Finding Members For Your Membership Website...
Getting members into your new membership site can be tricky, and unless you already have an email list in the genre, you’ll have to start from scratch.
Thankfully, launching a membership website isn’t all that difficult to do if you’ve designed your program around a hot, evergreen niche where there is a demand for your type of content.
Especially, if you are using ProductDyno.
Check out more about ProductDyno in this review post at https://promotelabs.com/blog/product-dyno-features-review/
This article is not about how to gradually get traffic to your website using only free and almost free methods.
These tactics are tried and true for getting you started using a combination of free and paid promotional methods. They work in tandem - seamless - so that you are getting a smooth start that keeps you going, as all methods come together, to make your traffic consistently flow to your website.
Here are just a few simple, quick and easy ways to get started:
Quick & Easy Paid Promotion
First off, paid promotion is the easiest way to generate traffic quickly, but it can be costly. For this reason, you might want to skip this method in the beginning, unless you have a considerable amount of money set aside for it or you have experience investing in paid advertising options.
If you do have the budget, Facebook Ads are perhaps the best way to get traffic to a membership site quickly, because you can use their extensive demographic and lifestyle data to create laser-targeted ads that will appeal to potential members.
It has been said that 75% of adults from the U.S. don’t go a day without going to and spending time on Facebook. Honestly, Facebook has more than 2.6 billion active users monthly, that is about 2 million people active on Facebook in a single day.
For example, with Facebook advertising you are able to easily connect with people based on income, location, and interests. This makes it easy to find qualified prospects that are likely to be interested in your membership program.
Now, with way over 7 mil advertisers on Facebook (if not more), it’s easy to think it's the go-to advertising platform. But there is another option to consider.
emarketer.com reports that the average FaceBook user spends 82 minutes a day - that is about one hour and twenty minutes a day that is being spent on social media.
A few years ago, creating or commenting on posts within a Facebook page was a great way to get attention and generate traffic to your own Facebook page, which you could use to promote your own products and websites. However, now that Facebook has started showing posts to only a small number of people, pages just aren’t as useful as they once were. Plus, people don’t pay that much attention to comments anymore.
Groups, on the other hand, are still a good way to reach people and connect with your target audience.
Posts within groups reach more people than posts on pages, and better yet, they tend to get more interaction than fan pages.
Additionally, groups can be more carefully cultivated, because users can post there, not just the administrators. They’re basically like forums, which encourages deeper connections and ongoing activity.
If you don’t have your own group, you can join other people’s groups and reach their audiences. Just make sure you read their rules carefully and follow them to the letter.
Depending on your niche, you may even find Facebook groups that are specifically meant for advertising to members. If they have no rules posted, be sure to contact the group’s owner before you post and ask for permission to advertise your site.
Pinterest ads are the answer.
Pinterest For Some
Pinterest is a great option for attracting traffic, especially if you’re in a niche that is popular or trending on the site. Niches such as weight loss, recipes, beauty, fitness, fashion, art, graphics, crafts, photography, home and garden, and technology are all popular subjects.
Even if you’re not in the most popular areas, pinning content takes very little time, and could mean a significant amount of traffic for very little work.
Pinterest Ads can also be a great way to find new members. These ads tend to convert very well, especially if you have something that appeals to a wide range of people, or that falls within one of the most popular topic areas on Pinterest such as a recipe site, how-to guides, home based businesses, work at home or health and lifestyle ANYTHING that you can use that is image driven advertising.
Like Pinterest, Instagram has specific topics that perform better than others, but you can still build a following and get traffic even if you’re in an outlier niche.
Be sure to post actual content that is related to your niche and not just random stuff or ads all the time.
For example, if you’re in the fitness niche, you could post pictures of your workout or different fitness equipment you’re trying out. If you’re in the beauty niche, you could post pictures of various cosmetic looks and techniques.
Be sure you add several hash tags to every post, as this is the primary way people will find your posts!
In between paid promotion and free promotion, you’ll find AFFILIATES.
Affiliates love promoting membership sites because they like getting that recurring paycheck on a regular basis! Those are the people you want to target.
You want to build your own affiliate army.
You want to make sure your affiliates know they will be getting paid recurring commissions instead of just one single time. This will be what draws them in.
Oh and we have a great offer about getting traffic using an affiliate army here at https://promotelabs.com/offers/trafficplr/ - Take a minute and check it out 🙂
If you find it hard to attract affiliates, you might consider offering them 100% of the first month’s membership fees (FRONT END or FE), and something like 50% to 10% for each month, thereafter.
This will attract affiliates who prefer a higher percentage upfront, as well as those who love a solid recurring income.
Sure, you will have some people who only subscribe one month, and you won’t make a profit from those people, but you will probably find that most people do stay longer and you’ll make your money over time.
In some cases, free promotion methods can be even more effective than paid methods. Let’s take a look at some of the best free promotion methods for membership sites. Jump over here and learn some of the best free methods available to you starting TODAY! https://promotelabs.com/blog/ad-spend-traffic-secrets/