Let's just stop with all the "email is dead" hype, it works and has for years. Let get right down to it... If you’re interested in making money with email marketing, your main objectives will be to create the strongest campaigns possible that increase engagement, customer acquisition and improve customer retention.
Let's take a deep-dive into the processes that work towards building and establishing a connection with your audience as well as how you can quickly create high-powered campaigns that generate passive income, all on complete autopilot.
In this article, we’ll also take a close look at some of the most effective techniques that will power up your email list and make it possible for you to collect important data that will go the distance in helping you create laser-targeted campaigns that convert.
Are you ready to venture into the profitable world of email marketing?
Do More And Do It Right...
The truth is, most people who are new to email marketing begin with a very basic system.
Instead of creating an in-depth marketing funnel, they simply send out solo broadcasts whenever they have a new product or service to promote, or when they sign up to advertise someone else’s product as an affiliate marketer.
But those people are limiting the overall profit potential from what instead could be a highly-targeted, high-powered email marketing campaign.
Worse, they never truly get to know who their audience is, or what they need. And because of this, they fail to nurture those relationships and build brand loyalty.
Map Your Customer Journey...
Ideally, you should create your customer journey early on so that you know exactly what kind of content you should be creating and when to send it out. Mapping your customer journey can be as simple or as complex as you make it, but ultimately, it involves creating a sketch that illustrates the steps that a typical customer or subscriber takes from start to finish.
This might include the following stages:
Once you’ve created your customer journey summary, you can always extend it to include other stages, as well as tweak it as you begin to collect valuable data.
For example, you may add a Loyalty phase to your customer journey where you send out emails based on rewarding regular customers with special VIP offers, free bonuses, discount codes, and campaigns geared towards thanking them for their business.
As you can see, there are many different stages that your prospects will make their way through from the time they are first introduced to your brand until they make their first purchase.
By creating emails that are tailored to specific segments of your list— and the stages those subscribers are in, you’ll be able to create campaigns that are not only highly-engaging, but that are designed to persuade people into taking action.
If you feel you need help boosting engagement and building your email lists, you will want to check out the Mail Labs Academy at https://promotelabs.com/maillabs/
The Mail Labs Academy is a comprehensive training program that teaches you how to create email campaigns that ensure maximum results and profitability.
You’ll also learn how to boost open rates, craft highly-effective email copy and build your list faster than ever before.
Automate Your Campaigns
Learning how to automate your email marketing campaigns will not only free up your time, but it will help you stay connected with your audience while putting you in the position of being able to generate passive income, all on autopilot.
The key to automating this process is to determine the kind of content you need to create in order to guide prospects through your marketing funnel.
Planning this in advance will ensure that you are moving subscribers along their journey while covering more ground.
You can use your existing mailing list provider to set up automated campaigns that send out content at intervals and specific dates, or when triggered based on a subscriber action.
The possibilities are endless when it comes to the depth of your marketing funnel as well as the overall scope. The important thing to keep in mind is that you want to make sure to include various content that promotes engagement and increases exposure.
If you intend to promote other people’s products and services, you’ll also want to create a launch calendar so that you’re able to create broadcast-style campaigns that announce the upcoming launch, generate pre-buzz and ultimately motivate subscribers into purchasing.
TIP: Join competing email lists and get a feel for what has been working for others. This is often the best way to better understand what your target audience a great list to join would be ours, if you haven't already at https://promotelabs.com/vipdeals/
Here's a good tip or strategy... You should also join competing email lists and get a feel for what has been working for others. This is often the best way to better understand what your target audience has grown accustomed to and what will work best for your particular niche.
Oh, let's make this easy... a great list to join would be ours, if you haven't already at https://promotelabs.com/vipdeals/ (you can click it now since it opens in a new tab)
Part of setting up your automation sequence also involves creating a branded email template.
This could include your company name, logo, contact information such as a link to a help desk, as well as social media accounts that encourage subscribers to follow you on other platforms. This may sound like a lot but really it is the reality of making money with email marketing... it is part of marketing.
A branding template will help you stand out, but it will also improve email response rates and ensures brand consistency.
You can outsource the template design or use drag & drop templates from your current mailing list provider.
You’ll also want to define the time delay in between each email.
Depending on your niche, and the number of products and services you plan to promote, the number of days in between each email will vary, so you’ll want to spend time thoroughly researching your market.
Creating a targeted onboarding series that offers highly-relevant content based on where a subscriber is in your marketing funnel takes time, but it will be worth it in the end because you’ll be able to maximize your income and brand exposure consistently, rather than rely on single broadcast emails.
The Power of Personalization
Most of the top email marketers have one thing in common: they are always looking for ways to personalize their emails.
Personalizing your email marketing campaigns make your subscribers feel as though they have a closer relationship with you. It helps you establish a stronger connection and essentially nurtures that relationship.
Personalization can also create excitement, make people feel at ease and ultimately drives action.
In fact, studies have shown that emails with customized subject lines are 26% more likely to get opened than those without them, and revenue is about 5.7 times higher with emails that use customization.
Personalized emails also have a six-times increase in transaction rates, and over 80% of consumers say they prefer emails sent from merchants and retailers that recommend products based on previous purchases.
You see, personalization involves more than addressing a subscriber or customer by name. It goes the distance in connecting people with products, services and content that is more likely to resonate and are highly relevant to their interests.
There are many ways you add the power of personalization to your email campaigns, including:
Send Dynamic Offers
One of the best ways to skyrocket sales is to personalize the deals and offers sent out to each customer.
For example, if you ran an online clothing store, through dynamic content offers, you could show men’s clothing to your male audience and women’s clothing to your female audience.
Personalized emails involve using the data you’ve collected about each subscriber so that you can tailor content that is most likely to hit the mark.
This means that you will finally be able to avoid creating generic messages and instead, send emails that are aimed specifically at their interests.
And finally, personalized email marketing is proven to improve re-engagement.
In other words, using customized email campaigns, you’ll be able to motivate customers to come back and purchase from you again.
If you really want to automate and personalize your emails quick and easily, we suggest using EmailDyno...
You can search all over the internet I you won't find a tool which provides a better a collection of high-converting elements to use in your emails than EmailDyno...
Here are 7 of the Email Dyno tools you could be using in your emails to boost opens and clicks right now.
1) Countdown Timers
2. Video Overlays
3. Personalized Images
4. Dynamic Surveys
5. Dynamic Ratings
6. Visual Progress Steps
7. Bulletproof Buttons
No coding required, all point and click simple to use and it works for any autoresponder 🙂
Bottom line: If you send out marketing emails, then this all-in-one software should be in your toolbox! Check it out here
Tracking Your Metrics
We have mentioned using data several time in this article... It's one of the most important steps you’ll ever take as an email marketer that helps you really start making money with email is to learn how to understand and leverage data.
Just as we mentioned above, you can use data to personalize and target your audience.
But, also doing this will make it easy to create high-converting campaigns that resonate with your core audience and turn subscribers into loyal customers.
Unfortunately, most new email marketers overlook this critical step.
Instead, they send out single broadcasts or campaigns instead of split testing, or at most, they focus only on open rates as the sole indicator as to what is working and what isn’t.
Tracking data and understanding metrics is easier than you might think.
In fact, you can collect data several ways, including through third-party integrations and apps, as well as tapping into the power of an API.
You can even use data from e-commerce platforms like Shopify to improve your email marketing campaigns.
There are a few featured apps and integrations that make it easy to extract and collect valuable data from your website visitors and subscribers but if you take the time you can take tutorials that come with your chosen autoresponder and find that most services provide a lot of the metrics you need.
But, what can you do with this data once you have access to it?
By learning how to track and keep a close pulse on your metrics, you’ll begin to see patterns in subscriber and customer behavior. This will help you build stronger, and more effective campaigns that capture attention.
It also helps you create better, more focused content!
You can also use this information to segment your lists so that you’re able to communicate with subscribers at the level or place they’re currently at.
For example, if you divide your audience into segments on the basis of their experience level, you would then be able to customize your email campaigns so they are introduced to beginner courses, and other products and services geared towards that specific group.
In other words, your metrics help you create targeted, relevant content that is personalized and engaging.
You can also segment your lists by many other types using relevant data points.
For example, you might segment your lists based on location, age, or even gender in order to create tailored campaigns.
Don’t overlook the importance of understanding your metrics and leveraging that data to provide your subscribers with a better, more personalized experience.
According to a recent study, over 75% of online customers become very frustrated when they receive content that’s irrelevant to their interests.
Yet by segmenting your lists, you can demonstrate that your brand understands their needs and what they care about most.
This will help you to quickly build brand loyalty and trust with your audience.
These are all steps that will help you start making money with email marketing and if you want to learn more about right steps on building a hands-free (or as hands free as it gets) online business check out our post "Online Business Checklist – How To Build An Automated & Profitable Sales Machine"