Author: Simon Hodgkinson

5 Chrome Extensions For Marketers

If you want to become a more productive marketer, the answer might be as close as your web browser. There are a growing number of extensions available for Chrome users that make it easy to wring maximum productivity out of your day. Whether you’re hunting for content marketing posts to add to your curated newsletter or niche-specific content to share with social media followers, having your browser customized can have a huge impact on how quickly you are able to complete your tasks. Check out the following roundup of must-have Chrome extensions for marketers; you’re likely to get a...

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7 Days to the Perfect Lead Magnet

Brace yourself for this shocking announcement: THE MONEY IS IN THE LIST. I know, I know – if you had a dollar for every time you heard that cliché, you’d already be a millionaire.  Maybe it makes your eyes roll a little every time you read it? And you know what?  The reason you keep hearing is because it’s absolutely true. Now hear me out for a moment… Maybe you’re looking at your own list-building efforts and scratching your head a bit. You know you need a list, because it’s the number one way to follow-up with prospects, close...

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8 Steps to Amazing Email Marketing Results

“Email marketing is dead!” Does that sound familiar? People have been writing obituaries for email marketing for two decades, but it is still the most effective form of Internet marketing available. Good, targeted address lists are solid gold. The secret is to make sure you are doing everything you can to get the best results from your emails. All of your other Internet marketing tools, including paid advertising, blogging, and social media, should work as a funnel toward one primary goal: getting people to sign up for your email list. Once you have that list, maximize your effectiveness with...

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5 Characteristics of the Perfect Email Newsletter

The average open rate of an email newsletter is appalling, with many more ending up straight in the spam folder and not even being noticed at all by the recipients. However, when conducted with care, email marketing presents the potential of the highest return on investment of any form of marketing. On the other hand, done incorrectly, it can have the exact opposite effect. Instead harming your business and damaging your brand’s image it’s good practice to building an opt-in mailing list whereby you only send out email newsletters to those who have given you their explicit permission.  But no matter...

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