So why would you start using YouTube videos in your business? Well, because video is the fastest growing type of media online. Even companies that were founded on other types of broadcasting—such as Twitter and Instagram have begun to embrace video in order to improve visitor engagement and better connect with their target audience.
Why Use YouTube Videos?
Building a successful YouTube channel takes time and effort and above all else, consistency.
Now why should you start a YouTube channel? If it takes so much time and effort?
A YouTube channel can help you connect to your existing customers and quickly build a large following on YouTube. Plus you will be able to reach a new leads.
According to Statista, over 85% of all people online in the US have watched an online video at least monthly on a mobile or other device. And people watching video content on just a smartphone weekly is growing around the world.
In an average month, eight out of ten; people ranging in age from 18 to 49 watch YouTube. Amazingly, that is around five billion videos watched each day with a total of hours watched at about 3.25 billion, just on YouTube alone!
So catching those eyes and incorporating video content on your blog or website is even more important in today's online marketplace but it hasn’t always been an easy task to add high quality video material... That is why you should take the time and bother to use video on your websites.
Maybe you think your website or blog doesn't need YouTube video, or that it’s not worth the trouble, or that it’s too expensive or time-consuming even after all the statistics mentioned above.
But the fact is, pretty much any website you can think of can be made much better using YouTube videos and make more money in the process.
Especially with the new YouTube features they have been adding like 360 Degree videos, better comments, awesome subscriber notifications, easy to access sub feeds and video management on the go (for those mobile users) plus a new improved Creator Studio and their streaming is hands down the best of the lot.
How to Use YouTube Videos Effectively
You can effectively use YouTube videos to maximize sales and conversion rates with a good quality video campaign AND save yourself and your customers time and money...
Increase the Perceived Value
Video adds value because it caters to the ever-growing demand for visual demonstrations, sales and training. Now days, people don’t have a lot of time to spend reading eBooks and training guides, and so by offering your product in a video based format, you can increase the perceived value instantly, while giving your customers exactly what they want most!
Video Helps Minimize The Learning CurvePosting YouTube Videos will help cut down time answering questions and tickets from your helpdesk! If you sell information products, scripts, software, plugins or other material that requires step by step installation or guidance, videos can help minimize the learning curve and simplify the process (which means fewer support requests and more sales!).
Improve Your Business With YouTube Videos
Let’s look at how video can improve some of today’s most prevalent types of websites:
- Blogs - Blogs of all types can benefit from the addition of video. And if your video is a good quality and easily digestible...
You can allow others to embed your videos... from YouTube or other websites, too, and studies have shown that this tactic can actually improve SEO, especially if you mention your website or promo code within the video.
- Ecommerce Sites - Ecommerce sites can see a huge boost in conversions by having video reviews of products, product demos, tutorials, testimonials, etc.
- Sales Letters -Landing Pages- Squeeze Pages -Now, as you probably already know, often see huge conversion boosts with the addition of video on salespages and landing pages. A simple video at the top of a sales letter can be remarkably effective and just like sales letters, squeeze page conversions can be boosted significantly with the addition of video.
- Education & Training Memberships - As we have seen with the rise of sites like Udemy, websites that teach people things can benefit hugely from the use of video.
The need for instruction and in-depth personal guidance has created an amazing opportunity for anyone who is interested in generating a steady income online. If you are interested in how to get a membership off the ground, check out this post "How To Make Money With Memberships"
And don’t worry about whether people would be willing to pay for your knowledge or not – you’d be surprised at just how many courses are generating thousands of dollars a month that are in obscure markets or unusual niches.
People have a thirst for knowledge, especially when it comes from someone with personal experience with the topic. Offer that guidance to them and provide a way to avoid a complicated learning curve and they’ll be more than happy to pay you.
- Service Websites to Go Fund Me- If you offer a service or you are looking get a new product or service off the ground, video can help you explain what you do to potential clients and investors, as well as present examples of what you’ve done or want to accomplish.
Money Making Option With YouTube
Way back at the beginning of 2021 we started following (okay, okay... spying on) around 100 top YouTubers.
We really wanted to know how they were using YouTube to make millions - and more importantly, if average business owners like us could use the same strategies to grow our businesses too.
We analyzed every little thing, from their channel branding to their video titles to the way they signed off a video.
And what we discovered they were doing shocked us...
It didn't take long for us to realize that the average marketer who's who're trying to promote their businesses on YouTube are just spinning their wheels... they're doing it wrong.
(Yes us included)
The weird thing is that a lot of these businesses are really successful doing other things.
Facebook, Twitter, Instagram... they've got the whole social media thing down.
Paid ads, SEO, joint venture marketing... they're making a killing promoting their businesses. But when they try to apply what they know about marketing to YouTube, they fall flat on their faces.
What they know works everywhere else doesn't always work on YouTube.
It's different and you need to know how it works...
.... That's why some of the most successful YouTubers don't have any experience anywhere else. They just came on YouTube and started crushing it.
A 10 year old (Ryan who's making a staggering $30 million per year!)... He didn't come to YouTube with preconceived notions about how things are "supposed" to work.
And there are plenty of others with the same mindset who are raking it in.
So, here's what we're saying:
If you can set aside what you THINK you know about making money on YouTube... Then you've got a good shot of making it big too.
So how do you figure this all out?
There are two options:
The first option is the one we chose - where we spent hour after hour for MONTHS watching all the videos from the top YouTubers and tracking their every profitable move like some kind of weird marketing stalkers.
But we don't recommend that option. It's way too time consuming.
It will take you months just to complete your analysis. (We spent close to 6 months gathering data and another 4 putting everything together till the lightbulbs went off)
The second option is much easier: get your analysis from someone who's already done the work for you.
And that's exactly what we're offering you today inside our YouTube video training course "YouFluence"
=> Click Here To Check It Out
If you want to skip the learning curve and get up and running fast, then this is the "no brainer" option for you. We've created this five-module crash course to give you everything you need to know to turn YouTube into your business's very best sales tool.