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Pre-Suasion-A-Revolutionary-Way-to-Influence-and-Persuade
Pre-Suasion-A-Revolutionary-Way-to-Influence-and-Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

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Product Description

“Best Business Books of 2016” Financial Times

Inc.com’s Geoffrey James Names Pre-Suasion Best Sales and Marketing Book of 2016

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

His first solo work in over thirty years, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.”

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Additional Information

Author

Robert Cialdini Ph.D.

Binding

Hardcover

EAN

9781501109799

EAN List

0884356092472, 9781501109799

ISBN

1501109790

Item Dimensions

900, hundredths-inches, 600, hundredths-inches, 0, hundredths-pounds, 120, hundredths-inches

Label

Simon & Schuster

Languages

English, Published, English, Original Language, English, Unknown

Manufacturer

Simon & Schuster

Number Of Items

1

Number Of Pages

432

Package Dimensions

134, hundredths-inches, 906, hundredths-inches, 101, hundredths-pounds, 606, hundredths-inches

Package Quantity

1

Product Group

Book

Product Type Name

ABIS_BOOK

Publication Date

2016-09-06

Publisher

Simon & Schuster

Release Date

2016-09-06

Studio

Simon & Schuster

UPC

884356092472

UPC List

884356092472

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