{"id":13743,"date":"2017-07-26T02:31:47","date_gmt":"2017-07-26T06:31:47","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=13743"},"modified":"2017-07-26T02:45:00","modified_gmt":"2017-07-26T06:45:00","slug":"product-safe-thieves","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/product-safe-thieves\/","title":{"rendered":"Is Your Product Safe from Thieves?"},"content":{"rendered":"

Do you ever think… “Is my p<\/strong><\/span>roduct safe from thieves?” If you don’t, you should.<\/strong><\/p>\n

Honestly, what is the biggest threat to your digital product business? Well, first of all… it’s\u00a0not your competition<\/strong>, they aren’t stealing from you because all you need is a little savvy marketing to set yourself apart and grab a bigger market share than them. A good USP (unique selling proposition) and solid branding can go a long way in developing \u201ctop of mind\u201d awareness in your niche and boosting sales.<\/p>\n

The biggest threat to your business is not lack of tech experience<\/strong> either, because there are plenty of tools out there that cater to business owners with various skill levels and experience. Even a complete technophobe can do a lot of highly technical tasks simply by using the user-friendly tools available. And if all else fails, you can certainly hire someone to take care of all your tech tasks.<\/p>\n

The biggest threat isn\u2019t even poor sales<\/strong>, because there are ways to fix that problem. You can do your market research. You can craft better sales copy. You can even test and track all your sales letters and ad campaigns to be sure you optimize your profits.<\/p>\n

So what\u2019s the biggest threat? The answer: theft<\/span>. So, yes ask yourself if your product is safe because it probably is not.<\/strong><\/p>\n

The reason this is such a big threat is because digital-product theft comes in many forms.\"Thief<\/p>\n

Consider the following three forms of theft<\/span><\/strong><\/h2>\n

\u00a0[su_note note_color=”#e8f6e7″ text_color=”#030303″ radius=”0″]
\nSerial Refunders<\/strong><\/em><\/span>.<\/p>\n

These are the \u201ccustomers\u201d (and I use that term lightly) who buy your product with the full intention of asking for a refund\u2026 and then continuing to use the product. So in essence, they initially access your product completely legally following a sale. But once they ask for a refund with the full intention of continuing to use the product, then they\u2019ve crossed the line from \u201ccustomer\u201d to thief.<\/p>\n

Share Thieves.<\/strong><\/em><\/span><\/p>\n

People who illegally accesses and\/or share download page links<\/em><\/strong>.<\/p>\n

This thief comes in three flavors (some of which may overlap):<\/p>\n

    \n
  1. The thief who \u201chacks\u201d your download page link<\/strong>, or perhaps simply guesses it, and then has access to your product.<\/li>\n<\/ol>\n
      \n
    1. The thief who legally (via a purchase) or illegally (via hacking\/guessing) accesses your download page, and then shares the download link<\/strong> with others.<\/li>\n<\/ol>\n
        \n
      1. The thief who shares a download link that was shared by someone else<\/strong>. This person isn\u2019t the original thief. Instead, they see your download link posted on a black hat forum group, and they pass it along to other groups and forums.<\/li>\n<\/ol>\n

        Taking a good look at your traffic logs will uncover this thief, as you\u2019ll see more traffic than you have actual customers. And unprotected download\/delivery pages leave you wide open to this sort of theft and abuse.<\/p>\n

        Direct Thieves.<\/strong><\/em><\/span><\/p>\n

        People who share\/pirate products<\/em><\/strong>. Rather than sharing the delivery page, these folks share the product directly.<\/strong> Again, the people who do this may have accessed the product initially either legally (through making a purchase, with or without refunding), or illegally (by hacking or guessing the download page, or by simply sharing a product that someone else gave to them.<\/p>\n

        In some cases, a person who receives the product may not even necessarily know they\u2019ve received a stolen\/pirated product. Obviously, those who are members of black hat groups are fully aware that any products they receive are stolen. However, sometimes a friend \u201cinnocently\u201d passes a product along to another friend. The end result is the same \u2013 it\u2019s theft, even if the participating parties don\u2019t view it that way.<\/p>\n

        [\/su_note]<\/p>\n

        So How Do Your Protect Yourself?<\/strong><\/h2>\n

        This is where you need to walk a fine line between protecting your content, while also making it relatively easy for your real customers to access the content that they\u2019ve paid for.<\/p>\n

        For example<\/strong>, let\u2019s suppose you lock your ebooks down so tight that they can only be accessed by paying customers with usernames and passwords. Now in order to make a system like this work, your customers would need to be online in order to access their product. But not everyone has access to the internet every time they want to read your ebook.<\/p>\n

        Case in point:<\/strong> airline passengers who\u2019re reading your ebook from a device that\u2019s switched into \u201cairplane mode.\u201d<\/p>\n

        Well you know what? That kind of set up is going to upset a lot of your legitimate customers. And that may be too big of a price to pay to totally thwart digital thieves. Because what good is totally locked down content if your customers are upset?<\/p>\n

        So, you need to be selective about what sort of protections you put in place.<\/strong><\/em><\/p>\n

        [su_note note_color=”#e8f6e7″ text_color=”#030303″ radius=”0″]<\/p>\n

        Here are a few guidelines:<\/h2>\n

        [su_list icon=”icon: key” icon_color=”#2ca749″ class=”ktets”]<\/p>\n