{"id":25618,"date":"2022-02-05T20:43:13","date_gmt":"2022-02-06T01:43:13","guid":{"rendered":"https:\/\/promotelabs.com\/blog\/?p=25618"},"modified":"2022-05-31T13:22:04","modified_gmt":"2022-05-31T17:22:04","slug":"stand-out-from-competition","status":"publish","type":"post","link":"https:\/\/promotelabs.com\/blog\/stand-out-from-competition\/","title":{"rendered":"Are You Setting Yourself Apart \u2013 Tips To Help You STAND OUT From The Competition!"},"content":{"rendered":"<p>You need your business to stand out from the competition or you will disappear into the background. Being invisible is an awesome power if you\u2019re a super hero \u2013 but it\u2019s absolutely deadly if you\u2019re a business owner\u2026 So, the first step you need to take (<em>if you have not yet<\/em>) is to <strong>give yourself a solid USP<\/strong>. <\/p>\n<p>In case you did not know, USP is an abbreviation for &#8216;Unique Selling Point&#8217;. The USP ( Unique Selling Point) is a stand out feature, which can be used to let people know how your product and\/or services are different from, and WAY BETTER than, other similar competitor offerings.&nbsp;<\/p>\n<p>You have a lot of competition out there, everyone does. It is very rare that a product is not similar to others on the market. So, here\u2019s a question:<strong>&nbsp;why should your prospects buy from YOU<\/strong>, rather than your competitors?&nbsp;<strong>Why should they do business with you?<\/strong><\/p>\n<p>The moment your prospect hits your sales page (or even your lead page), they\u2019re going to start wondering the same thing&#8230;&#8221;<em>What make this different?<\/em>&#8221; And if you can\u2019t answer that question, you can be darn sure your prospects have no idea what the answer is either.<\/p>\n<p>That\u2019s why <strong>you NEED to create a clear and SOLID USP<\/strong>, and then put this USP in front of your prospects.<\/p>\n<p><span><img decoding=\"async\" alt=\"USP Ideas\" data-id=\"25777\" width=\"475\" data-init-width=\"1100\" height=\"346\" data-init-height=\"800\" title=\"USP-Ideas\" loading=\"lazy\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/USP-Ideas.png\" data-width=\"475\" data-height=\"346\" style=\"\"><\/span><\/p>\n<h2>Does YOUR USP Work Like It Should?<\/h2>\n<p>How is YOUR business or product and services different from and better than the competitors\u2019 businesses and products?<\/p>\n<p><strong>Here\u2019s the specific question(s) your USP needs to answer:<\/strong><\/p>\n<ul>\n<li><span style=\"\">Do you have unique qualifications to teach a topic or create some sort of product?<\/span><\/li>\n<li><span style=\"\">Does YOUR product make life faster\/easier\/cheaper\/better?<\/span><\/li>\n<li><span style=\"\">Do you have a unique guarantee or return policy?<\/span><\/li>\n<li><span style=\"\">Do you offer exceptional customer service?&nbsp;<\/span><\/li>\n<li><span style=\"\">Is your pricing more or less than your competitors? (<em>And you can position yourself with higher pricing, if you link that price to luxury, an exceptional product, or something else that matters to your audience.<\/em>)<\/span><\/li>\n<li><span style=\"\">Can you say you are the first to create something in your niche. (<em>E.G., \u201cThe original\u2026\u201d<\/em>)<\/span><\/li>\n<\/ul>\n<p><b>Point is, you need to set yourself apart from your competitors. <span style=\"font-weight: normal;\">So, you need to &#8211; at the bare minimum&#8230;<\/span><\/b><\/p>\n<ol>\n<li style=\"\"><span style=\"\">1<\/span><span style=\"\">Have an Awesome USP.<\/span><\/li>\n<li style=\"\"><span style=\"\">2<\/span><span style=\"\">Build Trust.<\/span><\/li>\n<li style=\"\"><span style=\"\">3<\/span><span style=\"\">Add Value To Offers.<\/span><\/li>\n<\/ol>\n<p>Just adding an awesome USP alone doesn\u2019t always guarantee a sale,<em> of course<\/em>. Your prospects need to trust you. You need to have a relationship with them.&nbsp;<\/p>\n<h2>Is Your Brand Trusted?<\/h2>\n<p><span><img decoding=\"async\" alt=\"Your Brand Needs To Stand Out\" data-id=\"25812\" width=\"400\" data-init-width=\"2983\" height=\"402\" data-init-height=\"2998\" title=\"YourBrand\" loading=\"lazy\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/YourBrand.png\" data-width=\"400\" data-height=\"402\" style=\"\"><\/span><\/p>\n<p>Becoming a trusted authority in your niche allows you to not only stand out but to also access to a boatload of new opportunities to generate both direct and passive income for your business.<\/p>\n<p>Having your would-be customers view you as an authority and trusted within your niche is critical for building a successful, profitable business brand. <strong>A solid and well known brand will help you achieve ultimate success<\/strong> in whatever your venture is. You know that you need to build trust, the question is, \u201cHow?\u201d<\/p>\n<p><strong>If you\u2019re a business owner, the key is to develop trust using a powerful branding strategy which:<\/strong><\/p>\n<ul>\n<li><span style=\"\">Sets you apart from your competitors.<\/span><\/li>\n<li><span style=\"\">Gives your prospects a strong reason to buy your products and services.(USP)<\/span><\/li>\n<li><span style=\"\">Cements loyalty to turn one-time customers into lifelong repeat buyers.<\/span><\/li>\n<li><span style=\"\">Boosts sales and revenue over the long-term.<\/span><\/li>\n<\/ul>\n<p>Once you are trusted, you are <strong>you will stand out from the many competitors in your niche. <\/strong>So,<strong>&nbsp;<\/strong>if you know more about a topic than most, you become the authority on that topic then let people know&#8230;(this is part of setting yourself apart with a solid USP).&nbsp;<\/p>\n<p>If you want to learn more about how to develop a powerful branding strategy you can take <a href=\"https:\/\/promotelabs.com\/brand\/\" style=\"outline: none;\" target=\"_blank\" data-kmt=\"1\" rel=\"noopener\">this course<\/a> by choosing the &#8220;Personal Use&#8221; option (or get the Brand Private Label Rights and make some of that passive income we mentioned above)&nbsp;<\/p>\n<p><span><img decoding=\"async\" alt=\"Be Unique and Add Value\" data-id=\"25797\" width=\"479\" data-init-width=\"897\" height=\"320\" data-init-height=\"600\" title=\"Add-Value\" loading=\"lazy\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/Add-Value.png\" data-width=\"479\" data-height=\"320\" style=\"\"><\/span><\/p>\n<h2>Are You Adding Value To Everything You Promote?<\/h2>\n<p>Are you offering a bit of <strong>extra value to all your products<\/strong> and services? If you\u2019re creating your own products, or perhaps your entire business is built around selling other peoples\u2019 goods&#8230; Either way, <em>you need to add value<\/em>&nbsp;to these offers in order to boost your conversions\/sales.<\/p>\n<p><strong>What do I mean by \u201cadded value?\u201d<\/strong> It\u2019s just what it sounds like\u2014you need to add something to the offer. You need to give your prospects a reason to buy from YOU rather than someone else.<\/p>\n<p><strong>Because let\u2019s face it \u2013 when you\u2019re selling ANY product, you\u2019ve got a lot of competition.<\/strong> Not only do you have to go up against dozens, hundreds or even thousands of other businesses, but you even have to face off affiliates selling your product for you., Plus there\u2019s a good chance that you\u2019re promoting affiliate offers as a way to earn some passive income. <strong>So let&#8217;s go over how to stand out in affiliate marketing as an example&#8230;<\/strong><\/p>\n<p>So, what happens when your visitor sees your affiliate link?<\/p>\n<p><strong>They\u2019re probably wondering why they should buy through your affiliate link<\/strong> versus any other number of affiliate links that have floated across their news-feeds and into their inboxes in the last day. If you can offer them more bang for their buck, they\u2019re going to click your links and buy from YOU.<\/p>\n<h3 style=\"\"><strong>How do you add value?<\/strong><\/h3>\n<p><strong>You do it by offering a bonus product or service.<\/strong>&nbsp;Not just any bonus product. This isn\u2019t the time to blow the ancient dust off a 15-year-old ebook that you just happen to have the resell rights too.<\/p>\n<p>No, in this case you need to offer them something that\u2019s highly relevant to the affiliate product you\u2019re promoting.<strong> Ideally it should be something that they can use alongside the affiliate product.<\/strong><\/p>\n<h3>Here are some value added examples:<\/h3>\n<ul>\n<li><strong>Let\u2019s say you\u2019re promoting a diet book<\/strong>. You can offer a low-calorie cookbook as a bonus.<\/li>\n<li><strong>You\u2019re promoting a copywriting course<\/strong>. You can offer a set of sales letter swipes and templates.<\/li>\n<li><strong>You\u2019re selling a piece of software that you know a lot about<\/strong>. You can offer free installations and customization to anyone who purchases through your link.<\/li>\n<\/ul>\n<p><strong>You get the point \u2013<\/strong>&nbsp;<strong>make sure your bonus is relevant, in-demand, and valuable.<\/strong>&nbsp;If you nail all these three points, plus be trusted in your niche, you\u2019re going to have people rushing to buy through your affiliate link\u2026 and sometimes they\u2019ll do it solely because they want to get their hands on your bonus offer!<\/p>\n<p><span><img decoding=\"async\" alt=\"Stand Out\" data-id=\"25804\" width=\"370\" data-init-width=\"1000\" height=\"359\" data-init-height=\"970\" title=\"Stand-Out-In-Business\" loading=\"lazy\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/Stand-Out-In-Business.jpg\" data-width=\"370\" data-height=\"359\" style=\"\"><\/span><\/p>\n<h2>Be Memorable&#8230; Even When you Deliver Your Value Added Bonuses&nbsp;<\/h2>\n<p>So your value added bonus can be anything that adds&#8230; well, value. But if you are offering ebooks\/reports, printables, downloadable tools (such as checklists and worksheets) or any of the many digital options. Then you want to deliver them in the fastest and most memorable way.<\/p>\n<p><strong>We use <a href=\"https:\/\/flipguardian.com\/beta\/\" target=\"_blank\" style=\"outline: none;\" data-kmt=\"1\" rel=\"noopener\">FlipGuardian<\/a> to make bonus delivery easy and unique. <\/strong>You can simply upload a PDF, choose a campaign goal (collect leads\/collect payments\/password protection or ungated), quickly configure your settings and grab a link to your already hosted flipbook page and go. Or get the copy and paste code snippet to embed the player directly in your website, blog, or LMS &#8211; Zero tech skills or support required<\/p>\n<p>Want to see it in action yourself? <a href=\"https:\/\/flipguardian.com\/embed-example-01\/\" target=\"_blank\" style=\"outline: none;\" data-kmt=\"1\" rel=\"noopener\">Check Out This Demo<\/a>We developed <a href=\"https:\/\/flipguardian.com\/beta\/\" target=\"_blank\" style=\"outline: none;\" data-kmt=\"1\" rel=\"noopener\">FlipGuardian<\/a> because we could not find anything already online that let us create amazing reader experiences, grow our email lists, boost our sales, add value to our brand, eliminate security holes, uncomplicate and automate our workflow and simplify our branding. &lt;&lt;<em>Oh check out this awesome USP<\/em><\/p>\n<h3 style=\"color: var(--tcb-skin-color-5) !important; --tcb-applied-color:var$(--tcb-skin-color-5) !important;\"><strong>We are offering a Time Limited Deal&#8230;&nbsp;<\/strong><\/h3>\n<p style=\"\"><strong>&#8230;<\/strong>With FlipGuardian you can create amazing reader experiences, grow your email lists, boost your sales, add value to your brand, eliminate security holes, uncomplicate and automate your workflow and simplify your life&#8230;<strong>Here are just some of the cool features you can start using!<\/strong><\/p>\n<ul>\n<li>Awesome Interactive Publishing Fast (point &amp; click easy)<\/li>\n<li>Ad Free Hosted Pages (you don&#8217;t need a website)<\/li>\n<li>Embed Into Any HTML Web Page, Blog Post or Store (better engagement)<\/li>\n<li>Ungated Options (boost your readership)<\/li>\n<li>Password Protection (reward your followers, subscribers or members)<\/li>\n<li>Mail Gate (capture emails from any page point)<\/li>\n<li>Pay Gate (sell access to your content in just minutes)<\/li>\n<li>Annotations (display messages to your readers)<\/li>\n<li>Videos (add a personal video at the start or pre gate)<\/li>\n<li>Export and Import Campaigns (perfect for licensing your content)<\/li>\n<li>Integrate with Stripe, Webinar, ProductDyno &amp; CRM Services<\/li>\n<li>Publish Anywhere (by the pool, traveling, on a mountain top)<\/li>\n<li>Conversion Stats (see at a glance your best campaigns)<\/li>\n<\/ul>\n<p><strong>When you get in right now you&#8217;ll get:<\/strong><\/p>\n<p>Unlimited LeadsUnlimited SalesUnlimited ViewsGet More Campaign SlotsAll Integrations including Zapier &amp; ProductDynoFREE SSL Hosted Flip Player PagesSpecial Beta Pricing Locked InLead Magnet Library Bonus Worth $1,000<\/p>\n<p><strong>Lock In Your &#8216;Beta with Benefits&#8217; Discount Now!<\/strong><strong>Start Using FlipGuardian Today&nbsp;<\/strong>And Join Our Rapidly Growing Army of Creators, Marketers &amp; Publishers &#8230;You could wait and pay more later &#8230; but why?<strong>Don&#8217;t Miss Out<\/strong>&nbsp;&#8211;&nbsp;<em>Grab The Deal Now .<\/em>..<a data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/click.convertkit-mail.com\/r8uk9qq2k5h9ukdd8pu2\/z2hghnho0kq02wcz\/aHR0cHM6Ly9mbGlwZ3VhcmRpYW4uY29tL2JldGEv&amp;source=gmail&amp;ust=1654098580499000&amp;usg=AOvVaw2SuGgxYmyz7wkNhv0Cf9xO\" href=\"https:\/\/flipguardian.com\/\" target=\"_blank\" style=\"outline: none;\" rel=\"noopener\"><strong>Get FlipGuardian<\/strong><\/a>,&nbsp;<u>Get The Discount<\/u>,&nbsp;<em>Get The Bonuses<\/em>&nbsp;and&nbsp;<strong>Get Started!<\/strong><\/p>\n<p>Now that you know the bare minimum to<strong> standing out in your chosen niche <\/strong>by having an awesome USP, building trust and having a solid brand and adding value to your offers. <strong>Good luck in getting out there and killing the competition! &nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You need your business to stand out from the competition or you will disappear into the background. Being invisible is an awesome power if you\u2019re a super hero \u2013 but it\u2019s absolutely deadly if you\u2019re a business owner\u2026 So, the first step you need to take (if you have not yet) is to give yourself [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":25824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":"","tve_updated_post":"<div class=\"thrv_wrapper thrv_text_element\"><p>You need your business to stand out from the competition or you will disappear into the background. Being invisible is an awesome power if you\u2019re a super hero \u2013 but it\u2019s absolutely deadly if you\u2019re a business owner\u2026 So, the first step you need to take (<em>if you have not yet<\/em>) is to <strong>give yourself a solid USP<\/strong>. <\/p><p>In case you did not know, USP is an abbreviation for 'Unique Selling Point'. The USP ( Unique Selling Point) is a stand out feature, which can be used to let people know how your product and\/or services are different from, and WAY BETTER than, other similar competitor offerings.&nbsp;<\/p><p>You have a lot of competition out there, everyone does. It is very rare that a product is not similar to others on the market. So, here\u2019s a question:<strong>&nbsp;why should your prospects buy from YOU<\/strong>, rather than your competitors?&nbsp;<strong>Why should they do business with you?<\/strong><\/p><p>The moment your prospect hits your sales page (or even your lead page), they\u2019re going to start wondering the same thing...\"<em>What make this different?<\/em>\" And if you can\u2019t answer that question, you can be darn sure your prospects have no idea what the answer is either.<\/p><p>That\u2019s why <strong>you NEED to create a clear and SOLID USP<\/strong>, and then put this USP in front of your prospects.<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17ecb9f4c87\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-25777\" alt=\"USP Ideas\" data-id=\"25777\" width=\"475\" data-init-width=\"1100\" height=\"346\" data-init-height=\"800\" title=\"USP-Ideas\" loading=\"lazy\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/USP-Ideas.png\" data-width=\"475\" data-height=\"346\" data-css=\"tve-u-17ecc1b105a\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\">Does YOUR USP Work Like It Should?<\/h2><p>How is YOUR business or product and services different from and better than the competitors\u2019 businesses and products?<\/p><p><strong>Here\u2019s the specific question(s) your USP needs to answer:<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-arrow-alt-circle-right-solid\" data-css=\"tve-u-17ecba2df06\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-local-vars-root tcb-icon-display\" data-css=\"tve-u-17ecba6113a\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-arrow-alt-circle-right-solid\" data-name=\"\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ebcd1a728\" style=\"\">Do you have unique qualifications to teach a topic or create some sort of product?<\/span><\/li><li class=\"thrv-styled-list-item\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-icon-display\" data-css=\"tve-u-17ecba6113c\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-arrow-alt-circle-right-solid\" data-name=\"\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ebcd1a728\" style=\"\">Does YOUR product make life faster\/easier\/cheaper\/better?<\/span><\/li><li class=\"thrv-styled-list-item\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-icon-display\" data-css=\"tve-u-17ecba6113e\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-arrow-alt-circle-right-solid\" data-name=\"\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ebcd1a728\" style=\"\">Do you have a unique guarantee or return policy?<\/span><\/li><li class=\"thrv-styled-list-item\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-icon-display\" data-css=\"tve-u-17ebcd611f2\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-arrow-alt-circle-right-solid\" data-name=\"\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ebcd1a728\" style=\"\">Do you offer exceptional customer service?&nbsp;<\/span><\/li><li class=\"thrv-styled-list-item\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-icon-display\" data-css=\"tve-u-17ebcd62487\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-arrow-alt-circle-right-solid\" data-name=\"\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ebcd1a728\" style=\"\">Is your pricing more or less than your competitors? (<em>And you can position yourself with higher pricing, if you link that price to luxury, an exceptional product, or something else that matters to your audience.<\/em>)<\/span><\/li><li class=\"thrv-styled-list-item\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style tcb-icon-display\" data-css=\"tve-u-17ebcd6268a\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 512 512\" data-id=\"icon-arrow-alt-circle-right-solid\" data-name=\"\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ebcd1a728\" style=\"\">Can you say you are the first to create something in your niche. (<em>E.G., \u201cThe original\u2026\u201d<\/em>)<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\"><p><b>Point is, you need to set yourself apart from your competitors. <span style=\"font-weight: normal;\">So, you need to - at the bare minimum...<\/span><\/b><\/p><\/div><div class=\"thrv_wrapper thrv-numbered_list\" data-start-number=\"1\" data-number-increment=\"1\" data-css=\"tve-u-17ecca57069\" style=\"\"><ol class=\"tcb-numbered-list\"><li class=\"thrv-styled-list-item thrv-numbered-list-v2\" data-css=\"tve-u-17ecca5706c\" style=\"\"><div class=\"tcb-numbered-list-number thrv-disabled-label thrv_wrapper tcb-no-delete tcb-no-clone tve_no_drag\" data-css=\"tve-u-17ecca5706e\" style=\"\"><span class=\"tcb-numbered-list-index\" style=\"\">1<\/span><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-numbered-list-text tcb-no-delete\" data-css=\"tve-u-17ecca5706f\" style=\"\">Have an Awesome USP.<\/span><\/li><li class=\"thrv-styled-list-item thrv-numbered-list-v2\" data-css=\"tve-u-17ecca57070\" style=\"\"><div class=\"tcb-numbered-list-number thrv-disabled-label thrv_wrapper tcb-no-delete tcb-no-clone tve_no_drag\" data-css=\"tve-u-17ecca57071\" style=\"\"><span class=\"tcb-numbered-list-index\" style=\"\">2<\/span><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-numbered-list-text tcb-no-delete\" data-css=\"tve-u-17ecca57072\" style=\"\">Build Trust.<\/span><\/li><li class=\"thrv-styled-list-item thrv-numbered-list-v2\" data-css=\"tve-u-17ecca57073\" style=\"\"><div class=\"tcb-numbered-list-number thrv-disabled-label thrv_wrapper tcb-no-delete tcb-no-clone tve_no_drag\" data-css=\"tve-u-17ecca57075\" style=\"\"><span class=\"tcb-numbered-list-index\" style=\"\">3<\/span><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-numbered-list-text tcb-no-delete\" data-css=\"tve-u-17ecca57076\" style=\"\">Add Value To Offers.<\/span><\/li><\/ol><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Just adding an awesome USP alone doesn\u2019t always guarantee a sale,<em> of course<\/em>. Your prospects need to trust you. You need to have a relationship with them.&nbsp;<\/p><h2 class=\"\">Is Your Brand Trusted?<\/h2><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17ecc9441d2\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-25812\" alt=\"Your Brand Needs To Stand Out\" data-id=\"25812\" width=\"400\" data-init-width=\"2983\" height=\"402\" data-init-height=\"2998\" title=\"YourBrand\" loading=\"lazy\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/YourBrand.png\" data-width=\"400\" data-height=\"402\" data-css=\"tve-u-17ecc95e26b\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p>Becoming a trusted authority in your niche allows you to not only stand out but to also access to a boatload of new opportunities to generate both direct and passive income for your business.<\/p><p>Having your would-be customers view you as an authority and trusted within your niche is critical for building a successful, profitable business brand. <strong>A solid and well known brand will help you achieve ultimate success<\/strong> in whatever your venture is. You know that you need to build trust, the question is, \u201cHow?\u201d<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\">\t<p><strong>If you\u2019re a business owner, the key is to develop trust using a powerful branding strategy which:<\/strong><\/p><\/div><div class=\"thrv_wrapper thrv-styled_list\" data-icon-code=\"icon-check\" data-css=\"tve-u-17ecc82d780\" style=\"\"><ul class=\"tcb-styled-list\"><li class=\"thrv-styled-list-item\" data-css=\"tve-u-17ecc81d995\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style\" data-css=\"tve-u-17ecc81d003\"><svg class=\"tcb-icon\" viewBox=\"0 0 32 32\" data-id=\"icon-check\" data-name=\"\"><path d=\"M29.333 10.267c0 0.4-0.133 0.8-0.533 1.2l-14.8 14.8c-0.267 0.267-0.667 0.4-1.067 0.4s-0.933-0.133-1.2-0.533l-2.4-2.267-6.267-6.267c-0.267-0.267-0.4-0.667-0.4-1.2s0.133-0.8 0.533-1.2l2.4-2.4c0.267-0.133 0.667-0.4 1.067-0.4s0.8 0.133 1.2 0.533l5.067 5.067 11.2-11.333c0.267-0.267 0.667-0.533 1.2-0.533 0.4 0 0.8 0.133 1.2 0.533l2.4 2.4c0.267 0.267 0.4 0.667 0.4 1.2z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ecc81d390\" style=\"\">Sets you apart from your competitors.<\/span><\/li><li class=\"thrv-styled-list-item\" data-css=\"tve-u-17ecc81d995\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style\" data-css=\"tve-u-17ecc81d003\"><svg class=\"tcb-icon\" viewBox=\"0 0 32 32\" data-id=\"icon-check\" data-name=\"\"><path d=\"M29.333 10.267c0 0.4-0.133 0.8-0.533 1.2l-14.8 14.8c-0.267 0.267-0.667 0.4-1.067 0.4s-0.933-0.133-1.2-0.533l-2.4-2.267-6.267-6.267c-0.267-0.267-0.4-0.667-0.4-1.2s0.133-0.8 0.533-1.2l2.4-2.4c0.267-0.133 0.667-0.4 1.067-0.4s0.8 0.133 1.2 0.533l5.067 5.067 11.2-11.333c0.267-0.267 0.667-0.533 1.2-0.533 0.4 0 0.8 0.133 1.2 0.533l2.4 2.4c0.267 0.267 0.4 0.667 0.4 1.2z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ecc81d390\" style=\"\">Gives your prospects a strong reason to buy your products and services.(USP)<\/span><\/li><li class=\"thrv-styled-list-item\" data-css=\"tve-u-17ecc81d995\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style\" data-css=\"tve-u-17ecc81d003\"><svg class=\"tcb-icon\" viewBox=\"0 0 32 32\" data-id=\"icon-check\" data-name=\"\"><path d=\"M29.333 10.267c0 0.4-0.133 0.8-0.533 1.2l-14.8 14.8c-0.267 0.267-0.667 0.4-1.067 0.4s-0.933-0.133-1.2-0.533l-2.4-2.267-6.267-6.267c-0.267-0.267-0.4-0.667-0.4-1.2s0.133-0.8 0.533-1.2l2.4-2.4c0.267-0.133 0.667-0.4 1.067-0.4s0.8 0.133 1.2 0.533l5.067 5.067 11.2-11.333c0.267-0.267 0.667-0.533 1.2-0.533 0.4 0 0.8 0.133 1.2 0.533l2.4 2.4c0.267 0.267 0.4 0.667 0.4 1.2z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ecc81d390\" style=\"\">Cements loyalty to turn one-time customers into lifelong repeat buyers.<br><\/span><\/li><li class=\"thrv-styled-list-item\" data-css=\"tve-u-17ecc81d995\"><div class=\"tcb-styled-list-icon\"><div class=\"thrv_wrapper thrv_icon tve_no_drag tcb-no-delete tcb-no-clone tcb-no-save tcb-icon-inherit-style\" data-css=\"tve-u-17ecc826444\"><svg class=\"tcb-icon\" viewBox=\"0 0 32 32\" data-id=\"icon-check\" data-name=\"\"><path d=\"M29.333 10.267c0 0.4-0.133 0.8-0.533 1.2l-14.8 14.8c-0.267 0.267-0.667 0.4-1.067 0.4s-0.933-0.133-1.2-0.533l-2.4-2.267-6.267-6.267c-0.267-0.267-0.4-0.667-0.4-1.2s0.133-0.8 0.533-1.2l2.4-2.4c0.267-0.133 0.667-0.4 1.067-0.4s0.8 0.133 1.2 0.533l5.067 5.067 11.2-11.333c0.267-0.267 0.667-0.533 1.2-0.533 0.4 0 0.8 0.133 1.2 0.533l2.4 2.4c0.267 0.267 0.4 0.667 0.4 1.2z\"><\/path><\/svg><\/div><\/div><span class=\"thrv-advanced-inline-text tve_editable tcb-styled-list-icon-text tcb-no-delete tcb-no-save\" data-css=\"tve-u-17ecc81d390\" style=\"\">Boosts sales and revenue over the long-term.<\/span><\/li><\/ul><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Once you are trusted, you are <strong>you will stand out from the many competitors in your niche. <\/strong>So,<strong>&nbsp;<\/strong>if you know more about a topic than most, you become the authority on that topic then let people know...(this is part of setting yourself apart with a solid USP).&nbsp;<\/p><p>If you want to learn more about how to develop a powerful branding strategy you can take <a class=\"tve-froala\" href=\"https:\/\/promotelabs.com\/brand\/\" style=\"outline: none;\" target=\"_blank\" data-kmt=\"1\">this course<\/a> by choosing the \"Personal Use\" option (or get the Brand Private Label Rights and make some of that passive income we mentioned above)&nbsp;<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17ecc41f4f5\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-25797\" alt=\"Be Unique and Add Value\" data-id=\"25797\" width=\"479\" data-init-width=\"897\" height=\"320\" data-init-height=\"600\" title=\"Add-Value\" loading=\"lazy\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/Add-Value.png\" data-width=\"479\" data-height=\"320\" data-css=\"tve-u-17ecc4208ca\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\">Are You Adding Value To Everything You Promote?<\/h2><p>Are you offering a bit of <strong>extra value to all your products<\/strong> and services? <br><br>If you\u2019re creating your own products, or perhaps your entire business is built around selling other peoples\u2019 goods... Either way, <em>you need to add value<\/em>&nbsp;to these offers in order to boost your conversions\/sales.<\/p><\/div><div class=\"thrv_wrapper thrv_text_element\"><p><strong>What do I mean by \u201cadded value?\u201d<\/strong> It\u2019s just what it sounds like\u2014you need to add something to the offer. You need to give your prospects a reason to buy from YOU rather than someone else.<\/p><p><strong>Because let\u2019s face it \u2013 when you\u2019re selling ANY product, you\u2019ve got a lot of competition.<\/strong> Not only do you have to go up against dozens, hundreds or even thousands of other businesses, but you even have to face off affiliates selling your product for you., <br><br>Plus there\u2019s a good chance that you\u2019re promoting affiliate offers as a way to earn some passive income. <strong>So let's go over how to stand out in affiliate marketing as an example...<\/strong><\/p><p>So, what happens when your visitor sees your affiliate link?<\/p><p><strong>They\u2019re probably wondering why they should buy through your affiliate link<\/strong> versus any other number of affiliate links that have floated across their news-feeds and into their inboxes in the last day. If you can offer them more bang for their buck, they\u2019re going to click your links and buy from YOU.<\/p><\/div><div class=\"thrv_wrapper thrv_icon tcb-icon-display tcb-local-vars-root\" data-css=\"tve-u-17ecc5b2d07\" style=\"\"><svg class=\"tcb-icon\" viewBox=\"0 0 24 24\" data-id=\"icon-text-box-plus-outlined\" data-name=\"\"><path d=\"M17,14H19V17H22V19H19V22H17V19H14V17H17V14M5,3H19C20.11,3 21,3.89 21,5V12.8C20.39,12.45 19.72,12.2 19,12.08V5H5V19H12.08C12.2,19.72 12.45,20.39 12.8,21H5C3.89,21 3,20.11 3,19V5C3,3.89 3.89,3 5,3M7,7H17V9H7V7M7,11H17V12.08C16.15,12.22 15.37,12.54 14.68,13H7V11M7,15H12V17H7V15Z\"><\/path><\/svg><\/div><div class=\"thrv_wrapper thrv_text_element\"><h3 class=\"\" style=\"\" data-css=\"tve-u-17ecc8cd5d5\"><strong>How do you add value?<\/strong><\/h3><p><strong>You do it by offering a bonus product or service.<\/strong>&nbsp;Not just any bonus product. This isn\u2019t the time to blow the ancient dust off a 15-year-old ebook that you just happen to have the resell rights too.<\/p><p>No, in this case you need to offer them something that\u2019s highly relevant to the affiliate product you\u2019re promoting.<strong> Ideally it should be something that they can use alongside the affiliate product.<\/strong><\/p><h3 class=\"\">Here are some value added examples:<\/h3><ul class=\"\"><li><strong>Let\u2019s say you\u2019re promoting a diet book<\/strong>. You can offer a low-calorie cookbook as a bonus.<\/li><li><strong>You\u2019re promoting a copywriting course<\/strong>. You can offer a set of sales letter swipes and templates.<\/li><li><strong>You\u2019re selling a piece of software that you know a lot about<\/strong>. You can offer free installations and customization to anyone who purchases through your link.<\/li><\/ul><p><strong>You get the point \u2013<\/strong>&nbsp;<strong>make sure your bonus is relevant, in-demand, and valuable.<\/strong>&nbsp;If you nail all these three points, plus be trusted in your niche, you\u2019re going to have people rushing to buy through your affiliate link\u2026 and sometimes they\u2019ll do it solely because they want to get their hands on your bonus offer!<\/p><\/div><div class=\"thrv_wrapper tve_image_caption\" data-css=\"tve-u-17ecc753f96\" style=\"\"><span class=\"tve_image_frame\"><img class=\"tve_image wp-image-25804\" alt=\"Stand Out\" data-id=\"25804\" width=\"370\" data-init-width=\"1000\" height=\"359\" data-init-height=\"970\" title=\"Stand-Out-In-Business\" loading=\"lazy\" src=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/Stand-Out-In-Business.jpg\" data-width=\"370\" data-height=\"359\" data-css=\"tve-u-17ecc754d8c\" style=\"\"><\/span><\/div><div class=\"thrv_wrapper thrv_text_element\"><h2 class=\"\">Be Memorable... Even When you Deliver Your Value Added Bonuses&nbsp;<\/h2><p>So your value added bonus can be anything that adds... well, value. But if you are offering ebooks\/reports, printables, downloadable tools (such as checklists and worksheets) or any of the many digital options. Then you want to deliver them in the fastest and most memorable way.<\/p><p><strong>We use <a href=\"https:\/\/flipguardian.com\/beta\/\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" data-kmt=\"1\">FlipGuardian<\/a> to make bonus delivery easy and unique. <\/strong>You can simply upload a PDF, choose a campaign goal (collect leads\/collect payments\/password protection or ungated), quickly configure your settings and grab a link to your already hosted flipbook page and go. <br><br>Or get the copy and paste code snippet to embed the player directly in your website, blog, or LMS - Zero tech skills or support required<\/p><p>Want to see it in action yourself? <a href=\"https:\/\/flipguardian.com\/embed-example-01\/\" target=\"_blank\" class=\"tve-froala fr-basic\" style=\"outline: none;\" data-kmt=\"1\">Check Out This Demo<\/a><br><br>We developed <a href=\"https:\/\/flipguardian.com\/beta\/\" target=\"_blank\" class=\"tve-froala\" style=\"outline: none;\" data-kmt=\"1\">FlipGuardian<\/a> because we could not find anything already online that let us create amazing reader experiences, grow our email lists, boost our sales, add value to our brand, eliminate security holes, uncomplicate and automate our workflow and simplify our branding. &lt;&lt;<em>Oh check out this awesome USP<\/em><\/p><\/div><div class=\"thrv_wrapper thrv_symbol thrive-shortcode thrv_symbol_27047\" data-shortcode=\"thrive_symbol\" data-id=\"27047\" data-selector=\".thrv_symbol_27047\"><div class=\"thrive-shortcode-config\" style=\"display: none !important\">__CONFIG_post_symbol__{\"id\":\"27047\"}__CONFIG_post_symbol__<\/div><\/div><div class=\"thrv_wrapper thrv_text_element\"><p>Now that you know the bare minimum to<strong> standing out in your chosen niche <\/strong>by having an awesome USP, building trust and having a solid brand and adding value to your offers. <strong>Good luck in getting out there and killing the competition! 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Being invisible is an awesome power if you\u2019re a super hero \u2013 but it\u2019s absolutely deadly if you\u2019re a business owner\u2026 So, the first step you need to take (if you have not yet) is to give yourself [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/promotelabs.com\/blog\/stand-out-from-competition\/\" \/>\n<meta property=\"og:site_name\" content=\"PromoteLabs Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-06T01:43:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-31T17:22:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/promotelabs.com\/blog\/wp-content\/uploads\/2022\/02\/standing-out.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Corena Golliver\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Corena Golliver\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/stand-out-from-competition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/stand-out-from-competition\\\/\"},\"author\":{\"name\":\"Corena Golliver\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/#\\\/schema\\\/person\\\/8da6f13f0666938f6fe816d3bc4eea0b\"},\"headline\":\"Are You Setting Yourself Apart \u2013 Tips To Help You STAND OUT From The Competition!\",\"datePublished\":\"2022-02-06T01:43:13+00:00\",\"dateModified\":\"2022-05-31T17:22:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/stand-out-from-competition\\\/\"},\"wordCount\":1610,\"image\":{\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/stand-out-from-competition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/standing-out.jpg\",\"keywords\":[\"Brand\",\"FlipGuardian\"],\"articleSection\":[\"Blog Category\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/stand-out-from-competition\\\/\",\"url\":\"https:\\\/\\\/promotelabs.com\\\/blog\\\/stand-out-from-competition\\\/\",\"name\":\"Are You Setting Yourself Apart \u2013 Tips To Help You STAND OUT From The Competition! 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