Here’s a pretty startling statistic…
Right now, anywhere from 95% to 99% of your visitors will leave your sales page without buying anything. And the vast majority of them won’t bother coming back.
Sure, these visitors will have good intentions. “I’ll buy it tonight when I get home from work,” they tell themselves. They may even bookmark your site. But once they leave, all their buying mood disappears faster than a snowflake on a hot griddle. Life gets in the way. They forget about you. And you lose the sale.
Now there’s a second group of people who visit your sales page and don’t buy. These are your typical fence sitters. They want your product, but they’re not sure. And this uncertainty means that once again you lose the sale.
There are a lot of reasons your prospects may be uncertain. Here are a few of these reasons:
- They have a question and they’re not seeing an answer to the question on your sales page. For example, they’re wondering if an app is available for both Apple and Android, or perhaps they’re wondering if an item of clothing comes in a different color.
- They have an objection, and they don’t see anywhere in the copy where you’ve handled this objection. For example, perhaps the prospect isn’t sure if the product will work for him, or he thinks it’s too expensive.
- They just need a little extra incentive – something to “sweeten the pot” and push them to the buy button. They’re already thinking about ordering, but they need just one more good reason to order now.
Simply put, if you don’t handle your prospect’s objections or answer his questions, he’s going to leave your sales page.
Now, the reason why we sometimes have mile-long sales letters is so that we can answer questions and handle objections.
Some folks have the attention span of a gnat…
Even if you have every possible answer to your product questions buried someplace in a mile-long sales letter – even if you handled every objection – most prospects aren’t going to read every single word. They’re going to skim the page, assume they have all the information, and they’ll still have their questions.
So here’s the thing…
The very BEST way to save these sales and improve your conversion rates is for you to literally stand over your prospect’s shoulder and ask him if he has any questions as he looks over the sales page.
But wait… that’s not going to work, is it? Totally impossible.
So here’s the next best thing…
Build a sales bot to take care of customers on your sales page.
Think about all the ways a sales bot could increase your conversions, boost sales and even save a sale…
A sales bot can answer your prospects’ questions. Soon after your visitor lands on your sales page, a bot could pop up and ask if the visitor has any questions.
The bot could then answer pre-sales questions such as:
- Do you offer a guarantee?
- Does this app work with an Android phone?
- How heavy is it? How long is it?
- Do you have this product in other colors?
- What is your turnaround time on this service?
- Do you offer expedited shipping?
No matter what you’re selling, chances are your prospects have plenty of questions about the product or service.
You can save a sale and boost conversions by having a bot on hand 24/7 to swiftly answer these questions.
A sales bot can handle objections. Your prospect might say the product is too expensive. Your bot can handle this objection, such as by justifying the price. Or you might even let your bot hand out coupons to give prospects a big discount if they act now.
A sales bot can sweeten the pot. Imagine a prospect lands on the page. They’re mulling over the decision to purchase your product. They’re just about to leave empty handed when your sales bot pops up and offers a one-time discount, bonus package, or both.
Will they buy? You bet they will, especially if the deal creates a sense of urgency (e.g., “This offer is good for the next 15 minutes only…”
A sales bot can simply close the sale. You can use your bot the same way you might us the postscript (P.S.) on a sales letter, but reiterating a benefit, creating a sense of urgency, sharing a testimonial, and/or providing another strong call to action.
Now here’s a nice bonus: your bot can collect some very valuable data for you. Every time a prospect asks a question, you get a valuable insight into what your prospects want and need.
Point is, getting a peek inside your prospects’ heads is invaluable – and that alone is a great reason to build a bot!
So that brings us to the last question…
Listen, neither of those are good options. And that’s why you’re going to love this third option…
Simply point and click your way to building a bot – no programming required!
Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.
Latest posts by Simon Hodgkinson (see all)
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