You’ve got a blog. You’ve got some traffic coming in. But the question is, are you optimizing the way you monetize this traffic? Are you diversifying the way you monetize your blog?
Some bloggers choose just one monetization method and that’s it. Others use a combination, which often tends to produce the best results. So if you’re just using one method – or maybe you haven’t even started fully monetizing your blog yet – then you’ll want to check out these ideas below to see where you could boost your profits…
Sell Your Own Products
This is one of the most popular ways to monetize a blog – and no wonder, because it’s also one of the most profitable ways. The idea is to simply design your blog around promoting your own products.
- Posting direct sales pieces on your blog.
- Posting “soft sell” content, such as how-to pieces that sell your products at the end.
- Adding advertisements to your sidebar, footer or header.
- Using a “featured post” at the top of the blog to promote products.
- Posting a series of posts all designed to sell a single product (e.g., a fear-logic-gain sequence).
And similar methods.
Now whether you have your own products or not, you might also consider this next idea…
Promote Affiliate Offers
The idea here is to promote other peoples’ offers in exchange for an affiliate commission.
Keep these points in mind:
- Promote digital products whenever possible. That’s because digital products (such as ebooks, videos and software) tend to come with higher commission rates than physical products.
- Sell items that you’d recommend to a friend. You’ll need to review and use everything that you sell, and then offer your honest opinion when you promote it. Point is, don’t promote anything that you wouldn’t also recommend to your best friend, otherwise one of your biggest assets (your reputation) will go down the drain.
You can use the same sort of content to sell affiliate products as you do your own products, including both hard-sell and soft-sell pieces. These might include reviews, case studies, product comparisons, direct-response ads, how-to content, tips articles, list articles and more.
Repackage Your Blog As a Book
If you have a lot of really good content on your blog, then you might consider creating a book out of it. You can then sell this book directly on your blog, as well as on platforms such as Kindle. You can even turn it into a physical product using CreateSpace.com, which you can then sell on Amazon and elsewhere.
Here’s another idea…
Sell Advertising Space
If you have a lot of high quality traffic, then you probably already have advertisers knocking on your door. Depending on your niche and the quality of your traffic, you may be able to charge premium prices for ad spots, such as banner ads in the header, paid promotions within your actual content, ads in your sidebar and more.
Still another way to monetize a blog is by inserting Google AdSense ads. You don’t need to sell anything to anyone. Instead, you get paid every time someone clicks on one of your ads. This could be a few pennies to a few dollars per click, depending on your niche and content.
Build a Mailing List
No matter which monetization method you choose, you’re going to want to also build a mailing list.
People who visit your blog for the first time probably aren’t going to buy anything. And once they leave your blog, they’re going to promptly forget about you. Sure, they might bookmark your site… but they’re still very unlikely to return. One day they’ll look at their bookmarks, realize they never went back to your site, and purge it along with all the other bookmarks they don’t visit.
That’s why you need to get as many visitors as possible on your mailing list. Because once you do, you can get them back to your site. And repeat traffic is some of the best traffic, because they’re the ones who buy what you’re selling. Plus getting them on your mailing list lets you follow up and directly promote products by email. Hello, profits!
Now one of the keys to getting people onto your mailing list is to put an irresistible offer in front of them. This means offering them a high-value, highly desirable lead magnet in exchange for their email address. And if you want to grow a big, responsive list even more quickly, then you need to create a lot of lead magnets to entice more subscribers, generate more sales, and segment your list.
Up until recently, creating a lot of lead magnets would require a lot of time and/or money. But that’s not the case anymore. That’s because there is a clever WordPress plugin that turns all of your pages and posts into enticing lead magnets – and you don’t have to lift a finger!
If you’re ready to put your list-building on autopilot, then you’re going to want to join other smart bloggers but checking this plug out right now. It’s called Post Gopher, and it’s going to change the way you build your list!
But don’t take my word for it – see for yourself now at www.postgopher.com
You can also learn more about the different ways to create lead magnets, and how Post Gopher makes it easy by reading this post: The Unbelievably Easy Way to Create Lead Magnets
Or just click the button below to download your very own PDF report!
Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.
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