Published for 2027 by the PromoteLabs team. Disclosure: we may earn a commission if you buy through our Shopify or ClickFunnels links. Prices as of late 2026.
Choose Shopify if you sell many physical products and want a full online store with a catalog, shipping and the biggest app store. Choose ClickFunnels if you sell a few offers, such as courses, coaching or digital products, through sales funnels with upsells and email built in. Shopify starts at $29 a month billed yearly; ClickFunnels starts at $81 a month billed yearly ($97 monthly).
ClickFunnels vs Shopify at a glance
| ClickFunnels | Shopify | |
|---|---|---|
| Built for | Sales funnels for a few offers | Full online stores with many products |
| Starting price | $97/month, or about $81 billed yearly | $39/month, or $29 billed yearly |
| Upsells and order bumps | Built in | Through apps |
| Email marketing | Built in (sending charged per 1,000 emails) | Shopify Email and apps |
| Courses and memberships | Built in | Through apps |
| Shipping and inventory | Basic | Strong, with discounted labels |
| App ecosystem | Smaller | Largest of any ecommerce platform |
Choose ClickFunnels if…
- You sell one to ten offers and want each to have its own funnel.
- Upsells, downsells and order bumps drive your profit.
- You want courses, email and checkout in one tool.
Choose Shopify if…
- You sell many physical products, variants or a catalog.
- You need shipping, inventory and in-person sales.
- You want the widest choice of themes and apps.
Can you use both?
Yes. Some brands run their store on Shopify and use funnels for launches and high-ticket offers. Start with the one that matches how you sell today. Read the full ClickFunnels review and Shopify review.
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Frequently Asked Questions
Is ClickFunnels better than Shopify?
Neither is better overall. ClickFunnels is better for selling a few offers through funnels; Shopify is better for stores with many products.
Which is cheaper, ClickFunnels or Shopify?
Shopify starts lower at $29 a month billed yearly. ClickFunnels starts at about $81 a month billed yearly.
Can I sell digital products on Shopify?
Yes, with a digital downloads app. ClickFunnels has digital delivery and courses built in.
Can ClickFunnels replace my email marketing tool?
For many funnel sellers, yes, since email is built in, though sending is charged per 1,000 emails.
