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Positioning-The-Battle-for-Your-Mind

Positioning: The Battle for Your Mind

$20.00 $9.89 (as of January 18, 2017, 5:49 pm)

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Product Description

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition’s weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Additional Information

Author

Al Ries, Jack Trout

Binding

Paperback

Creator

Philip Kotler, Foreword

EAN

9780071373586

EAN List

9780071373586, 0639785326892

Edition

1

ISBN

0071373586

Item Dimensions

800, hundredths-inches, 540, hundredths-inches, 53, hundredths-pounds, 60, hundredths-inches

Label

McGraw-Hill Education

Languages

English, Published, English, Original Language, English, Unknown

Manufacturer

McGraw-Hill Education

Number Of Items

1

Number Of Pages

224

Package Dimensions

51, hundredths-inches, 800, hundredths-inches, 71, hundredths-pounds, 525, hundredths-inches

Package Quantity

1

Product Group

Book

Product Type Name

ABIS_BOOK

Publication Date

2001-01-03

Publisher

McGraw-Hill Education

Release Date

2000-12-13

Studio

McGraw-Hill Education

UPC

639785326892

UPC List

639785326892

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