Author: Simon Hodgkinson

7 Days to the Perfect Lead Magnet

Brace yourself for this shocking announcement: THE MONEY IS IN THE LIST. I know, I know – if you had a dollar for every time you heard that cliché, you’d already be a millionaire.  Maybe it makes your eyes roll a little every time you read it? And you know what?  The reason you keep hearing is because it’s absolutely true. Now hear me out for a moment… Maybe you’re looking at your own list-building efforts and scratching your head a bit. You know you need a list, because it’s the number one way to follow-up with prospects, close...

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Incredibly Simple Way To Boost Your Conversions and Sales

Here’s a pretty startling statistic… Right now, anywhere from 95% to 99% of your visitors will leave your sales page without buying anything. And the vast majority of them won’t bother coming back.  Sure, these visitors will have good intentions. “I’ll buy it tonight when I get home from work,” they tell themselves. They may even bookmark your site. But once they leave, all their buying mood disappears faster than a snowflake on a hot griddle. Life gets in the way. They forget about you. And you lose the sale. Now there’s a second group of people who visit...

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5 Chrome Extensions For Marketers

If you want to become a more productive marketer, the answer might be as close as your web browser. There are a growing number of extensions available for Chrome users that make it easy to wring maximum productivity out of your day. Whether you’re hunting for content marketing posts to add to your curated newsletter or niche-specific content to share with social media followers, having your browser customized can have a huge impact on how quickly you are able to complete your tasks. Check out the following roundup of must-have Chrome extensions for marketers; you’re likely to get a...

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8 Steps to Amazing Email Marketing Results

“Email marketing is dead!” Does that sound familiar? People have been writing obituaries for email marketing for two decades, but it is still the most effective form of Internet marketing available. Good, targeted address lists are solid gold. The secret is to make sure you are doing everything you can to get the best results from your emails. All of your other Internet marketing tools, including paid advertising, blogging, and social media, should work as a funnel toward one primary goal: getting people to sign up for your email list. Once you have that list, maximize your effectiveness with...

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