The big question with every product launch is… How to get everyone in your niche buzzing about your product launch and how to create product launch buzz from your would-be customers?

Let me ask you a question…

How are you doing your product launches right now? (Or if you haven’t yet done one, how do you plan to do it?)

If you’re like most marketers, you probably have a strategy in place that looks something like this:

  • Recruit your joint venture and affiliate partners to help launch the product.
  • Create pre-launch buzz by giving your marketing partners a set of emails, blog posts and social media to send to their lists and other platforms.
  • Hold an affiliate contest to get your marketing partners motivated to sell.
  • Stir a sense of urgency in customers with launch-week specials, like discounts.

This strategy is solid. It works like crazy. That’s why people keep using it again and again.

But there’s just one tiny problem with this strategy…

While it seems like everyone is buzzing about the product, a closer look reveals that the only people who are buzzing are the affiliates.

Oh sure, they can make a lot of noise on social media and other places. They can stir up some excitement pre-launch. But your prospects who’ve seen this before a million times are becoming a little immune to this pre-launch noise. Because when you realize that the ONLY people who are buzzing are the marketers in the niche… well, all that buzzing loses some of its ability to get other people excited.

So, you can see what you need to do here…

You need to get your PROSPECTS buzzing about the product too.

Now I’m going to share with you two ways to do that.

Product Launch Buzz Icon PerkZilla 1Get the influencers in your niche to be beta users/readers.

Ever notice that there are some people in your niche who tend to talk about products and services, even though they have no monetary connection to them? And often times, these people tend to have a LOT of influence in niche communities, such as Facebook groups.

Yeah, you know who I’m talking about. And you know what? You need to get them talking about YOUR product during the pre-launch phase.

Here’s how you do that: ask the influencer to become a beta tester/reader/user.

But heads up…

Don’t just ask the person to do this for you, cross your fingers that they buzz about your product, and then not follow up with them.

Instead, you need to really want to know their opinion. They’re going to give you feedback, and if it’s good, you better plan on incorporating their ideas into your final product.

Because when you do that, two things happen:

  • If it’s good feedback, you just improved your product. And that’s always a good thing.
  • The beta user feels respected. And when they feel valued and respected, they are more likely to talk about your product.

So, recruit these users. Ask them for feedback. Incorporate the feedback. Give them the final copy of your product. And then encourage them to tell their friends about it.

Chances are, these folks will be happy to do it. A lot of them pride themselves on being the first in a niche to use a product. So, if you give them free access before the launch, they’ll hardly be able to stop themselves from humble bragging about this to their friends. And if you have several of these influencers doing this where a lot of prospects will see it, then you got yourself some free word of mouth traffic!

Pretty snazzy, right?

Of course it does take some time. You need to find these influencers, build relationships with them, recruit them, incorporate feedback, etc. It’s a process.

Would you like something that works even better, and is a whole lot easier? Then check out this next idea…

Product Launch Buzz Icon PerkZilla 2

 Give people an incentive to tell their friends about your launch.

So let’s say you’ve got a good pre-launch traffic strategy in place, which includes:

  • Telling your own platforms about the launch.
  • Getting your marketing partners to send traffic.
  • Using other forms of advertising to get people to your pre-launch page.

Things are going swimmingly.

But imagine if you could grow this traffic exponentially. Imagine if everyone who came to your pre-launch page shared this page with two or three or ten friends. And those friends shared it… and everyone who visited kept on sharing your links.

Product Launch Buzz

You’d have a flood of traffic, right?

The good news is that it’s totally possible – and all you have to do is dangle an incentive in front of your traffic.

The idea here is to offer something like a free app, report or video to anyone who shares your sales page or even your pre-launch page. And, naturally, this incentive will be highly related to the product you’re selling.

Let me give you a specific example…

You’re selling something like a ten-module video course. You can offer an excerpt, such as one module for free, to anyone who shares your sales page with their friends. You can even choose how many referrals a person needs to get before you unlock the incentive. And once they hit that number, you deliver the incentive automatically.

Did your eyes just light up? Because think about it – if you do this, you’d have your ENTIRE niche buzzing about your product (not just your affiliates). Everyone. And you can bet that would have a huge effect on your conversions, sales and list growth!

The good news is that there is an app that will totally automate this process for you, and it’s called PerkZilla. Of course this app isn’t just limited to helping you create buzz when you launch products, as you can use it to create buzz around your lead magnets, contests and more.

Do it now, because it’s time you too start getting more traffic… effortlessly!

LEARN MORE:
To learn more about this amazing way to start getting more traffic, check out the app at www.perkzilla.com.

To find out more about how to create content that people really want to share, check out our post “Viral Traffic Triggers And Tips”
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Simon Hodgkinson

Simon Hodgkinson is a best-selling author, copywriter and conversion optimization consultant.

Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.
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