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Purple-Cow-New-Edition-Transform-Your-Business-by-Being-Remarkable
Purple-Cow-New-Edition-Transform-Your-Business-by-Being-RemarkablePurple-Cow-New-Edition-Transform-Your-Business-by-Being-Remarkable

Purple Cow, New Edition: Transform Your Business by Being Remarkable

$23.95 $17.09 (as of January 18, 2017, 5:19 pm)

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Product Description

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin’s challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

Additional Information

Author

Seth Godin

Binding

Hardcover

EAN

9781591843177

EAN List

8601406855915, 9781591843177

Edition

New

ISBN

1591843170

Item Dimensions

730, hundredths-inches, 525, hundredths-inches, 60, hundredths-pounds, 75, hundredths-inches

Label

Portfolio

Languages

English, Published, English, Original Language, English, Unknown

Manufacturer

Portfolio

Number Of Items

1

Number Of Pages

224

Package Dimensions

100, hundredths-inches, 710, hundredths-inches, 45, hundredths-pounds, 510, hundredths-inches

Package Quantity

1

Product Group

Book

Product Type Name

ABIS_BOOK

Publication Date

2009-11-12

Publisher

Portfolio

Release Date

2009-11-12

Studio

Portfolio

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