{"id":18884,"date":"2019-05-25T22:01:32","date_gmt":"2019-05-26T02:01:32","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=18884"},"modified":"2020-07-31T17:07:08","modified_gmt":"2020-07-31T21:07:08","slug":"12-point-email-checklist","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/12-point-email-checklist\/","title":{"rendered":"12 Point Email Checklist"},"content":{"rendered":"

The 12-Point Email Checklist to Use Before You Hit Send<\/h3>\n

 Email marketing is still the most effective way of connecting with your leads, encouraging them, and creating loyal customers. That is why, as a marketer, you will spend a huge amount of resources converting website traffic into email subscribers. That is why the 12-point email checklist is so important.Now, ask yourself “Are your email campaigns that you have spent so much energy, time and money, on the verge of crashing and burning?”<\/em><\/p>\n

 <\/p>\n

They just may be tipping on the verge without you realizing, if you\u2019re not using the following 12-point checklist before you hit send. <\/p>\n

Think of it like this…Your email is like a plane (stay with me here<\/em>).<\/p>\n<\/p>\n

If you use the following \u201cpreflight\u201d checklist before you send it, that email will take flight. And you\u2019ll get the beautiful, profitable results you\u2019ve been planning for.<\/p>\n

Or you can neglect this preflight checklist and watch your email campaign crash and burn like the Hindenburg disaster.<\/p>\n

The choice is yours. So you can put these strategies to work to create awesome results for every email you send\u2026 without crashing!<\/p>\n

12 POINT EMAIL CHECKLIST<\/h1>\n

1.<\/strong><\/p>\n

Do you understand your audience?<\/h2>\n

Don\u2019t even think about drafting an email until you understand as much as possible about your audience. This means you need to do your market research to figure out your audience demographics, wants, needs and fears.This is common sense, right? <\/p>\n

You\u2019re going to approach single men differently than you approach a new mom.<\/p>\n

That\u2019s why you need<\/u> to know your audience, so that you can craft content that really resonates with them.<\/p>\n

\"\"<\/span><\/p>\n

“You\u2019re going to approach single men differently than you approach a new mom.”<\/em><\/p>\n

\"\"<\/span>2.<\/strong><\/p>\n

Are you using a responsive template\/design?<\/h2>\n

Chances are, many of your subscribers are going to view your email from their phones or other device (such as a tablet). You\u2019re going to lose them in a split second if your email doesn\u2019t look good on their device.<\/p>\n<\/p>\n

That\u2019s why you\u2019ll want to be sure to use a responsive design that looks good no matter what your subscriber uses to view your email.<\/p>\n

\"\"<\/span><\/p>\n

“many of your subscribers are going to view your email from their phones or other device”<\/em><\/p>\n

3.<\/strong><\/p>\n

Did you set your goal before you started writing?<\/strong><\/h2>\n

\u200b<\/strong><\/p>\n

Every email you send should have a goal, and you need to decide what this goal is before you write a single word. That way, you can design your content around achieving this particular goal.<\/p>\n

Here are some ideas of goals you might set for an email:<\/strong><\/p>\n