How To Get a Full-Time Expert Answering Questions On Your Site For As Little As 25 Cents A Day
Imagine for a moment if you could hire an expert in your field who knows everything that you know about all the important topics in your niche. And let’s further imagine that this person sat on your website for 24 hours per day, seven days a week, every single day of the year answering questions and training your visitors how to do something.
For example, maybe you run a dog-training site…
Your visitors could drop by and ask your expert questions such as:
- What is the best way to train a dog to sit?
- Should I use puppy pads when house training a puppy?
- What is the best enzymatic cleaner to use when a puppy has an accident on the carpet?
- How do you train a deaf dog?
And question after question, your expert tirelessly provides instant answers. Your website visitors get free answers, training or even coaching.
You can bet that would make your site sticky. Your site would become the “go to” source in your niche whenever your prospects had a question. And your expert could even point visitors towards paid resources that would put more money in your pocket.
Sounds pretty good, right?
But of course hiring this sort of human expert would cost a bundle. And doing it yourself just isn’t feasible, because being glued to your computer 24/7 isn’t exactly what you envisioned when you started your business, right?
Now here’s an idea…
You can offer this sort of amazing service to your visitors without spending a bundle and without doing it yourself.
Simple: You need to install a bot like Chit Chat Chimp on your site to field questions.
Sure, you need to train your bot to know all the things you know about your field of interest—but you don’t need to do it all at once. Just load your bot with the most common questions and answers, and over time you can add to your bot’s database.
Now imagine for a moment all the ways you could use a bot like this:
- Install an “Ask the Expert” section on your website. This is a great way to make your site sticky to keep visitors coming back again and again.
- Offer a paid “Ask the Expert” feature. This can be a standalone feature on your site where people pay per block of questions or per time period. For example, you might charge per block of ten questions, or you might charge for a week or month of unlimited use. (Naturally, you’ll need to create a big database of questions and answers if you plan to charge for use.)
- Put the bot on your blog. Your bot can ask visitors if they have follow-up questions about the material they just read. E.G., “Do you have any questions about organic pest control methods for getting rid of aphids?” Or, “Would you like to see a video to help you identify common garden pests such as aphids, cabbage worms and more?”
- Offer the bot as a bonus in a membership site. For example, you might have a peer-support forum AND a bot for members to get answers to common questions. People will love the bot, because they can ask a question and get an expert answer instantly.
- Create a bot for fun. Here the bot doesn’t necessarily teach your visitors anything important, but rather converses with your visitors for entertainment purposes. For example, if you run a celebrity site, your bot might offer fun trivia questions and answers about celebrities.
Are your eyes lighting up yet?
The cool thing about this sort of bot is that it works in absolutely any kind of niche. That’s because the bot comes to you with a clean slate, and you train it to become an expert in your niche.
Let me give you a few examples in different niches of how you could use this bot:
Those are just a few examples to get you thinking about how you can use a bot to educate and even entertain your members. But the point is:
- This works across niches, because you train the bot.
- It saves you time, as you don’t have to field these questions yourself.
- It adds value to your site, as visitors will enjoy getting instant answers to their toughest questions.
And here’s something else: it’s surprisingly affordable. Gone are the days when only Fortune 500 companies with deep pockets could afford a bot. Now just about any small business owner can afford one, because they cost less than a good office chair.
Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.
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