{"id":19254,"date":"2019-08-10T00:56:45","date_gmt":"2019-08-10T04:56:45","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=19254"},"modified":"2020-07-31T17:07:07","modified_gmt":"2020-07-31T21:07:07","slug":"content-campaigns","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/content-campaigns\/","title":{"rendered":"Discover Why Your Content Campaigns Are Flopping"},"content":{"rendered":"<p><strong>Picture this:<\/strong><em>You\u2019re getting ready to send out a piece of content.<\/em><\/p>\n<p>It\u2019s <span style=\"text-transform: uppercase;\">amazing. Engaging. Earth-shattering<\/span>. You feel like it might just <span style=\"text-transform: uppercase;\">rock<\/span> your niche.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"bOOM TO fLOP cONTENT cAMPAIGNS\" width=\"1280\" height=\"800\" title=\"BOOM-CONTENT-CAMPAIGNS-FLOP\" data-id=\"19304\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/08\/BOOM-CONTENT-CAMPAIGNS-FLOP.png\" style=\"width: 100%;\"><\/span><\/p>\n<p>But when you release it to the world, <span style=\"text-transform: uppercase;\"><strong>nothing<\/strong><\/span><strong>&nbsp;happens.<\/strong><\/p>\n<p><strong><em>We\u2019re talking crickets.<\/em><\/strong><strong><em>Tumbleweeds blowing by. No reads, shares, comments or interest&#8230;<\/em><\/strong><\/p>\n<p>And you\u2019re feeling pretty <em>devastated<\/em>. <strong>You worked <u>hard<\/u> <\/strong>on that content. You really thought it was going shake up the niche and get people talking. But it seems like&#8230; <em><strong>your campaign has flopped<\/strong><\/em>.<\/p>\n<p><em><strong>So, nothing but crickets, what\u2019s the problem?<\/strong><\/em><\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Flopped content campaign?\" width=\"1200\" height=\"758\" title=\"crickets-flopped-content-campaign\" data-id=\"19314\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/08\/crickets-flopped-content-campaign.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p>Well, there are a few potential problems.<\/p>\n<p>Let\u2019s walk through <strong>the most common of these problems<\/strong> below, and <strong>a<\/strong><em><strong>s you create a piece of content, ask yourself these questions:<\/strong><\/em><\/p>\n<h2>Does the piece possess a compelling title?<\/h2>\n<p>The title is <strong>one of the most important parts <\/strong>of your entire article, report, or other piece of content. If your title doesn\u2019t grab your reader by the shirt collar and get their rapt attention, then you might as well not even bother writing the rest of the piece because no one will read it.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Content Campaign Titles\" width=\"1200\" height=\"704\" title=\"content-campaign-titles\" data-id=\"19329\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/08\/content-campaign-titles.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p><strong>Your title should:<\/strong><\/p>\n<ul>\n<li><span><strong>Include one or more benefits. E.G.,<\/strong> \u201c<em>How to Win Friends and Influence People.<\/em>\u201d<\/span><\/li>\n<li><span><strong>Arouse curiosity if possible. E.G.,<\/strong> \u201c<em>The Surprising Secret to Creating Content That Your Prospects Can\u2019t Stop Reading.<\/em>\u201d<\/span><\/li>\n<li><span><strong>Be specific in order to be more credible. E.G.,<\/strong> \u201c<em>How to Earn an Extra $3876.44 By This Time Next Week.<\/em>\u201d<\/span><\/li>\n<li><span><strong>Utilize social proof if possible. E.G., <\/strong>\u201c<em>Now You Too Can Learn How to Dance Beautifully.<\/em>\u201d<\/span><\/li>\n<li><span><strong>Use power words<\/strong> that get attention.<strong> These words include: <\/strong><em>you, how to, amazing, scientific, proven, new, guaranteed, secrets, discover, surprising, startling, weird, trick.<\/em><\/span><\/li>\n<\/ul>\n<p><strong>TIP:<\/strong> If you find these tips on how to craft a solid campaign without it flopping interesting, then you might like to read our post &#8220;<a href=\"https:\/\/promotelabs.com\/blog\/12-point-email-checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><u>The 12-Point Email Checklist To Use Before You Hit Send<\/u><\/strong><\/a>&#8221; (opens in a new tab).<\/p>\n<h2>Does the piece include a gripping opener?<\/h2>\n<p>The first few words and sentences are the next most important part (right after the title), because<strong> these are the words that are going to decide whether the reader is going to stick around or not. <\/strong>That\u2019s why these need to pull your reader in and hold their attention.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"hold-view attention in content campaign\" width=\"1200\" height=\"556\" title=\"hold-content-campaign-attention\" data-id=\"19331\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/08\/hold-content-campaign-attention.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p><strong>Here are a few ways to do this:<\/strong><\/p>\n<ul>\n<li><strong>Ask a relevant question<\/strong>. E.G., \u201c<em>Have you ever lost weight, gained it back and then lost it again<\/em>?\u201d<\/li>\n<li>Show readers <strong>you understand their problem<\/strong>. E.G., \u201c<em>Not very many people understand what it feels like to have such high anxiety that the mere thought of attending a party sends your heart racing<\/em>.\u201d<\/li>\n<\/ul>\n<ul>\n<li><strong>Tell a story<\/strong>. E.G., \u201c<em>John looked at his inbox for sales notifications and his face fell. He felt like he had been punched in the gut. He had sunk an entire paycheck from his day job into paid advertising, and he\u2019d only made two sales worth fifty bucks\u2026<\/em>\u201d<\/li>\n<\/ul>\n<ul>\n<li><strong>Share a startling fact or statistic<\/strong>. E.G., \u201c<em>Last year, 610,000 people died of heart disease in the United States. If your diet and lifestyle have been lax lately, you could be next.<\/em>\u201d<\/li>\n<\/ul>\n<ul>\n<li><strong>Offer a relevant quote<\/strong>. E.G., \u201c<em>Winston Churchill said, \u2018Success is not final; failure is not fatal: It is the courage to continue that counts<\/em>.\u2019<\/li>\n<\/ul>\n<p><em>Which brings us to the next question\u2026<\/em><\/p>\n<h2>Does the piece engage reader\u2019s emotions?<\/h2>\n<p>If you want your readers to take some sort of action, then you need to put them in the right frame of mind. And usually, this means you need to engage their emotions in some way.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Content Campaign emotional response\" width=\"1200\" height=\"490\" title=\"content-campaign-emotional-response\" data-id=\"19333\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/08\/content-campaign-emotional-response.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p><strong>Here are two examples:<\/strong><\/p>\n<ul>\n<li><span><strong>Remind the reader about the pain<\/strong>&nbsp;of their problem. E.G., \u201c<em>It\u2019s frustrating when all your jeans are too tight \u2013 including your fat pants.<\/em>\u201d<\/span><\/li>\n<li><span><strong>Tell an inspirational story <\/strong>about how someone just like the reader overcame the same problem the reader is experiencing.<\/span><\/li>\n<\/ul>\n<h2>Did you build anticipation or curiosity for what\u2019s coming?<\/h2>\n<p>The beginning of your content should build anticipation for what\u2019s coming. If it\u2019s a longer piece of content, you can sprinkle curiosity-arousing bits all through the content to keep people reading until the end.<\/p>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"content campaign cliffhanger\" width=\"1200\" height=\"472\" title=\"content-campaign-cliffhanger\" data-id=\"19335\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/08\/content-campaign-cliffhanger.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p><strong>For example, you might leave a cliffhanger at the end of a story<\/strong> like this: \u201c<em>So, what weird trick did I use to make $674 with five minutes\u2019 worth of work? You\u2019ll find out the surprising details in just a moment. But first\u2026<\/em>\u201d<\/p>\n<p><em>Here\u2019s the next question\u2026<\/em><\/p>\n<h3>Did you include a Compelling visual component?<\/h3>\n<p><span style=\"width: 100%;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Content-Campaigns-Need-Compelling-Images\" width=\"1920\" height=\"922\" title=\"Content-Campaigns-Need-Compelling-Images\" data-id=\"19320\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/08\/Content-Campaigns-Need-Compelling-Images.jpg\" style=\"width: 100%;\"><\/span><\/p>\n<p>Look around, and you\u2019ll see that some of the <strong>most successful pieces of content online tend to have a visual component.<\/strong><\/p>\n<p>And that makes sense, <em>right<\/em>?&nbsp;<\/p>\n<p>The rules may not be all in black and white but a really good graphic can get your reader\u2019s attention. Even if you have a really good title, some people are scrolling on their phones and tablets so fast that they\u2019ll never even see it.<\/p>\n<p><strong>A good image is different.<\/strong><em>It catches the eye<\/em>.<\/p>\n<p>The brain can process an image much more quickly than it can plain text. So, when you create a relevant visual component and add to your content, you\u2019re going to get people\u2019s attention and hold it much more easily.<\/p>\n<p>But \u2013 <em>and this is important<\/em> \u2013 the visual component needs to look GOOD. If it looks like a kindergartner created it, people are going to pass it by. Worse yet, they\u2019re going to judge the quality of your content just based on that visual component.<strong> If you\u2019ve got low-quality graphics, people are going to think you, your business, your products, and your content are low-quality too.<\/strong><\/p>\n<p>Yep, it\u2019s totally unfair, but that\u2019s just the way it works.<\/p>\n<p>Fortunately, creating a polished visual presentation is a lot easier than you think, especially when you use a tool like Vizully. Vizully makes it point-and-click easy for anyone to create content that\u2019s visually appealing.<\/p>\n<p>You don\u2019t need to hire a designer. You don\u2019t need to fiddle Photoshop. You don\u2019t even need to go looking for images.<\/p>\n<p>All you have to do is use Vizully\u2019s templates to get started, and then point and click your way to something with a whole lot of visual appeal.<\/p>\n<p><em>Now let\u2019s wrap things up\u2026<\/em><\/p>\n<h2>Parting Thoughts<\/h2>\n<p>Are you making any of the mistakes revealed above? If so, be sure to fix them before you send out that piece of content you\u2019re working on right now.<\/p>\n<p><strong><em>Pro tip here\u2026<\/em><\/strong><\/p>\n<p>If you want to try Vizully out for yourself to create beautifully presented content, then here\u2019s where to get the best deal: <a href=\"https:\/\/businesspass.vip\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Business Pass VIP.<\/strong><\/a><\/p>\n<p>Not only do you get access to Vizully, you also get over 40 other tools, resources, tools and discounts that are designed to grow your business like crazy. <strong>Check it out at&nbsp;<\/strong><a href=\"https:\/\/businesspass.vip\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><strong>here<\/strong><\/u><\/a><\/p>\n<p><span style=\"width: 100%;\"><a href=\"https:\/\/businesspass.vip\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" alt=\"Be a Business VIP\" width=\"800\" height=\"400\" title=\"BVIP-RESOURCES\" data-id=\"18698\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/04\/BVIP-RESOURCES.png\" style=\"width: 100%;\"><\/a><\/span><a href=\"https:\/\/businesspass.vip\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span><span>Discover More- Become a VIP!<\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picture this:You\u2019re getting ready to send out a piece of content. It\u2019s amazing. Engaging. Earth-shattering. You feel like it might just rock your niche. But when you release it to the world, nothing&nbsp;happens. We\u2019re talking crickets.Tumbleweeds blowing by. No reads, shares, comments or interest&#8230; And you\u2019re feeling pretty devastated. You worked hard on that content. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":19327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1576],"tags":[3999],"class_list":["post-19254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-category","tag-content-campaigns","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Why Your Content Campaigns Are Flopping | PromoteLabs Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/promotelabs.com\/blog\/content-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Why Your Content Campaigns Are Flopping | PromoteLabs Blog\" \/>\n<meta property=\"og:description\" content=\"Picture this:You\u2019re getting ready to send out a piece of content. It\u2019s amazing. Engaging. Earth-shattering. You feel like it might just rock your niche. But when you release it to the world, nothing&nbsp;happens. We\u2019re talking crickets.Tumbleweeds blowing by. No reads, shares, comments or interest&#8230; And you\u2019re feeling pretty devastated. You worked hard on that content. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promotelabs.com\/blog\/content-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoteLabs Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-10T04:56:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-31T21:07:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2019\/08\/Content-Campaigns-1024x512.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corena Golliver\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corena Golliver\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/\"},\"author\":{\"name\":\"Corena Golliver\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#\\\/schema\\\/person\\\/8da6f13f0666938f6fe816d3bc4eea0b\"},\"headline\":\"Discover Why Your Content Campaigns Are Flopping\",\"datePublished\":\"2019-08-10T04:56:45+00:00\",\"dateModified\":\"2020-07-31T21:07:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/\"},\"wordCount\":1153,\"image\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Content-Campaigns-1024x512.jpg\",\"keywords\":[\"content campaigns\"],\"articleSection\":[\"Blog Category\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/\",\"url\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/\",\"name\":\"Discover Why Your Content Campaigns Are Flopping | PromoteLabs Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Content-Campaigns-1024x512.jpg\",\"datePublished\":\"2019-08-10T04:56:45+00:00\",\"dateModified\":\"2020-07-31T21:07:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#\\\/schema\\\/person\\\/8da6f13f0666938f6fe816d3bc4eea0b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/#primaryimage\",\"url\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Content-Campaigns-1024x512.jpg\",\"contentUrl\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/Content-Campaigns-1024x512.jpg\",\"width\":1024,\"height\":512,\"caption\":\"Content Campaigns\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/content-campaigns\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discover Why Your Content Campaigns Are Flopping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/\",\"name\":\"PromoteLabs Blog\",\"description\":\"The Art &amp; 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