Sale!
Commonsense-Direct-Digital-Marketing
Commonsense-Direct-Digital-MarketingCommonsense-Direct-Digital-Marketing

Commonsense Direct & Digital Marketing

$49.95 $39.96 (as of January 18, 2017, 5:43 pm)

Usually ships in 24 hours

Product Description

Drayton Bird’s Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory — the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world’s most successful direct marketing campaigns.

Additional Information

Author

Drayton Bird

Binding

Paperback

Brand

Brand: Kogan Page

EAN

9780749447601

EAN List

9780749447601

Edition

5th

ISBN

0749447605

Is Eligible For Trade In

1

Item Dimensions

968, hundredths-inches, 748, hundredths-inches, 213, hundredths-pounds, 104, hundredths-inches

Label

Kogan Page

Languages

English, Published, English, Original Language, English, Unknown

Manufacturer

Kogan Page

Number Of Items

1

Number Of Pages

434

Package Dimensions

101, hundredths-inches, 975, hundredths-inches, 221, hundredths-pounds, 750, hundredths-inches

Package Quantity

1

Product Group

Book

Product Type Name

ABIS_BOOK

Publication Date

2007-07-01

Publisher

Kogan Page

Studio

Kogan Page

Trade In Value

663, USD, $6.63

Reviews

There are no reviews yet.

Be the first to review “Commonsense Direct & Digital Marketing”

Your email address will not be published. Required fields are marked *