Bringing traffic sources to your blog is an ongoing activity. It’s not something you do today, and then never have to worry about again. Instead, it’s something you should be working on every single week – or better yet, every single day. So what are some of the best ways to bring traffic into your blog?
Check out these ideas…
Engaging on Social Media
Social media platforms are good places to not only find your target market, but also begin to develop good relationships with them.
Some of the top platforms include:
Don’t make the mistake of trying to be on all of these platforms, as you’ll end up spreading yourself too thin. Instead, research these platforms to see which is the best fit for your target market, business model, and business goals. Then focus on the best two or three platforms.
Snagging Traffic From The Search Engines
Every day, there are people in your niche who are searching for information and products to solve their problems. Question is, are they finding YOUR site… or your competitors’ sites?
If they’re not finding yours, then you may want to do something about that.
Here’s an overview of the process:
- Find out what your market is searching for. To do this, you’ll need to use a good keyword tool – WordTracker works great. Your goal is to uncover words that get a decent number or searches each month, yet they don’t have a whole lot of competition.
- Optimize your site for those search phrases. You’ll want to select the search phrases that best match your blog, and then restructure your blog around those phrases.
- Naming categories using these keywords.
- Relabeling navigation items to reflect these search phrases.
- Labeling other internal links after these keywords.
- Including the keywords in things such as page titles and link names.
- Optimize your content for those search phrases. Whenever you make a post for your blog, do a quick search of your top keywords to see which ones you can naturally inject into the content. Don’t stuff the content with those keywords, though. Instead, aim for a keyword ratio of about 1% to 2% (meaning your keywords appear once or twice for every 100 words of content).
Doing Joint Ventures
The idea here is to partner up with others in your niche for mutual benefit.
- You can do guest blogging on each other’s blogs.
- You can co-endorse each other on social media.
- You can swap ads to place in your blog’s sidebar.
- You can swap articles for your respective newsletters.
- You can promote each other’s products.
- You can create blog posts, webinars, lead magnets or other content together.
And so on. A good joint venture is only limited to your imagination.
Buying Targeted Ads
This is a great way to bring in highly targeted traffic fairly quickly.
Consider these options:
- Facebook’s powerful ad platform, which lets you focus in on a highly targeted market.
- Google AdWords, which gives you the ability to target your market according to what they’re searching for in Google.
- Niche sites, where you can buy everything from banner advertising to email ads to get your message in front of a targeted market.
Building a List as a Traffic Source
No matter where you’re getting all your other traffic (and ideally it should be from a variety of sources), one of the key components of your strategy should be to build a list.
Because think about this…
Even if all your traffic sources dried up tomorrow, you’d be okay as long as you had your mailing list. When you have a targeted list, you can drive traffic to your blog any time you want. And better yet, this is traffic that’s eager to read what you’re writing, click on your links, and buy your products.
Now in order to build your mailing list, one of the key components you need is an enticing lead magnet. This is the “bait” you use to persuade people to join your list. This most comes in the form of an easy-to-create and easy-to-deliver text-based product such as an article, report, gear list or similar item.
The problem that a lot of bloggers run into is that they just don’t have enough time to create lead magnets. They’re already focused on creating great content for their blogs – so creating lead magnets kind of falls to the wayside.
A second problem is that the whole process can seem sort of overwhelming. There are so many moving parts you need to snap into place, including converting word documents into PDFs that your audience can download, setting up lead pages, generating opt-in forms, and all that jazz.
Now here’s the good news…
You can build your list passively… hands free… fast and easy. And you can do it all starting TODAY.
By using the WordPress plugin Post Gopher. This very clever plugin turns all your pages and posts into lead magnets, which it automatically packages up into PDFs. You don’t have to lift a finger. Just activate the plugin, set it up, and Post Gopher takes care of everything else.
Think about how many posts you currently have on your blog right now. A handful? A few dozen? A couple hundred?
Now think about – every single one these posts could become a lead magnet. And you don’t have to do a thing.
You’re a savvy blogger so you’re going to want to check this out as soon as possible.
To learn more about the plugin, go to:
And to find out more about the fastest and easiest ways to create irresistible lead magnets, then check out this post:
The Unbelievably Easy Way to Create Lead Magnets…
Or just click the button below to download your very own PDF report!
Go ahead and check them both out right now, because these are your keys to building a big, responsive mailing list the easy way!
Simon owns UK based publishing company Hodgkinson Publishing Ltd and is the co-founder of PromoteLabs Inc. and Powerhouse Technology LLC.
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