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Brainfluence-100-Ways-to-Persuade-and-Convince-Consumers-with-Neuromarketing
Brainfluence-100-Ways-to-Persuade-and-Convince-Consumers-with-NeuromarketingBrainfluence-100-Ways-to-Persuade-and-Convince-Consumers-with-Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

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Product Description

Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

  • Discover ways for brands and products to form emotional bonds with customers
  • Includes ideas for small businesses and non-profits
  • Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Frequently Bought Together

Price for all: $53.82

Additional Information

Author

Roger Dooley

Binding

Hardcover

Brand

Brand: Wiley

EAN

9781118113363

EAN List

9781118113363, 8601401203841

Edition

1

ISBN

1118113365

Is Eligible For Trade In

1

Item Dimensions

930, hundredths-inches, 630, hundredths-inches, 108, hundredths-pounds, 105, hundredths-inches

Label

Wiley

Languages

English, Published, English, Original Language, English, Unknown

Manufacturer

Wiley

Number Of Items

1

Number Of Pages

304

Package Dimensions

130, hundredths-inches, 910, hundredths-inches, 95, hundredths-pounds, 630, hundredths-inches

Package Quantity

1

Product Group

Book

Product Type Name

ABIS_BOOK

Publication Date

2011-11-22

Publisher

Wiley

Studio

Wiley

Trade In Value

280, USD, $2.80

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