If you’ve created a few lead magnets in your time, then you know how easy it is to create a dud… Let’s not create duds.
Often you get all excited creating your lead magnet because you’re imagining it will attract prospects like crazy. But instead, it causes about as much excitement as a sale on sand in the desert.
So let’s not let that happen to you. A good lead magnet has two jobs:
- It needs to be attractive enough to get prospect customers to join your mailing list.
- It needs to turn these new subscribers into cash-paying customers.
If you want to start creating highly effective lead magnets that are text-based and get great results, then you’ll want to take a look at the following ingredients your lead magnets ought to include…
It’s Something People Want
Seems a little bit obvious, right? But the truth is, a lot of people create lead magnets that they THINK their audience would want… but they never do the research to find out if it’s something their audience really is interested.
So here’s what you need to do…
Find out what topics people are ALREADY eagerly buying in your niche. Because if you offer a free, enticing lead magnet on the same topic, then you can bet people will eagerly swap their email address for access to this hot product.
So how do you figure out what people are already buying? It’s pretty simple, really. Just visit marketplaces like ClickBank.com, JVZoo.com, and Amazon.com. Then search for your niche keywords and take note of the hottest-selling products in your market. Your goal is to then create something on the same topic that’s even better than the current solutions on the market.
Here’s the next ingredient your lead magnet out to include…
Sure, you’re offering your lead magnet for free. But that doesn’t mean it should be worth $0. On the contrary, your lead magnet should be something valuable. It should be something that you could easily charge for, and your audience would happily buy. You want to make your prospects realize they’re getting a lot of value when they read your lead magnet.
Now there are two components to this factor:
#1 you need an attention-getting title to attract prospects. Generally, this is a benefit-driven and/or curiosity-arousing title. For example: “The #1 Secret For Creating Million-Dollar Sales Letters.”
#2 you need to be sure the content itself is engaging to keep them hooked and reading right through to the very end. Think “edutainment,” where you educate prospect while entertaining them.
[su_note note_color=”#e8f6e7″ text_color=”#030303″ radius=”0″]Here are a few tips for creating engaging content:
- Use a friendly, conversational tone. A good way to do this is by imagining you’re writing to a friend.
- Inject humor. But do so sparingly, as what you find funny may not be funny to your prospects.
- Tell stories. This keeps people hooked, plus it engages them on an emotional level. (And that’s a good thing, as you need to evoke emotion if you want people to take action.)
- Arouse curiosity about what’s coming up. This keeps people reading. E.G., “In just a few moments you’ll find out the #1 fastest and easiest way to get rid of belly fat…”[/su_note]
Now the next ingredient…
People Will Refer Back To It Repeatedly
You want to create a lead magnet that people will revisit often, because then they’ll see your links and calls to action often.
- In-depth how-to pieces.
- Gear/resource lists.
… And similar tools and content pieces that people will read or use repeatedly.
Here’s the next ingredient…
It Naturally Leads To An Offer
As mentioned, one of the jobs of your lead magnet is to turn your prospects into cash-paying customers. That’s why you want to create lead magnets that offer PART of your prospect’s solution, but naturally lead to a paid offer for the rest of the solution.
- You give prospects a report on how to create a sales letter, and then you sell a package of sales letter templates and swipes at the end of the report.
- You offer prospects tips for getting more traffic, and then promote an in-depth traffic guide at the end of the report.
In sum: anyone who reads and uses the content you provided in your lead magnet should naturally want to purchase the highly targeted product you’re offering within the lead magnet.
It’s One of Many Lead Magnets
Creating lead magnets shouldn’t be a “create one and you’re done” sort of endeavor. That’s because the more lead magnets you create, the more chances you have to persuade a prospect to join your list and/or purchase a product.
What’s more, creating lots of lead magnets even helps you out with your existing subscribers. For starters, it gives you the opportunity to generate more sales with both your prospects and customers. And secondly, it allows you to segment your list according to your subscribers’ interests. In turn, this segmented list lets you send highly targeted content and ads to the different segments, which creates higher conversions, sales, and revenue.
Point is, you need to create a lot of lead magnets in order to generate more subscribers, more sales and more revenue.
But there’s a problem, right?
Creating a LOT of lead magnets can take a lot of time, a lot of money, or both. And while these lead magnets are good investments when it comes to your time and money, you simply may not have the time and money available to invest. As the saying goes, you can’t squeeze blood out of a turnip.
So if you’re like a lot of marketers, you’d like a fast and easy way to create more lead magnets. And that’s why you’ll want to check out this post, which discusses the main ways to create lead magnets – plus it reveals a little-known strategy that could potentially put dozens of high-quality lead magnets in your hands in just minutes from now!
What is this exciting and very profitable strategy?
Find out at The Unbelievably Easy Way to Create Lead Magnets…
Or just click the button below to download your very own PDF report!