Written by the PromoteLabs team. Updated November 2026.
Resell rights let you sell a product as it is and keep the money. Private label rights (PLR) let you edit the content, put your name on it and sell it as your own. White label rights go furthest for software and tools: you rebrand a finished product, often including the software itself, and sell or use it under your own brand. The right choice depends on how much you want to change and whether you are selling content or software.
A new marketer buys a “PLR pack” of 50 articles, rebrands them and starts selling them as a bundle. A week later, an angry email arrives: the license only allowed personal use and giving the content away, not reselling it. Licensing terms sound boring, right up until they cost you money or trust. The good news is that the three main types of rights are simple once you see them side by side.
The three licenses at a glance
| Resell rights | Private label (PLR) | White label | |
|---|---|---|---|
| Sell it and keep the profit | Yes | Yes | Yes |
| Edit the content | Usually no | Yes | Yes |
| Put your name or brand on it | No | Yes | Yes |
| Typical products | Ebooks, courses, memberships | Articles, reports, courses, emails | Software, AI tools, apps, full systems |
| Best for | Fast income with no editing | Building your own branded content | Owning a product business without building it |
Every license is different. Always read the exact terms that come with the product.
What are resell rights?
Resell rights let you sell a finished product to your customers and keep the profit, usually without changing it. Master resell rights add the right to sell the resell rights themselves. They are the quickest way to have something to sell, but you can’t make the product your own.
What are private label rights (PLR)?
PLR content is written so you can edit it and publish it under your name. You can rewrite it, split it into blog posts, turn a report into a lead magnet, or combine several pieces into a course. The more you customize PLR, the more it stands out from other buyers using the same material.
What are white label rights?
White label is most common with software and AI tools. You get a finished, working product and the right to rebrand it and sell, bundle or use it with clients as your own. Good white label packages include the tool plus sales pages, graphics and a rebrander, so you can launch without building anything.
Which license should you choose?
- Want something to sell this week: resell rights.
- Want to build your own content brand: PLR.
- Want a software or AI product business: white label.
- Want a library to grow from: a bundle that combines several license types.
Where PromoteLabs fits
We publish licensed products in all three categories. Our Licensing page includes the Total White Label License for the AI Profit Toolkit (a 20-tool AI collection), reseller licenses for done-for-you membership sites, and the Marketing Vault, our pre-AI library of courses, reseller licenses and tools with one payment and no royalties. For finished AI tools you can rebrand, see AI Solutions.
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Frequently Asked Questions
What is the difference between PLR and white label?
PLR usually covers editable content such as articles and reports. White label usually covers finished products, often software or AI tools, that you rebrand and sell as your own.
Can I put my name on resell rights products?
Usually not. Resell rights let you sell the product as it is; private label or white label rights are needed to rebrand it.
Is PLR content bad for SEO?
Unchanged PLR can duplicate other sites. Rewrite it, add your own experience and examples, and it can rank like any original content.
