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Content curation is a strategy that bloggers and website owners use to gather and present digital content on a single category. It is not like content marketing where content is created and presented to readers. Content curation is all about choosing quality information on a single topic from a variety of different sources and presenting it in an organized way. The process can include gathering content from a single niche or theme, sorting it into an easy to understand arrangement then publishing the content.

Content curation is one of the biggest trends in content development, and there are several reasons for that.

  1. It takes less time than traditional content development. You simply link to other people’s content, perhaps with a short excerpt, and add your own unique commentary.
  2. It gives you content ideas you might not have thought of on your own. Browsing websites in your niche will let you find all sorts of ideas quickly and easily.
  3. Google loves it when you link out to other sites. It’s not all about backlinks, anymore. Now it benefits you to link TO quality sites.

But there are a few pitfalls you might fall into when using content curation on your website. This post is going to discuss some of  the content curation’s best practices, and how you can use them on your own site.

You’ll find out how to avoid potential legal problems, how to avoid mistakes that might upset Google and get your site penalized, and how to be sure you’re using content curation properly.

#1 Link ONLY Top Quality Content

When you’re in a hurry to get some content posted, it can be tempting to just Google your topic and link to a bunch of different articles without taking the time to really vet the content to ensure it’s actually worth linking to.

Sure, it may have a spiffy image or a very interesting headline, but is the content itself well-written, informative, and interesting?  Or is it full of grammatical errors as though it were written by someone whose first language was obviously not the language it was written in? Are there factual errors?

You should always take a few minutes to make sure the content you link to is easy to read and factual, even when you are in a hurry!

Not only that, but if you’re linking to a site that has been banned by Google or is seen as spammy and has received a penalty, you could hurt your own website, too. Big time.

Be sure you’re linking to quality content that is on domains that are in good standing with Google. (If you Google site:domain.com it will tell you how many pages are indexed from that domain. As long as there are a decent number of indexed pages, you’re probably safe linking to it.)

Always check the content before you link to it to be certain that both Google and your readers would approve.

#2 Chose a wide range of Sources

One trap a lot of webmasters and bloggers fall into is using the same few websites on a regular basis, thus limiting their scope as far as content and SEO benefits.

Sure, you’ll probably want to pull most of your content from a few trusted sources, but it’s important to seek other sources from time to time, as well.

It’s tempting to fall into this trap because you know the sources you’re using are posting only high quality content on a regular basis, and you trust those sources. But if you’re only linking to those same places, you won’t get as much SEO benefit and your visitors may just start going directly to those sources instead of your site because they see the same ones again and again.

Pinterest is a great place to find potential content, because it’s all organized by keywords and it’s represented visually, making it faster to find what you’re looking for. Plus, there is content from thousands of sites in pretty much any niche.

Facebook is another perfect place to locate different sources. Just locate a few fan pages or groups in your niche and watch what is being shared. This is especially true if you’re looking at fan pages that are NOT run by website owners.

#3 Curate Different Types of Content

Google loves to see a lot of different types of media on blogs and websites, not just articles. This means posting videos, infographics, PDF files, images, and so forth.

Fortunately, this means you can find an abundance of content just by searching sites like YouTube and Pinterest. (Remember, though, if you’re posting images and such, you’ll need to get permission to post the full document. Otherwise, you can only legally use a thumbnail sized image.)

Fortunately, YouTube allows embedding of their videos. In fact, they encourage it because it gets more views of their content, thus increasing value for advertisers.

Simply embed a video into your blog post or web page and describe the video with a paragraph or two of text. You can also work keywords into this text to be sure you’re attracting search engine traffic with your post.

Curated Content Best Practices#4 Provide Good User Experience

Creating a good user experience means giving some thought behind what you post so don’t just have a software slap something on your site without vetting it first. Content curation can certainly be completely automated if you’re not really interested in providing a good user experience and you don’t really care what type of content shows up on your website, but there are several reasons you do NOT want to automate content.

  1. Google doesn’t like automated content, and they could penalize or ban your site if that’s all you’re posting. (Or even if it’s a majority of your content.)
  2. AdSense has already stated that you’re not allowed to post their ads on sites that are comprised primarily of automated video or article postings that offer no added value.
  3. Spammy or offensive content could get posted on your blog and upset your visitors. Imagine a pornographic video being added to a blog about children’s toys, for example!

The only way automated content might work well is if you moderate every single post BEFORE it goes live, simply placing those automated posts in review until you can check them for quality and add your own unique description to each one.

But I am not saying not to use automation to save time… manually looking for the most relevant content in a given niche and then publishing can be time-consuming so by all means use an automated system to gather your content.  Using services like Storify and Scoop.it to gather all your content into one place is a great way to help cut time in find relevant content easily. Because ultimately  a good user experience will save you time in the long run, giving you return traffic and a solid base readership.

content-curation-best-practices#5 Give Proper Attribution

Not to try to scare you off from using content curation but sometimes it straddles the line of copyright infringement if it isn’t done correctly. Considering you could face thousands of dollars in fines if you are found guilty of infringing on someone else’s copyright, it’s vital to be certain you’re properly attributing all content.

Here are some ways to be sure you’re following best practices as far as attribution:

  • Do not post other people’s content in its entirety. Use excerpts, posting only small parts of their content and adding your own commentary.
  • Be sure you mention the original source of the content, and ideally link to the original article. This is also beneficial for your SEO.
  • When using photos, be sure you use only a thumbnail unless you ask for permission first. Thumbnail images (according to Kelly v. Arriba Soft Corp in the U.S. Court of Appeals) fall under fair use.
  • Don’t use no-follow on links. People deserve full link juice for your use of their content. And remember “Google loves it when you link out to other sites.

#6 The Curated Content No – No

It’s never a good idea to post solely curated content on your website. It’s a great idea to post high-quality, original content, too.

First of all, Google loves unique content. Yes, they love when you link to other high-quality websites, too. But unique content will always trump curated content.

Find a good balance. You should aim for at least 10% original content to balance out your curated content, and make sure those posts are high quality and have at least 500-1000 words. (In fact, these days, the longer the better as far as Google. They love long posts!) That is a minimum of 10% original content but it is best to use a recipe of 65% created, 25% curated and 10% syndicated, mix well and repeat.

You can use a plugin to break your content up into multiple pages for your visitors while still showing as one long article to Google. Or you can use the “Blog pages show at most” value in WordPress. You can read more about how to use pagination on your WordPress blog at  https://codex.wordpress.org/Pagination

Or better yet, use a post to PDF creator on your original content. A PDF creator allows you to link to your best curated content and the best product to do that with is Post Gopher . Post Gopher is a WordPress plugin that converts your blog posts and pages into downloadable PDF books. It builds beautiful forms, integrates directly with your autoresponder, captures leads and sends out download links on complete autopilot. The strategy behind using Post Gopher  to add value to your curated content to that it allows you to link offline content back to your money pages while increasing engagement.

#7 Add Value

So, use a mix of  media, audio, text and different types of content from original to syndicated but don’t make one of the biggest mistakes people make with curating content, posting nothing but curated content without adding any value.

Not only is this bad for your users, it’s also terrible as far as SEO is concerned. Search engines need words on the page to index content. While Google can index videos and other types of content, they still need some content to determine context. This means you need to add some commentary that contains a keyword to two in order to get the best SEO benefit possible.

Plus, if you’re posting curated content without adding any value, it’s pretty much just scraping. You can’t expect to post nothing but an excerpt of someone else’s content and for that to be enough for visitors and search engines, and you can’t expect to post their full content without being seen as a thief.

Be sure you’re using only links or excerpt and adding value by describing the content or adding your own unique spin on things. This will improve user experience as well as offering unique content for SEO purposes.

Content Curation Best Practices - Keyword research#8 Do Your Keyword Research

Keyword research will help you gather your content in an efficient and impactful way and although some people think that they don’t need to do keyword research when curating content, that’s incorrect. It’s still important to find relevant keywords and focus on those keywords when you post your content.

Curated content is just like any other content as far as SEO goes. You still need to include some unique content. You still need to be sure you’re adding keywords and staying relevant to the topic of your website.

Just look at your curated posts as you would any other post on your website. Do your keyword research and use the proper tags and add those keywords to your content. Just be sure not to overdo things, as you can get penalized for keyword stuffing if you add too many keywords or repeat a phrase too many times.

Write naturally, but at the same time, be sure you’re using the words people would likely use to find that content. Below there is a list of some keyword research tools that I use.

#9 Put your personality into it

Let’s face it; there are literally millions of websites online in pretty much any niche you can think of. If you aren’t setting yourself apart somehow, you are going to have to work a lot harder to succeed.

It’s important to create a persona for your website or blog so that people can identify with you. Ideally, you’ll want that persona to be your own, because it will be easier to connect with people. But you could use a pen name, if necessary, to get your audience to identify with you.

For example, if you’re a male who is running a blog about knitting, you might want to create a female persona since most of your traffic would likely be female. Or if you’re a woman running a blog about classic cars, it might help to use a male persona.

Of course, you could just be you. Remember that males do knit, and females do like classic cars, for example.

But either way, you need to create someone for your audience to connect with. This is the best way to make sure people comment, like, share, etc. And ultimately, that’s great for SEO and traffic.

#10 Nail your CTA (Call to Action)

Every piece of content you write should have some sort of call to action in it that benefits you in some way.

Here are some calls to action that you might want to consider:

  • Asking readers to subscribe to your YouTube channel
  • Asking readers to join your mailing list
  • Asking readers to share your content on social media
  • Asking readers to follow you on social media
  • And, of course, asking readers to buy a recommended product

One thing I’ve seen a lot of people doing that you should avoid is asking people to click your ads, especially those that pay per click. No advertiser wants traffic that is clicking only to support your website and has no interest in their product or service. Even companies that pay per sale or commission don’t want unproductive traffic.

Make sure you get value out of each and every piece of content you post, even if it’s just asking people to comment on the article. You want to get people used to doing what you ask them to do, especially when it comes time to sell them something!

In Closing…

Content curation is a great way to create a good deal of content quickly and easily. It’s also the perfect source for ideas for your blog or website. But it can get you into hot water faster than you can imagine if you’re not doing it correctly.

Curated content, when done improperly, can subject you to all sorts of legal and ethical issues. It’s important to be sure you’re always properly attributing your sources and that everything you do falls within “fair use” with regards to U.S. copyright laws.

If you have any doubts with regards to what you can and cannot use, you can check out copyright laws as they pertain to “fair use.”

Done correctly, curation will let you create content quickly and easily without having to write long, involved posts of your own every time. Just be sure you’re not making these common mistakes, and always be respectful of those people who take the time to create the content you’re posting. Remember to use proper accreditation for everything you post.

If you need more help, building a subscriber base, building strong interaction with viewers, clinching the deal, or getting people to take notice of your best offers – then you’ll love Post Gopher 

 

Here’s The Links To The Sites Mentioned In This Post…

If you need more help with content curation, here are some resources:

http://blog.hubspot.com/marketing/best-practices-effective-content-curation

http://www.contentcurationmarketing.com/category/tips-best-practices/

http://blog.hootsuite.com/beginners-guide-to-content-curation/

Check out Monkey Web Apps – They are essential marketing resources for anyone that is serious about making it online… Making it profitable that is! Already trusted by over 30,000 smart business owners…
www.MonkeyWebApps.com

And here the keyword tools I mentioned above…
http://www.wordrecon.com

http://www.wordtracker.com

If you want to learn more solid content generating tactics then check out our post “How To Write Blog Posts That Sell”

So, now you have read about the ten content curation best practices. Feel free to download this post using our magic PostGopher to read again later and good luck!

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Simon Hodgkinson

Simon Hodgkinson is a best-selling author, copywriter and conversion optimization consultant.

Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.
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