"image\/jpeg"}],"author":"Simon Hodgkinson","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/SimonHodgkinson","twitter_misc":{"Written by":"Simon Hodgkinson","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/#article","isPartOf":{"@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/"},"author":{"name":"Simon Hodgkinson","@id":"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645"},"headline":"A Crash Course In Building a Mailing List","datePublished":"2017-07-07T22:01:58+00:00","dateModified":"2017-07-11T02:26:52+00:00","mainEntityOfPage":{"@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/"},"wordCount":1133,"commentCount":0,"image":{"@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/#primaryimage"},"thumbnailUrl":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2018\/03\/email-crash-course.jpg","keywords":["Post Gopher","PostGopher"],"articleSection":["Marketing Hacks"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/","url":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/","name":"A Crash Course In Building a Mailing List | PromoteLabs Blog","isPartOf":{"@id":"https:\/\/promotelabs.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/#primaryimage"},"image":{"@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/#primaryimage"},"thumbnailUrl":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2018\/03\/email-crash-course.jpg","datePublished":"2017-07-07T22:01:58+00:00","dateModified":"2017-07-11T02:26:52+00:00","author":{"@id":"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645"},"description":"You\u2019re about to get a crash-course in building a mailing list.","breadcrumb":{"@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/#primaryimage","url":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2018\/03\/email-crash-course.jpg","contentUrl":"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2018\/03\/email-crash-course.jpg","width":1200,"height":600,"caption":"Building a Mailing List Crash Course"},{"@type":"BreadcrumbList","@id":"https:\/\/promotelabs.com\/blog\/building-a-mailing-list\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/promotelabs.com\/blog\/"},{"@type":"ListItem","position":2,"name":"A Crash Course In Building a Mailing List"}]},{"@type":"WebSite","@id":"https:\/\/promotelabs.com\/blog\/#website","url":"https:\/\/promotelabs.com\/blog\/","name":"PromoteLabs Blog","description":"The Art &amp; Science of Better Marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/promotelabs.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/promotelabs.com\/blog\/#\/schema\/person\/7822b975c608c7efa096e194dc4ba645","name":"Simon Hodgkinson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/282949872617aa439748614fa32ccfb4baac7680bf7b29354d43258d4fff81d5?s=96&d=mm&r=g","caption":"Simon Hodgkinson"},"description":"Simon Hodgkinson is a best-selling author, copywriter and conversion optimization consultant. Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.","sameAs":["https:\/\/promotelabs.com\/blog\/author\/simonhodgkinson\/","https:\/\/www.facebook.com\/simonhodgkinsonpage","https:\/\/www.linkedin.com\/in\/hodgkinsonpublishing","https:\/\/uk.pinterest.com\/digiwebrocket\/","https:\/\/x.com\/https:\/\/twitter.com\/SimonHodgkinson"],"url":"https:\/\/promotelabs.com\/blog\/author\/simonhodgkinson\/"}]}},"_links":{"self":[{"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/posts\/13486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/comments?post=13486"}],"version-history":[{"count":0,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/posts\/13486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/media\/13493"}],"wp:attachment":[{"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/media?parent=13486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/categories?post=13486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promotelabs.com\/blog\/wp-json\/wp\/v2\/tags?post=13486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}