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Hooked-How-to-Build-Habit-Forming-Products
Hooked-How-to-Build-Habit-Forming-ProductsHooked-How-to-Build-Habit-Forming-Products

Hooked: How to Build Habit-Forming Products

$25.95 $14.90 (as of January 18, 2017, 5:22 pm)

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Product Description

How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Frequently Bought Together

Price for all: $40.81

Additional Information

Author

Nir Eyal

Binding

Hardcover

Catalog Number List

POTM-1591847788, TM-1591847788

Creator

Ryan Hoover, Editor

EAN

9781591847786

EAN List

9781591847786

ISBN

1591847788

Is Eligible For Trade In

1

Item Dimensions

853, hundredths-inches, 575, hundredths-inches, 100, hundredths-pounds, 86, hundredths-inches

Label

Portfolio

Languages

English, Published, English, Original Language, English, Unknown

Manufacturer

Portfolio

MPN

illustrations

Number Of Items

1

Number Of Pages

256

Package Dimensions

130, hundredths-inches, 840, hundredths-inches, 80, hundredths-pounds, 600, hundredths-inches

Package Quantity

1

Part Number

illustrations

Product Group

Book

Product Type Name

ABIS_BOOK

Publication Date

2014-11-04

Publisher

Portfolio

Release Date

2014-11-04

Studio

Portfolio

Trade In Value

144, USD, $1.44

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