Are You Setting Yourself Apart – Tips To Help You STAND OUT From The Competition!

You need your business to stand out from the competition or you will disappear into the background. Being invisible is an awesome power if you’re a super hero – but it’s absolutely deadly if you’re a business owner… So, the first step you need to take (if you have not yet) is to give yourself a solid USP.

In case you did not know, USP is an abbreviation for 'Unique Selling Point'. The USP ( Unique Selling Point) is a stand out feature, which can be used to let people know how your product and/or services are different from, and WAY BETTER than, other similar competitor offerings. 

You have a lot of competition out there, everyone does. It is very rare that a product is not similar to others on the market. So, here’s a question: why should your prospects buy from YOU, rather than your competitors? Why should they do business with you?

The moment your prospect hits your sales page (or even your lead page), they’re going to start wondering the same thing..."What make this different?" And if you can’t answer that question, you can be darn sure your prospects have no idea what the answer is either.

That’s why you NEED to create a clear and SOLID USP, and then put this USP in front of your prospects.

Does YOUR USP Work Like It Should?

How is YOUR business or product and services different from and better than the competitors’ businesses and products?

Here’s the specific question(s) your USP needs to answer:

Point is, you need to set yourself apart from your competitors. So, you need to - at the bare minimum...

Just adding an awesome USP alone doesn’t always guarantee a sale, of course. Your prospects need to trust you. You need to have a relationship with them. 

Is Your Brand Trusted?

Becoming a trusted authority in your niche allows you to not only stand out but to also access to a boatload of new opportunities to generate both direct and passive income for your business.

Having your would-be customers view you as an authority and trusted within your niche is critical for building a successful, profitable business brand. A solid and well known brand will help you achieve ultimate success in whatever your venture is. You know that you need to build trust, the question is, “How?”

If you’re a business owner, the key is to develop trust using a powerful branding strategy which:

Once you are trusted, you are you will stand out from the many competitors in your niche. So, if you know more about a topic than most, you become the authority on that topic then let people know...(this is part of setting yourself apart with a solid USP). 

If you want to learn more about how to develop a powerful branding strategy you can take this course by choosing the "Personal Use" option (or get the Brand Private Label Rights and make some of that passive income we mentioned above) 

Are You Adding Value To Everything You Promote?

Are you offering a bit of extra value to all your products and services?

If you’re creating your own products, or perhaps your entire business is built around selling other peoples’ goods... Either way, you need to add value to these offers in order to boost your conversions/sales.

What do I mean by “added value?” It’s just what it sounds like—you need to add something to the offer. You need to give your prospects a reason to buy from YOU rather than someone else.

Because let’s face it – when you’re selling ANY product, you’ve got a lot of competition. Not only do you have to go up against dozens, hundreds or even thousands of other businesses, but you even have to face off affiliates selling your product for you.,

Plus there’s a good chance that you’re promoting affiliate offers as a way to earn some passive income. So let's go over how to stand out in affiliate marketing as an example...

So, what happens when your visitor sees your affiliate link?

They’re probably wondering why they should buy through your affiliate link versus any other number of affiliate links that have floated across their news-feeds and into their inboxes in the last day. If you can offer them more bang for their buck, they’re going to click your links and buy from YOU.

How do you add value?

You do it by offering a bonus product or service. Not just any bonus product. This isn’t the time to blow the ancient dust off a 15-year-old ebook that you just happen to have the resell rights too.

No, in this case you need to offer them something that’s highly relevant to the affiliate product you’re promoting. Ideally it should be something that they can use alongside the affiliate product.

Here are some value added examples:

• Let’s say you’re promoting a diet book. You can offer a low-calorie cookbook as a bonus.
• You’re promoting a copywriting course. You can offer a set of sales letter swipes and templates.
• You’re selling a piece of software that you know a lot about. You can offer free installations and customization to anyone who purchases through your link.

You get the point – make sure your bonus is relevant, in-demand, and valuable. If you nail all these three points, plus be trusted in your niche, you’re going to have people rushing to buy through your affiliate link… and sometimes they’ll do it solely because they want to get their hands on your bonus offer!

Be Memorable... Even When you Deliver Your Value Added Bonuses 

So your value added bonus can be anything that adds... well, value. But if you are offering ebooks/reports, printables, downloadable tools (such as checklists and worksheets) or any of the many digital options. Then you want to deliver them in the fastest and most memorable way.

We use FlipGuardian to make bonus delivery easy and unique. You can simply upload a PDF, choose a campaign goal (collect leads/collect payments/password protection or ungated), quickly configure your settings and grab a link to your already hosted flipbook page and go.

Or get the copy and paste code snippet to embed the player directly in your website, blog, or LMS - Zero tech skills or support required

Want to see it in action yourself? Check Out This Demo

We developed FlipGuardian because we could not find anything already online that let us create amazing reader experiences, grow our email lists, boost our sales, add value to our brand, eliminate security holes, uncomplicate and automate our workflow and simplify our branding. <<Oh check out this awesome USP

Now that you know the bare minimum to standing out in your chosen niche by having an awesome USP, building trust and having a solid brand and adding value to your offers. Good luck in getting out there and killing the competition!